Publications

November–December 2014
Article

Accountable? The Problems and Solutions of Online Ad Optimization

By: Benjamin Edelman

Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records can track who clicked what ad—and often who saw what ad—to compare those clicks with users' subsequent purchases. Ever-cheaper IT makes this tracking... View Details

Keywords: Online Advertising; Fraud; Optimization; Incentives; Digital Marketing; Contracts; Marketing Strategy; Organizational Design

Read Now

March 2011
Supplement

BOOKOFF Corporation in 2007

By: Hirotaka Takeuchi and Yoshinori Fujikawa

A visionary founder appoints a former part-time worker and homemaker as his successor in order to keep the corporate culture he created intact. View Details

Keywords: Knowledge Dissemination; Leadership; Management Succession; Organizational Culture; Strategy

07 Jan 2015
What Do You Think?

SUMMING UP: What Are the Limits On Workplace Transparency?

the Internet? How many of us have then received offers for products that we didn't yet know we needed? Organizational transparency today most often is associated with good management practice There is a movement afoot to thwart personal... View Details

Keywords: by James Heskett

January–February 2023
Article

External Interfaces and Internal Processes: Market Positioning and Divergent Professionalization Paths in Young Ventures

By: Alicia DeSantola, Ranjay Gulati and Pavel Zhelyazkov

We explore how the initial market positioning of entrepreneurial ventures shapes how they professionalize over time, focusing specifically on the development of functional roles. In contrast to existing literature, which has presumed a uniform march toward... View Details

Keywords: Market Positioning; Professionalization; Scaling; Entrepreneurship; Strategy; Business Startups; Growth and Development; Organizational Structure

Find at Harvard

Read Now

1994
Chapter

Beyond Strategy, Structure, and Systems to Purpose, Process, and People: Reflections on a Voyage of Discovery

By: C. A. Bartlett and S. Ghoshal

Keywords: Strategy; Organizational Structure; System; Mission and Purpose; Human Needs

01 Jun 2008
News

A Binary Formula

Executive Education offerings that teach scientists business and organizational fundamentals? What about joint MBA/Ph.D. programs? How about science/business seminars, more science-based cases, and more science-savvy faculty to teach... View Details

Keywords: Garry Emmons; science; research; Colleges, Universities, and Professional Schools; Educational Services; Management

01 Jun 2004
News

Cyberposium: Pros and Cons of Outsourcing

shift, it would create a 24-hour knowledge factory, said MIT professor Amar Gupta. “When you came to work the next morning, the challenge would be to understand what others have done in the past sixteen hours. If you are able to achieve that from a technological,... View Details

Keywords: cyberposium; cost; Corporate Services

01 Feb 2011
First Look

First Look: Feb. 1

the conditions to thrive tomorrow. We argue that organizational sustainability depends on attending to strategic paradox, engaging contradictory yet interrelated strategies simultaneously. Drawing on our... View Details

July 2018
Teaching Note

Verizon 2018

By: Rosabeth Moss Kanter and Jonathan Cohen

Teaching Note for HBS No. 318-114. In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital innovation, media acquisitions and integration, and changes to the company culture. He sought to manage change at the company as growth in traditional areas... View Details

Keywords: Change; Change Leadership; Change Management; Innovation; Digital; Management; Leading Change; Innovation and Management; Acquisition; Integration; Organizational Culture; Telecommunications Industry; Media and Broadcasting Industry; United States

August 1989 (Revised October 2003)
Case

Fan Pier

By: William J. Poorvu and Katherine Sweetman

The owner of the Fan Pier site in South Boston has been found legally responsible for blocking the efforts of his development partner in attaining the approval necessary to build the $800 million megaproject they had planned together. It was believed that the owner... View Details

Keywords: Partners and Partnerships; Law; Projects; Design; Organizational Design; Marketing Strategy; Government and Politics; Property; Real Estate Industry; Boston

01 Dec 2007
News

Learning to Lead

Authored by Assistant Professors Boris Groysberg and Chris Marquis, the case is taught in the first-year course Leadership and Organizational Behavior (LEAD). After just a few days on the job, Keller (MBA ’05) is taken off one project and... View Details

Keywords: Julia Hanna; Management

07 Mar 2005
Research & Ideas

The Rise of Innovation in Asia

organizational structures that will help them compete globally. We have moved from 'manufactured in China' to 'designed in China.'— John Deng, Vimicro Pramathesh Rath, India's consul general in New York, emphasized that India is quickly... View Details

Keywords: by Sean Silverthorne

November 2002 (Revised May 2003)
Case

ConAgra Foods

By: Ray A. Goldberg and Ingrid Vargas

In 2002, ConAgra Foods CEO Bruce Rohde was deliberating the next steps in the process of transforming the company from an agribusiness giant to a value-added food processor. ConAgra had become the second largest food company and number one food service supplier in the... View Details

Keywords: Corporate Strategy; Leading Change; Change Management; Organizational Change and Adaptation; Food; Agribusiness; Product; Business Processes; Management Teams; Expansion; Brands and Branding; Food and Beverage Industry; Agriculture and Agribusiness Industry; United States

Web

Field Course: Transforming Health Care Delivery - Course Catalog

involve novel technologies, fundamentally different approaches to care delivery, a rethinking of incentives, and new roles for individuals and organizations throughout the health care sector. This course will equip students with View Details

March 2015
Case

Unilever: Combatting Global Food Waste

By: David F. Drake, Janice H. Hammond and Matthew G. Preble

The global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's chief supply chain... View Details

August 1989 (Revised January 1992)
Case

Prospect Hill

By: William J. Poorvu and Katherine Sweetman

Bill Hassett, a partner in the Nelson Companies, has to make some important decisions regarding the expansion of Prospect Hill Executive Office Park in Waltham, Massachusetts. The pre-development issues concerning him about the Hillside Building include how to position... View Details

Keywords: Expansion; Growth and Development Strategy; Property; Decisions; Interest Rates; Urban Development; Organizational Structure; Real Estate Industry; Massachusetts

01 Jun 2014
News

What’s Next

global work. My predecessor, Dean Kim B. Clark, adopted a strategy in the 1990s predicated on the belief that strengthening our international research was the most effective way of globalizing the School. He launched a number of regional... View Details

Keywords: HBS Campaign; Colleges, Universities, and Professional Schools; Educational Services

02 Sep 2008
First Look

First Look: September 3, 2008

Standard for Quality Management Systems Affects Employees and Employers Authors:David I. Levine, Michael W. Toffel Abstract Several studies have examined how the ISO 9001 Quality Management System standard affects organizational outcomes... View Details

Keywords: Sean Silverthorne

September 2020
Case

The Reinvention of Kodak (A) Multimedia Case

By: Ryan Raffaelli

This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details

Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy