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    John A. Deighton

    John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
    • July 2012
    • Article

    The IKEA Effect: When Labor Leads to Love

    By: Michael I. Norton, Daniel Mochon and Dan Ariely
    In four studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we demonstrate and investigate boundary conditions for the IKEA effect—the increase in valuation of self-made products. Participants saw their amateurish creations as... View Details
    Keywords: Consumer Behavior; Product; Valuation; Labor
    Related
    • 23 Sep 2014
    • HBS Seminar

    Mariano Tappata, Sauder School of Business, University of British Columbia

    • 29 Nov 2022
    • Research & Ideas

    How Much More Would Holiday Shoppers Pay to Wear Something Rare?

    Do you have that one friend who seems to snag the coolest, most fashionable shoes, jewelry, or clothes? Now new research shows that when luxury goods companies cater to these trendy consumers by controlling how rare certain items... View Details
    Keywords: by Michael Blanding; Retail
    • 20 Nov 2017
    • Research & Ideas

    How Independent Bookstores Have Thrived in Spite of Amazon.com

    he has found to be the “3 C’s” of independent bookselling’s resurgence: community, curation, and convening. Community: Independent booksellers were some of the first to champion the idea of localism; bookstore owners across the nation... View Details
    Keywords: by Carmen Nobel (with video by Amelia Kunhardt); Retail
    • 07 Aug 2006
    • Research & Ideas

    Whatever Happened to Caveat Emptor?

    Many of us learned at an early age the expression caveat emptor, or let the buyer beware. The phrase conjured up an image of a roiling, rollicking market that consumers best entered equipped for battle and... View Details
    Keywords: by Sean Silverthorne; Retail
    • 19 Mar 2014
    • Research & Ideas

    A Brand Manager’s Guide to Losing Control

    commercial messages. Social media did not have that contract, so that when customers were interrupted by brands in social media, it felt abrupt, inappropriate, and out of place." The power shift from marketers to View Details
    Keywords: by Carmen Nobel; Advertising
    • October 2017 (Revised April 2019)
    • Case

    Data Breach at Equifax

    By: Suraj Srinivasan, Quinn Pitcher and Jonah S. Goldberg
    The case discusses the events leading up to the massive data breach at Equifax, one of the three U.S. credit reporting companies, the organizational and governance issues that contributed to the breach, and the consequences of the breach. The case supplement provides... View Details
    Keywords: Safety; Information Management; Cybersecurity; Technology Industry; United States
    Related
    • 02 May 2022
    • What Do You Think?

    Can the Case Method Survive Another Hundred Years?

    good, way to inspire and develop people able to lead in a world demanding more and more social conscience as well as organizational agility and... View Details
    Keywords: by James Heskett; Education
    • January 2014 (Revised January 2015)
    • Case

    Reinventing Adobe

    By: Sunil Gupta and Lauren Barley
    By 2013, Adobe had reinvented itself from a publisher of popular software such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative... View Details
    Related
    • 2016
    • Working Paper

    Market Design for Altruistic Supply: Evidence from the Lab

    By: Robert Slonim and Carmen Wang
    Volunteer supply is widespread. Yet without a price, inefficiencies occur due to suppliers’ inability to coordinate with each other and with demand. In these contexts, we propose a market clearinghouse mechanism that improves efficiency if supply is altruistically... View Details
    Keywords: Laboratory Experiments; Volunteering; Public Goods Provision; Market Design; Philanthropy and Charitable Giving; Economics
    Related
    • 05 Apr 2022
    • Blog Post

    The HBS New Venture Competition Turns 25: Celebrating A Quarter Century of Innovation and Entrepreneurship

    fashion and consumer products, and tough tech. The NVC truly captures the spirit of entrepreneurship at HBS.” “In a world crying out for solutions to environmental, health,... View Details
    • 05 May 2022
    • HBS Seminar

    Caleb Kwon, Harvard Business School

    • May 2020
    • Article

    Digitizing Disclosure: The Case of Restaurant Hygiene Scores

    By: Weijia (Daisy) Dai and Michael Luca
    Collaborating with Yelp and the city of San Francisco, we revisit a canonical example of quality disclosure by evaluating and helping to redesign the posting of restaurant hygiene scores on Yelp.com. We implement a two-stage intervention that separately identifies... View Details
    Keywords: Corporate Disclosure; Consumer Behavior; Knowledge Dissemination; Food and Beverage Industry
    Related
    • March 2019
    • Article

    Is There a Future for the Gas Network in a Low Carbon Energy System?

    By: Conor Hickey, Paul Deane, Celine McInerney and Brian O' Gallachoir
    This paper evaluates the potential low carbon opportunities for and challenges to the utilisation and financial performance of Ireland's gas distribution network within a series of low carbon scenarios. There has been a limited amount of academic literature published... View Details
    Keywords: Decarbonization; Investment; Risk and Uncertainty; Environmental Sustainability; Demand and Consumers; Energy Industry; Utilities Industry; Republic of Ireland
    Related
    • Web

    Preface - Coin and Conscience – Baker Library | Bloomberg Center, Historical Collections

    growing number of foreign merchants and financiers who came there to transact business. Money had to be loaned at interest to meet the credit demands of international trade. To secure these loans, various... View Details
    • 26 May 2009
    • Research & Ideas

    Improving Market Research in a Recession

    product categories, or stores. Some are even changing long-held attitudes toward consumption. To many folks, filling the home with more stuff or keeping up with the Joneses is no longer appealing. As a result, the degree of uncertainty in business View Details
    Keywords: by John Quelch
    • 12 Mar 2019
    • HBS Seminar

    Giorgos Zervas, Boston University

    • December 2010 (Revised January 2012)
    • Case

    Zespri

    By: Jose B. Alvarez and Mary Louise Shelman
    Grower-owned Zespri is the sole exporter of New Zealand-grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and... View Details
    Keywords: Plant-Based Agribusiness; Globalized Firms and Management; Innovation and Invention; Patents; Brands and Branding; Cooperative Ownership; Competition; Corporate Strategy; Agriculture and Agribusiness Industry; New Zealand
    Related
    • 04 May 2021
    • News

    Best Buy Savior Hubert Joly Details a New Approach to Leadership