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  • January 2021 (Revised March 2021)
  • Supplement

E-Commerce Analytics for CPG Firms (A): Estimating Sales

By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Estimation; Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Bricks And Mortar; Ecommerce; Analytics and Data Science; Analysis; Sales; Goods and Commodities; Consumer Products Industry; Consumer Products Industry; United States
Related
  • Web

Bringing a Taste of Japan to the World - Global Activities 2020

Asia Pacific Bringing a Taste of Japan to the World Pictured: Masato Nakamura and Yasu Sasago (both MBA 2020), at far right, with team members at the 2019 pop-up ramen event in Cambridge. For world traveler Yasu Sasago (MBA 2020), being... View Details
  • Web

A Broad Spectrum of Opportunities | Social Enterprise | Harvard Business School

planning. One thing that I've learned in the past year is that social enterprise offers a broad spectrum of opportunities, and that an interest in marketing or even investment management is not mutually... View Details
  • 2009
  • Article

Compelled to Help: Effects of Direct and Indirect Exchange on Perceived Obligation in Professional Networks

By: Roy Y.J. Chua, Billian Sullivan and Michael W. Morris
This research examines felt obligation to help others in employees' and managers' professional networks using a social exchange perspective. We hypothesize that obligation toward others would follow the norms of both direct and indirect reciprocity. Direct reciprocity... View Details
Keywords: Perspective; Conflict of Interests; Research; Surveys; Networks; Forecasting and Prediction; Social Issues
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  • 2003
  • Book

The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World

By: Bhaskar Chakravorti

Innovation's encounter with the market results in a game of both high risk and high stakes. Often its outcome defies common sense: Superior new products flop, unlikely ideas become runaway hits, and—despite rapid technological advances and intense... View Details

Keywords: Game Theory; Network Effects; Innovation and Invention; Product Marketing; Economics
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  • 26 Mar 2019
  • Working Paper Summaries

Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact

Keywords: by Michelle A. Shell and Ryan W. Buell; Health
  • 02 Dec 2002
  • What Do You Think?

How Will We Respond to the “Moment of Truth” in Option Plans?

options should be rethought in many organizations. First, there is the issue of whether options are the best means of promoting shareholders' best interests in established... View Details
Keywords: by James Heskett
  • August 2022 (Revised October 2022)
  • Case

Sian Flowers: Fresher by Sea?

By: Willy C. Shih, Michael W. Toffel and Pippa Tubman Armerding
The setting for this case is the Sian Flowers, a company headquartered in Kitengela, Kenya that exports roses to predominantly Europe. Because cut flowers have a limited shelf life and consumers want them to retain their appearance for as long as possible, Sian or its... View Details
Keywords: Supply Chain; Supply Chains; Sustainability; Sustainable Agriculture; Sustainability Reporting; Carbon Emissions; Supply Chain Management; Quality; Ship Transportation; Cost Management; Agriculture and Agribusiness Industry; Africa; Kenya; Netherlands; Europe
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  • March 21, 2022
  • Article

Are the Risks of Global Supply Chains Starting to Outweigh the Rewards?

By: Willy C. Shih
The conflict in Ukraine is only the latest jolt to global supply chains. Disruptions caused by the Covid-19 pandemic, climate-related events, and geopolitical tensions were already undermining their rationale. As companies rethink sourcing, they will have to consider... View Details
Keywords: Supply Chain Management; Supply Chain; Distribution; Globalization; Consumer Products Industry; Consumer Products Industry; United States; Asia; Europe
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  • 16 Feb 2021
  • Blog Post

The Rise of The Sixes: Interview with CEO and Founder Franci Girard

pressure test her interest instead of wondering “what if?”, Girard followed her instincts to jump into learning more about the fashion industry. After full days at Goldman, Girard attended Parson’s School... View Details
  • March 1999 (Revised January 2005)
  • Case

Newell Company: Corporate Strategy

By: Cynthia A. Montgomery and Elizabeth Gordon
In 1998, Newell Co., a manufacturer of low-tech, high-volume consumer goods, acquired Calphalon Corp., a high-end cookware company, and Rubbermaid, a $2 billion manufacturer of consumer and commercial plastic products. The case focuses on Newell's strategy and its... View Details
Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Strategy; Competitive Strategy; Corporate Strategy; Consumer Products Industry
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  • Web

Four Ways to Make The Most of Your Company Events - Recruiting

Insights & Advice 07 Oct 2024 Four Ways to Make The Most of Your Company Events Molly DeCastro & Lia Mastrogiacomo Author HBS Team tag Know Your Audience Recruiting Advice If you are looking to engage with Harvard Business School students... View Details
  • 21 Jul 2020

Life at HBS Chat Series: MBA Students in the Business of Sports

Hear straight from current HBS students regarding their MBA experience. Students will share their backgrounds and how they have cultivated their personal and professional interests while at HBS through club associations. View Details
  • 01 Jun 2001
  • News

Making A Difference: HBS Club of Puget Sound Reaches Out to Young Alumni

a month, and as one of its youngest members, Kwiker recognized the need to get more young HBS alumni involved. “I went to the president of the club and told him I was View Details
Keywords: Elena N. Berg
  • November 2020 (Revised April 2021)
  • Case

Roll-Ups and Surprise Billing: Collisions at the Intersection of Private Equity and Patient Care

By: Trevor Fetter and Kira Seiger
This case describes the increasing investment by private equity (PE) firms in patient care and other healthcare services. The case focuses on investments in physician staffing firms and roll-up strategy investments in physician practice management (PPM). Included in... View Details
Keywords: Business Ventures; Acquisition; Mergers and Acquisitions; Business Model; Change; Disruption; Fluctuation; Trends; Customers; Customer Value and Value Chain; Ethics; Fairness; Finance; Equity; Insurance; Private Equity; Geography; Geographic Scope; Health; Health Care and Treatment; Markets; Demand and Consumers; Supply and Industry; Industry Structures; Ownership; Ownership Type; Private Ownership; Relationships; Agency Theory; Business and Community Relations; Business and Shareholder Relations; Business and Stakeholder Relations; Networks; Strategy; Competition; Consolidation; Expansion; Integration; Horizontal Integration; Vertical Integration; Value; Value Creation; Health Industry; Insurance Industry; United States
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  • 14 May 2019
  • Research & Ideas

Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

company, such as marketing, communications, or consumer behavior specialists, to help design a code that will be understandable to employees. Uber, for example, rolled out a mobile app-focused version of its... View Details
Keywords: by Michael Blanding
  • Research Summary

Evaluating Transactions

I also study how people judge potential transactions.  We often think of purchase decisions as straightforward: a consumer buys a product if he expects the benefits to outweigh the price, sometimes after shopping around for the best deal.  In practice,... View Details

  • Article

TDABC Cost Analysis of Ocular Disorders in an Ophthalmology Emergency Department versus Urgent Care: Clinical Experience at Massachusetts Eye and Ear

By: Robert S. Kaplan, Jonathan Chou, Mahek Shah, Amy Watts, Matthew Gardiner, Joan Miller and John I. Lowenstein
Purpose  To perform a cost analysis comparison for managing common ocular disorders in an eye emergency department (ED) versus an urgent care setting using a time-driven activity-based cost model (TDABC) to assist physicians and staff in appropriate allocation of... View Details
Keywords: Time-driven Activity-based Cost Model; Emergency Room; Urgent Care Clinic; Cost; Analysis; Activity Based Costing and Management; Health Care and Treatment
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  • October 1982 (Revised May 1992)
  • Case

Johnson & Johnson: The Tylenol Tragedy

By: Stephen A. Greyser
In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,... View Details
Keywords: Consumer Behavior; Corporate Social Responsibility and Impact; Competitive Strategy; Crisis Management; Health Care and Treatment; Pharmaceutical Industry
Related
  • 01 Apr 2001
  • News

Making A Difference: HBS Club of Puget Sound Reaches Out to Young Alumni

a month, and as one of its youngest members, Kwiker recognized the need to get more young HBS alumni involved. “I went to the president of the club and told him I was View Details
Keywords: Elena N. Berg; Miscellaneous Store Retailers; Retail Trade