Publications

Educators

2012
Article

Signing at the Beginning Makes Ethics Salient and Decreases Dishonest Self-reports in Comparison to Signing at the End

By: L. Shu, N. Mazar, F. Gino, D. Ariely and M. Bazerman

Many written forms required by businesses and governments rely on honest reporting. Proof of honest intent is typically provided through signature at the end of the document, e.g., tax returns or insurance policy forms. Still, people sometimes cheat to advance their... View Details

Keywords: Nudge; Morality; Honesty; Self-report; Policy-making; Ethics; Corporate Disclosure; Reports; Policy

December 2004 (Revised August 2005)
Exercise

Orientation to the Public Image Assessment Exercise

By: Robin J. Ely

The Public Image Assessment exercise acquaints students with the ideal images they hold of themselves, the actions they engage in to convey these images, and the benefits and costs of these behaviors to themselves and to others. Social psychologists call this process... View Details

Keywords: Reputation; Perception

May 2004 (Revised July 2004)
Case

Clarence Saunders: The Comeback King

By: Nitin Nohria and Bridget Gurtler

Follows the rise and fall of the founder of the modern supermarket, Clarence Saunders. Prior to 1915, all staple shopping took place in the market or general store, where a clerk behind a counter pulled items from shelves for customers , measured them from a barrel, or... View Details

Keywords: Inflation and Deflation; Mission and Purpose; Business Processes; Leadership; Consumer Behavior; Leadership Style; Advertising; Customer Relationship Management; Customer Value and Value Chain; Order Taking and Fulfillment

18 Sep 2015
News

Why the U.S. Government Is Embracing Behavioral Science

06 Aug 2020
News

Zoom took over the world. This is what will happen next

Why You Aren’t Getting More from Your Marketing AI - HBR

Fewer than 40% of companies that invest in AI see gains from it, usually because of one or more of these errors: (1) They don’t ask the right question, and end up directing AI to solve the wrong problem. (2) They don’t recognize the... View Details

26 Sep 2023
Book

Digital Strategy: A Handbook for Managing a Moving Target

live our everyday life (Autio et al., 2021). In fact, the combined effects of these four key technologies have driven an unexpected dramatic compression in the cost of producing, searching, amassing, storing, analyzing, and sharing data.... View Details

Keywords: by Dina Gerdeman; Information Technology; Technology

August 2012
Article

Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness

By: Andrew Gershoff, Ran Kivetz and Anat Keinan

Marketers often extend product lines by offering limited-capability models that are created by removing or degrading features in existing models. This production method, called versioning, has been lauded because of its ability to increase both consumer and firm... View Details

Keywords: Brands and Branding; Production; Competency and Skills; Welfare or Wellbeing; Cost vs Benefits; Perception; Customers; Performance Evaluation; Fairness; Business Ventures

April 2017 (Revised August 2020)
Case

The U-Turns of National Truck Stops

By: Nori Gerardo Lietz and Alexander W. Schultz

Raj Makam had spent months trying to restructure a 2006 investment he had made in National Truck Stops, Inc. (NTS) as a senior member of Oaktree Capital Management’s (Oaktree) Mezzanine finance business within their Corporate Debt platform. It was the first time they... View Details

Keywords: Mezzanine Financing; Corporate Debt; Bankruptcy; Real Assets; Financing and Loans; Borrowing and Debt; Insolvency and Bankruptcy; Restructuring; Private Equity; Cost vs Benefits; Atlanta; New York (city, NY)

Educators

Susanna View Details

Keywords: health care

Working Paper

Index Rebalancing and Stock Market Composition: Do Indexes Time the Market?

By: Marco Sammon and John J. Shim

Value-weighted indexes must rebalance in response to stock market composition changes, e.g., issuance, buybacks, and IPOs. In doing so, existing index funds implicitly engage in market timing. Index funds’ long-short rebalancing portfolios have a -3.5% annual return... View Details

Keywords: Investment Funds; Financial Markets; Market Timing; Investment Return

SSRN

2021
Working Paper

Diagnosing Quality: Learning, Amenities, and the Demand for Health Care

By: Achyuta Adhvaryu, Emilio Gutierrez, Anant Nyshadham and Jorge Tamayo

We study the role of amenities in increasing demand for underutilized healthcare services. We evaluate the offer of a high-amenity diagnostic consultation for cataracts with a randomized price and find that a lower price for the high-amenity consultation increases... View Details

Keywords: Health Care Demand; Amenities; Health Care Quality; Cataracts; Surgery; Health Care and Treatment; Demand and Consumers; Quality; Learning; Mexico

Summer 2017
Article

Performance Feedback in Competitive Product Development

By: Daniel P. Gross

Performance feedback is ubiquitous in competitive settings where new products are developed. This article introduces a fundamental tension between incentives and improvement in the provision of feedback. Using a sample of 4,294 commercial logo design tournaments, I... View Details

Keywords: Feedback; Evaluation; Tournaments; Innovation; Performance Evaluation; Motivation and Incentives; Rank and Position; Product Development; Learning

August 2017
Article

Should Governments Invest More in Nudging?

By: Shlomo Benartzi, John Beshears, Katherine L. Milkman, Cass R. Sunstein, Richard H. Thaler, Maya Shankar, Will Tucker-Ray, William J. Congdon and Steven Galing

Governments are increasingly adopting behavioral science techniques for changing individual behavior in pursuit of policy objectives. The types of “nudge” interventions that governments are now adopting alter people’s decisions without coercion or significant changes... View Details

June 2016
Teaching Note

The Cheese and the Oligarchs: The Politics, the Media, and Israel's Dream of a Start-Up Nation

By: Rafael Di Tella and Christine Snively

Israel enjoyed the highest concentration of technology start-ups in the world per capita. Despite regional instability, the country maintained strong economic growth and was considered a high-tech powerhouse. But not all Israelis benefited. Between the 1980s and 2010s,... View Details

Keywords: Entrepreneurship; Information Technology; Business Conglomerates; Business Startups; Israel

October 2015
Article

Agglomerative Forces and Cluster Shapes

By: William R. Kerr and Scott Duke Kominers

We model spatial clusters of similar firms. Our model highlights how agglomerative forces lead to localized, individual connections among firms, while interaction costs generate a defined distance over which attraction forces operate. Overlapping firm interactions... View Details

Keywords: Agglomeration; Clusters; Industrial Organization; Silicon Valley; Technology Flows; Patents; Networks; Information Technology; Industry Clusters; Entrepreneurship; California

June 2013
Article

Issuer Quality and Corporate Bond Returns

By: Robin Greenwood and Samuel G. Hanson

We show that the credit quality of corporate debt issuers deteriorates during credit booms, and that this deterioration forecasts low excess returns to corporate bondholders. The key insight is that changes in the pricing of credit risk disproportionately affect the... View Details

Keywords: Quality; Bonds; Forecasting and Prediction; Credit