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  • All HBS Web  (7,446)
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    • News  (1,114)
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Show Results For

  • All HBS Web  (7,446)
    • People  (18)
    • News  (1,114)
    • Research  (5,364)
    • Events  (8)
    • Multimedia  (15)
  • Faculty Publications  (4,164)
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  • September 2022
  • Article

Experimentation and Start-up Performance: Evidence from A/B Testing

By: Rembrand Koning, Sharique Hasan and Aaron Chatterji
Recent scholarship has argued that experimentation should be the organizing principle for entrepreneurial strategy. Experimentation leads to organizational learning, which drives improvements in firm performance. We investigate this proposition by exploiting the... View Details
Keywords: Experimentation; A/B Testing; Data-driven Decision-making; Organizational Learning; Entrepreneurship; Strategy; Business Startups; Learning; Performance; Decision Making
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Koning, Rembrand, Sharique Hasan, and Aaron Chatterji. "Experimentation and Start-up Performance: Evidence from A/B Testing." Management Science 68, no. 9 (September 2022): 6434–6453.
  • January–February 2012
  • Article

Do You Need a New Product-Development Strategy?

By: Alan MacCormack, W. Crandall, P. Toft and P. Henderson
Many firms rely on a single new-product development process for all projects. But designing new products for different business contexts requires that a firm deploy different new-product development processes. Products designed for stable and mature end-user markets... View Details
Keywords: Strategy; Product Development
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MacCormack, Alan, W. Crandall, P. Toft, and P. Henderson. "Do You Need a New Product-Development Strategy?" Research-Technology Management 55, no. 1 (January–February 2012): 34–43.
  • June 2018
  • Case

Forta Furniture: International Expansion

By: John A. Quelch and Karthik Easwar
The Forta Furniture case highlights the need to consider new market expansion to grow a firm. It demonstrates that simply doing what has always been done is not sustainable when other competitors enter the market with differentiated or potentially superior offerings.... View Details
Keywords: Market Entry and Exit; Global Range; Decision Making; Analysis; Cross-Cultural and Cross-Border Issues; Growth and Development Strategy; Brands and Branding; Expansion
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Quelch, John A., and Karthik Easwar. "Forta Furniture: International Expansion." Harvard Business School Brief Case 918-547, June 2018.
  • September 1998 (Revised May 1999)
  • Case

Arnold Communications

By: Teresa M. Amabile and Jeremiah Weinstock
The new owner and CEO of Arnold Advertising, a relatively small regional agency, aims to build it into Arnold Communications--a much larger, stronger firm competing successfully for national accounts. As part of this growth strategy, the agency develops a process for... View Details
Keywords: Management Practices and Processes; Creativity; Entrepreneurship; Advertising; Business Processes; Brands and Branding; Growth and Development Strategy; Advertising Industry
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Amabile, Teresa M., and Jeremiah Weinstock. "Arnold Communications." Harvard Business School Case 899-083, September 1998. (Revised May 1999.)

    James I. Cash

    Professor Cash received a Bachelor of Science degree in Mathematics from Texas Christian University; a Master of Science in Computer Science from Purdue University's Graduate School of Mathematical Sciences; and a Doctor of Philosophy in Management Information... View Details

    Keywords: accounting industry; computer; e-commerce industry; financial services; health care; information technology industry; software
    • 10 Jun 2002
    • Research & Ideas

    How to Look at Globalization Now

    HBS professor Pankaj Ghemawat, a specialist in strategy and the dynamics of globalization, says that while market integration has made deep inroads in the last few decades, according to the evidence, it's still far short of what economic... View Details
    Keywords: by Martha Lagace
    • July 2020
    • Case

    Amanda and Kristen: Mented Cosmetics

    By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
    The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details
    Keywords: Brands and Branding; Competition; Customers; Disruption; Disruptive Innovation; Distribution Channels; Entrepreneurship; Finance; Macroeconomics; Marketing; Marketing Channels; Marketing Communications; Marketing Strategy; Mission and Purpose; Organizational Culture; Product Design; Product Development; Product Positioning; Sales; Social Issues; Social Marketing; Business Startups; Strategic Planning; Strategy; Supply Chain Management; Venture Capital; Beauty and Cosmetics Industry; Advertising Industry; Public Relations Industry; Chemical Industry; Manufacturing Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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    Rogers, Steven, Jeffrey J. Bussgang, and Alterrell Mills. "Amanda and Kristen: Mented Cosmetics." Harvard Business School Case 321-002, July 2020.
    • February 2009 (Revised November 2016)
    • Exercise

    Congo River Basin Project: Role for Dr. Campos

    By: Kathleen L. McGinn, Anne Starks Acosta, Deborah M. Kolb and Cailin B. Hammer
    The director of a research coalition and the founder/coordinator of an NGO consortium meet to discuss the possibility of jointly drafting a proposal for an integrated research and development project in the Congo River basin. Approved projects will receive an annual... View Details
    Keywords: Decision Choices and Conditions; Negotiation Process; Projects; Research and Development; Non-Governmental Organizations; Cooperation; Congo Basin
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    McGinn, Kathleen L., Anne Starks Acosta, Deborah M. Kolb, and Cailin B. Hammer. "Congo River Basin Project: Role for Dr. Campos." Harvard Business School Exercise 909-040, February 2009. (Revised November 2016.)
    • October 2022 (Revised December 2022)
    • Case

    SMART: AI and Machine Learning for Wildlife Conservation

    By: Brian Trelstad and Bonnie Yining Cao
    Spatial Monitoring and Reporting Tool (SMART), a set of software and analytical tools designed for the purpose of wildlife conservation, had demonstrated significant improvements in patrol coverage, with some observed reductions in poaching and contributing to wildlife... View Details
    Keywords: Business and Government Relations; Emerging Markets; Technology Adoption; Strategy; Management; Ethics; Social Enterprise; AI and Machine Learning; Analytics and Data Science; Natural Environment; Technology Industry; Cambodia; United States; Africa
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    Trelstad, Brian, and Bonnie Yining Cao. "SMART: AI and Machine Learning for Wildlife Conservation." Harvard Business School Case 323-036, October 2022. (Revised December 2022.)
    • April 2006 (Revised June 2008)
    • Case

    Peoplepower, Inc.: The Republic of the Philippines

    By: Noel Maurer
    In 2006, the Philippines faces a difficult choice. Japan has offered the country a trade agreement that includes access to the Japanese labor market for Philippine nurses and other professionals. The same trade agreement, however, means opening the country's... View Details
    Keywords: Diasporas; Developing Countries and Economies; Trade; Foreign Direct Investment; Human Capital; Business and Government Relations; Conflict and Resolution; Japan; Philippines
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    Maurer, Noel. "Peoplepower, Inc.: The Republic of the Philippines." Harvard Business School Case 706-052, April 2006. (Revised June 2008.)
    • January 2017 (Revised April 2017)
    • Supplement

    Bridj and the Business of Urban Mobility (B): A New Model in Kansas City

    By: Rosabeth Moss Kanter and Jonathan Cohen
    In late 2016, Bridj was expanding its digital platform to help address urban mobility problems faced by cities across the country and the world. Its founder and CEO, Matt George, weighed up several possible strategies for growth as he aimed to responsibly build the... View Details
    Keywords: Mobility; Digital; Mobile App; Mobile; Data; Platform; Organization; Startup; Start-up Growth; Startup Management; Responsibility; Corporate Responsibility; Entrepreneurship; Information Technology; Transportation; Business and Stakeholder Relations; Growth and Development Strategy; Digital Platforms; Mobile and Wireless Technology; United States; District of Columbia; Massachusetts; Kansas; Mexico
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    Kanter, Rosabeth Moss, and Jonathan Cohen. "Bridj and the Business of Urban Mobility (B): A New Model in Kansas City." Harvard Business School Supplement 317-047, January 2017. (Revised April 2017.)
    • May 2001 (Revised December 2001)
    • Case

    Cisco Systems: Building Leading Internet Capabilities

    By: Richard L. Nolan and Christina L. Darwall
    Cisco has invested in building a leading IT, Internet-based infrastructure. This case describes Cisco's latest efforts to broaden Internet capabilities in the company from 30% to 60% penetration. The strategy is intended to sustain Cisco's double-digit revenue growth... View Details
    Keywords: Internet and the Web; Information Technology; Technological Innovation; Revenue; Growth and Development Strategy; Information Technology Industry
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    Nolan, Richard L., and Christina L. Darwall. "Cisco Systems: Building Leading Internet Capabilities." Harvard Business School Case 301-133, May 2001. (Revised December 2001.)
    • October 2024
    • Case

    Parexel: Scaling Up and Industry Dynamics

    By: Regina E. Herzlinger and Ben Creo
    Through the lens of biopharmaceutical contract research organization (CRO) PAREXEL, this case traces the evolution of the firm as it reinvents itself in response to the transformation of the CRO sector from a small, secondary cluster of firms into a major player with... View Details
    Keywords: Research; Innovation and Invention; Business Model; Transformation; Globalization; Information Technology; Competitive Advantage; Pharmaceutical Industry
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    Herzlinger, Regina E., and Ben Creo. "Parexel: Scaling Up and Industry Dynamics." Harvard Business School Case 325-046, October 2024.
    • 09 May 2012
    • Research & Ideas

    Clayton Christensen’s “How Will You Measure Your Life?”

    Editor's note: Every year, HBS Professor Clayton Christensen teaches students that well-tested academic theories can help them succeed not just in business, but in life. He expounds upon those lessons in his forthcoming book, How Will You Measure Your Life? Co-authored... View Details
    • November 2018
    • Case

    Yatooq: Longing for Arabic Coffee

    By: Mark Roberge, Gamze Yucaoglu and Samer Al-Rachedy
    As one of the few female entrepreneurs in Saudi Arabia, Lateefa Alwaalan had been trying to produce the perfect cup of Arabic coffee for over a decade. In 2007, she began testing various coffee blends, which she later branded Yatooq, the Arabic word for “craving” or... View Details
    Keywords: Entrepreneurial Sales; Entrepreneurial Selling; Entrepreneurial Marketing; Barrier To Entry; Business Start-ups; Yatooq; Entrepreneurship; Private Sector; For-Profit Firms; Business Strategy; Patents; Business Startups; Strategic Planning; Competitive Strategy; Adaptation; Corporate Entrepreneurship; Corporate Strategy; Food and Beverage Industry; Saudi Arabia; Asia
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    Roberge, Mark, Gamze Yucaoglu, and Samer Al-Rachedy. "Yatooq: Longing for Arabic Coffee." Harvard Business School Case 819-075, November 2018.
    • July 2022
    • Article

    A Strategic View of Team Learning in Organizations

    By: Jean-François Harvey, Henrik Bresman, Amy C. Edmondson and Gary P. Pisano
    Research in strategic management and organizational behavior has increasingly focused on understanding how organizations achieve and sustain performance in fast-changing environments. Strategy research suggests that senior managers, through their decisions, influence... View Details
    Keywords: Strategic Management; Organization Behavior; Teams; Organizational Capabilities; Groups and Teams; Learning; Management; Decision Making; Performance; Organizational Design
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    Harvey, Jean-François, Henrik Bresman, Amy C. Edmondson, and Gary P. Pisano. "A Strategic View of Team Learning in Organizations." Academy of Management Annals 16, no. 2 (July 2022): 476–507.
    • 2018
    • Article

    Revenue Farming Reconsidered: Tenurial Rights and Tenurial Duties in Early Modern India, ca. 1556–1818

    By: Sudev J Sheth
    The meaning of land revenue farming in Indian history has eluded consensus. Some view it as an administrative aberration indicating weak state control, while others see it as a strategy for consolidating authority. This essay traces the historical development of iqṭāʻ... View Details
    Keywords: Iqṭāʻ; Ijārah; Revenue Farming; Financial Agents; Mughal Empire; Business History; Business and Government Relations; Property; Finance; South Asia
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    Sheth, Sudev J. "Revenue Farming Reconsidered: Tenurial Rights and Tenurial Duties in Early Modern India, ca. 1556–1818." Art. 4. Special Issue on Repossessing Property in South Asia: Land, Rights, and Law across the Early Modern/Modern Divide edited by Faisal Chaudhury. Journal of the Economic and Social History of the Orient 61, nos. 5-6 (2018): 878–919.
    • March 2006
    • Module Note

    Exchange Rates and Firms

    By: Mihir A. Desai and Kathleen Luchs
    Describes a core module in the International Finance course at Harvard Business School. The module focuses on how firms identify, measure, and manage currency exposures. The cases first introduce students to foreign exchange exposures and the tools used to manage... View Details
    Keywords: International Finance; Currency Exchange Rate; Corporate Finance
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    Desai, Mihir A., and Kathleen Luchs. "Exchange Rates and Firms." Harvard Business School Module Note 206-123, March 2006.

      What Makes a Successful Celebrity Brand?

      Celebrity endorsements of existing brands have been a part of marketing strategy for decades. But in a world where celebrities have built enormous social media followings and have become effective influencers, many stars are making a pivot: Instead of endorsing or... View Details

      • April 2004 (Revised November 2004)
      • Background Note

      Why Complex Systems Fail

      Operationally excellent organizations create competitive opportunities for themselves that are not available to their peers. One view of the manager's competitive dilemma is to pick the right position for his organization, differentiating it, for example, as a... View Details
      Keywords: Organizations; Complexity
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      Spear, Steven J., and Bryce LaPierre. "Why Complex Systems Fail." Harvard Business School Background Note 604-083, April 2004. (Revised November 2004.)
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