Publications

2008
Book

Greater Good: How Good Marketing Makes for Better Democracy

By: John A. Quelch and Katherine E. Jocz

Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing performs an essential societal function—and does so democratically.... View Details

Keywords: Economic Systems; Governing Rules, Regulations, and Reforms; Government and Politics; Marketing; Practice; Welfare

April 2004 (Revised June 2004)
Case

Entrepreneurship Goes Global: ResMed's Gamble

By: Christopher A. Bartlett, Andrew N. McLean and Meg Glinska

On the basis of its innovative medical device for treating sleep apnea, CEO Peter Farrell has made Australian-born ResMed a successful global company. But the company is struggling to implement a strategy to expand the device from its focused core market to a much... View Details

Keywords: Business Model; Globalization; Innovation and Management; Management; Marketing Channels; Production; Expansion; Medical Devices and Supplies Industry

March 1996 (Revised November 1997)
Case

Dewar's (A): Brand Repositioning in the 1990's

By: Alvin J. Silk and Lisa Klein Pearo

Dewar's, a major brand of Scotch whisky, produced by United Distillers of the U.K., and the U.S. leader in the Scotch category with a 15% market share, faced a declining market among traditional consumers of distilled spirits. Given the growing societal, legal, and... View Details

Keywords: Advertising; Customers; Brands and Branding; Marketing Strategy; Market Participation; Strategic Planning; Opportunities; Consumer Products Industry; Food and Beverage Industry; United Kingdom; United States

12 Jul 2019
News

Can Apprenticeships Keep Up With The Kardashians?

Hidden Structure: Using Network Methods to Map System Architecture

All complex systems can be described in terms of their architecture, that is, as a nested hierarchy of subsystems. In this paper, we use network methods to detect the core components of an architecture, to establish... View Details

International Differences in Entrepreneurship (National Bureau of Economic Research Conference Report)

Often considered one of the major forces behind economic growth and development, the entrepreneurial firm can accelerate the speed of innovation and dissemination of new technologies, thus increasing a country's competitive edge in the... View Details

Article

Sustainability, Business, and Health

By: George Serafeim, Amanda M. Rischbieth and Howard K. Koh

The coronavirus disease 2019 (COVID-19) pandemic has demonstrated that response demands involvement from every sector of society. As a major example, some businesses have stepped up in ways previously unimaginable. Garment companies have repurposed production to face... View Details

Keywords: COVID; COVID-19; Sustainability; Health And Wellness; Corporate Social Responsibility; Health Pandemics; Health; Corporate Social Responsibility and Impact; Corporate Accountability; Health Care and Treatment

January 2019 (Revised December 2020)
Case

Angola Starts Now

By: Jeremy Friedman and Sophus A. Reinert

After five centuries of colonialism, four decades of civil war, an extended experiment with Marxism-Leninism, and nearly four decades of rule by a single man, José Eduardo Dos Santos, Angola finally has a chance to realize its enormous economic potential. A country... View Details

Keywords: Development Economics; Government and Politics; History; Governing Rules, Regulations, and Reforms; Social Issues; Angola

11 Apr 2023
Research & Ideas

Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

Traditional investing classifications consider Walmart a consumer staples retailer, but the company owns more than 6,000 retail and distribution properties around the world—the portfolio dwarfs those of many commercial real estate firms. “It was a View Details

Keywords: by Danielle Kost; Consumer Products; Real Estate; Financial Services; Retail

13 Oct 2010
Working Paper Summaries

Employee Selection as a Control System

Keywords: by Dennis Campbell; Banking

12 Aug 2009
Working Paper Summaries

Culture Clash: The Costs and Benefits of Homogeneity

Keywords: by Eric J. Van den Steen

18 Jun 2009
Working Paper Summaries

Elections and Discretionary Accruals: Evidence from 2004

Keywords: by Karthik Ramanna & Sugata Roychowdhury

August 1, 2025
Article

When to Innovate and When to Imitate

By: Felipe A. Csaszar, Rebecca Karp and Maria Roche

Innovation is often the gold standard for firms looking to grow profits and become leaders in their industries. But given the steep cost of failure, is a relentless pursuit of innovation always advisable? Or might there be some instances when imitation may be a better... View Details

Keywords: Innovation Strategy; Imitation; Competition

April 2017
Article

The Effectiveness of U.S. Energy Efficiency Building Labels

By: Omar Isaac Asensio and Magali A Delmas

Information programs are promising strategies to encourage investments in energy efficiency in commercial buildings. However, the realized effectiveness of these programs has not yet been estimated on a large scale. Here we take advantage of a large sample of monthly... View Details

Keywords: Energy Conservation; Green Building; Energy Policy

2015
Book

How Culture Shapes the Climate Change Debate

By: Andrew J. Hoffman

Though the scientific community largely agrees that climate change is underway, debates about this issue remain fiercely polarized. These conversations have become a rhetorical contest, one where opposing sides try to achieve victory through playing on fear, distrust,... View Details

Keywords: Climate Change; Culture; Values and Beliefs; Knowledge Dissemination

April 2021
Article

The Effects of Quota Frequency: Sales Performance and Product Focus

By: Doug J. Chung, Das Narayandas and Dongkyu Chang

This study investigates the comprehensive and multidimensional effects of quota (goal) frequency on sales force performance. We develop a theory of salespeople’s behavior—aggregate effort and the product type focus—in response to the temporal length of a sales-quota... View Details

Keywords: Sales Force Compensation; Field Experiment; Quotas; Quota Frequency; Commissions; Bonuses; Goals; Salesforce Management; Compensation and Benefits; Goals and Objectives; Behavior; Performance

August 2019 (Revised February 2020)
Case

New Hope Liuhe: Building an Integrated Agri-Food Business

By: Forest L. Reinhardt, Shu Lin, Natalie Kindred and Nancy Hua Dai

In October 2018, LIU Chang (Angela), chairman of Beijing-based New Hope Liuhe (NHL), was considering the strategy of the firm. With $9 billion in sales and a presence in nearly 20 countries, NHL was China’s largest animal feed producer and a major pork and poultry... View Details

2018
Working Paper

UK Competitiveness after Brexit

By: Michael E. Porter

On June 23rd, 2016 52% of UK voters opted to put their country on the path to leave the European Union by March 29, 2019. This result was a surprise to many, and went against the advice of the vast majority of economic experts and business leaders. Two years later, and... View Details

Keywords: Competitiveness; International Relations; Trade; Economy; Strategy; United Kingdom

May 2015 (Revised May 2017)
Case

Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

By: John A. Quelch and Margaret L. Rodriguez

In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details

Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States