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  • May 1993 (Revised July 1995)
  • Case

Air Miles

By: John A. Quelch
The chairman and CEO of a U.K.-based frequent buyer travel award program is planning on launching in North America. Management must determine the marketing strategy to be used, specifically how the U.K. program should be altered, whether the U.S. and Canadian markets... View Details
Keywords: Marketing Strategy; Service Delivery; Market Entry and Exit; Adaptation; Product Launch; Service Industry; Canada; United Kingdom; United States
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Quelch, John A. "Air Miles." Harvard Business School Case 593-102, May 1993. (Revised July 1995.)

    Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage

    Hundreds of large organizations worldwide have used the groundbreaking Service Profit Chain to improve business... View Details

    • 10 Oct 2007
    • Research & Ideas

    “Blank” Inside: Branding Ingredients

    the quality of what's inside. We need the assurance of the Sunkist brand. A variant on this theme is ingredient branding: putting the brand of an ingredient on the outside of a product to increase its appeal. When is the provider of the... View Details
    Keywords: by John Quelch; Consumer Products; Consumer Products
    • 03 Oct 2016
    • News

    Clayton Christensen On What He Got Wrong About Disruptive Innovation

    • May 2011 (Revised July 2015)
    • Case

    Ford Motor Company: Strengthening the Dealer Network

    By: V. Kasturi Rangan, Katharine Lee and Marie Bell
    The case describes a five-year effort (2006-2011) of distribution rationalization and consolidation at Ford. The financial crisis in the second-half of 2008 forced GM and Chrysler into bankruptcy. Having completed the distribution overhaul work by 2011, its senior... View Details
    Keywords: Strategy; Product; Distribution; Consolidation; Distribution Channels; Transformation; Business Processes; Auto Industry
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    Rangan, V. Kasturi, Katharine Lee, and Marie Bell. "Ford Motor Company: Strengthening the Dealer Network." Harvard Business School Case 511-132, May 2011. (Revised July 2015.)
    • 28 May 2015
    • News

    Breaking the Death Grip of Legacy Technologies

    • June 2024
    • Article

    Information Spillovers in Experience Goods Competition

    By: Zhuoqiong Charlie Chen, Christopher Stanton and Catherine Thomas
    When experience goods compete, consuming one product can be informative about value for similar untried products. We study a two-period model of duopoly competition in markets that have this feature and where firms can price discriminate between consumers based on... View Details
    Keywords: Experience Goods; Competition; Information; Demand and Consumers; Profit; Price
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    Chen, Zhuoqiong Charlie, Christopher Stanton, and Catherine Thomas. "Information Spillovers in Experience Goods Competition." Management Science 70, no. 6 (June 2024): 3923–3950.
    • January 2021 (Revised October 2021)
    • Case

    iOpenEye: Theater and #MeToo in Nigeria

    By: Caroline Elkins, Tarun Khanna and Joyce J. Kim
    In 2014, Ifeoma Fafunwa, an award-winning playwright and director, founded iOpenEye, a commercial production company dedicated to driving social change through performance art. iOpenEye’s flagship theatrical production was called “Hear Word! Naija Woman Talk True,”... View Details
    Keywords: Theatre; Social Change; Entrepreneurship; Social Enterprise; Arts; Entertainment; Social Issues; Health Pandemics; Organizational Change and Adaptation; Business Model; Nigeria
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    Elkins, Caroline, Tarun Khanna, and Joyce J. Kim. "iOpenEye: Theater and #MeToo in Nigeria." Harvard Business School Case 321-111, January 2021. (Revised October 2021.)
    • January 2014 (Revised January 2014)
    • Case

    Henry Schein: Doing Well by Doing Good?

    By: Rebecca Henderson, Raffaella Sadun, Aldo Sesia and Russell Eisenstat

    Henry Schein Inc., a distributor of supplies to dentist, physician, and veterinary practices, had sales approaching $9 billion and employed nearly 16,000 people. The company had experienced impressive growth under the leadership of Stanley Bergman and his executive... View Details

    Keywords: Leadership Development; Strategy Execution; Performance Management; Corporate Culture; Social Responsibility; Mergers & Acquisitions; Joint Ventures; Partnerships; Health Care Industry; Healthcare Logistics Industry; Competitive Advantage; Strategy; Leadership; Global Strategy; Selection and Staffing; Management Style; Organizational Culture; Corporate Social Responsibility and Impact; Health Industry; Medical Devices and Supplies Industry; China; Europe; United States
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    Henderson, Rebecca, Raffaella Sadun, Aldo Sesia, and Russell Eisenstat. "Henry Schein: Doing Well by Doing Good?" Harvard Business School Case 714-450, January 2014. (Revised January 2014.)

      Srikant M. Datar

      Srikant M. Datar became the eleventh dean of Harvard Business School on 1 January 2021. During his tenure as a faculty member, he served as Senior Associate Dean for University Affairs (including Faculty Chair of the Harvard Innovation Lab), for Research, for... View Details

      Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products

        Jim Matheson

        Jim joined the HBS Faculty in 2019 and teaches the EC courses Entrepreneurial Finance and Tough Tech Ventures and is a faculty affiliate of the Business & Environment Initiative.  He is an active investor, and Board director & advisor for... View Details

        • 08 Mar 2021
        • In Practice

        COVID Killed the Traditional Workplace. What Should Companies Do Now?

        A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
        Keywords: by Dina Gerdeman
        • March 2015 (Revised April 2015)
        • Case

        The Heat Is On: Emerging Ecosystems in the Thermostat Industry

        By: David Collis and Ashley Hartman
        Beth Wozniak, President of Honeywell Environmental and Combustion Controls (ECC) at Honeywell International Inc., spun around in her office chair, reflecting about how the classic, mature thermostat industry was rapidly evolving. In February 2014, Google paid $3.2... View Details
        Keywords: Honeywell; Thermostats; Internet Of Things; Smart Thermostats; Google; Nest; Apple; HomeKit; SmartThings; Partnerships; Platforms And Ecosystems; Linkages; Communication Protocols; Strategy; Technology; Home Automation; Connected Home; Buildings and Facilities; Energy; Information Infrastructure; Applications and Software; Internet and the Web; Digital Platforms; Partners and Partnerships; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry
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        Collis, David, and Ashley Hartman. "The Heat Is On: Emerging Ecosytems in the Thermostat Industry." Harvard Business School Case 715-455, March 2015. (Revised April 2015.)
        • July 1998 (Revised January 2009)
        • Case

        Display Technologies, Inc. (Abridged)

        By: H. Kent Bowen and Jonathan West
        Display Technologies, Inc. (DTI) is a new joint venture between Toshiba and IBM Japan that is manufacturing the most advanced form of flat panel displays. With success in achieving significant production volumes, DTI has been asked to double its output as quickly as... View Details
        Keywords: Joint Ventures; Decision Choices and Conditions; Leadership Style; Production; Outcome or Result; Performance Capacity; Strategy; Hardware; Electronics Industry; Manufacturing Industry; Japan
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        Bowen, H. Kent, and Jonathan West. "Display Technologies, Inc. (Abridged)." Harvard Business School Case 699-006, July 1998. (Revised January 2009.)
        • April 2016
        • Teaching Note

        Cree Inc.: Introducing the LED Light Bulb

        By: John Gourville and Michael Norris
        This case is taught as part of the first year required marketing course in the Harvard Business School's MBA program. This course is built around the "Four Ps," with modules focusing on product, promotion, place, and pricing. The Cree case is used in the product policy... View Details
        Keywords: Lighting Industry; Marketing; Pricing; Promotion; Technological Innovation; Energy Conservation; Product Marketing; Consumer Products Industry; Consumer Products Industry
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        Gourville, John, and Michael Norris. "Cree Inc.: Introducing the LED Light Bulb." Harvard Business School Teaching Note 516-043, April 2016.
        • 17 Dec 2018
        • Research & Ideas

        Women Receive Harsher Punishment at Work Than Men

        The evidence has long shown that women are discriminated against in the workplace. Now it appears that they are even punished more harshly than men when they are in the wrong. A new research paper reveals that when women at Wells Fargo... View Details
        Keywords: by Michael Blanding; Financial Services
        • November 2015 (Revised May 2016)
        • Case

        Aspiring Minds

        By: Karim R. Lakhani, Marco Iansiti and Christine Snively
        By 2015, India-based employment assessment and certification provider Aspiring Minds had helped facilitate over 300,000 job matches through its assessment tools. Aspiring Minds' flagship product, the Aspiring Minds Computer Adaptive Test (AMCAT), used machine learning... View Details
        Keywords: Information Technology; Strategy; Higher Education; Technological Innovation; Employment; Technology Industry; India; China
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        Lakhani, Karim R., Marco Iansiti, and Christine Snively. "Aspiring Minds." Harvard Business School Case 616-013, November 2015. (Revised May 2016.)
        • 07 Apr 2011
        • Working Paper Summaries

        The Consequences of Financial Innovation: A Counterfactual Research Agenda

        Keywords: by Josh Lerner & Peter Tufano
        • February 2009 (Revised March 2009)
        • Case

        Publicis Groupe 2009: Toward a Digital Transformation

        By: Rosabeth M. Kanter and Matthew Bird
        After a series of acquisitions, Maurice Levy, the Chairman and CEO of Publicis Groupe, had created the fourth largest marketing and communications company in the world. His next major challenge was managing the firm's digital transformation. In December 2006, the... View Details
        Keywords: Mergers and Acquisitions; Transformation; Financial Crisis; Globalized Firms and Management; Leading Change; Organizational Change and Adaptation; Expansion; Information Technology; Advertising Industry; Communications Industry
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        Kanter, Rosabeth M., and Matthew Bird. "Publicis Groupe 2009: Toward a Digital Transformation." Harvard Business School Case 309-085, February 2009. (Revised March 2009.)
        • 12 Dec 2013
        • HBS Seminar

        William Kerr, Harvard Business School

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