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June 2015 (Revised October 2016)
Case

Denver Museum of Nature & Science

By: Jill Avery and Jim Rosenberg

Digital was on Vice President of Strategic Partnerships and Programs Bridget Coughlin's mind these days. DMNS had been dabbling in digital for the past few years, but had never fully committed to it. The time had come to establish a strategic vision, and to decide... View Details

Keywords: Digital; Nonprofit; Arts; Education; Marketing; Marketing Communications; Marketing Strategy; Nonprofit Organizations; Social Media; Education Industry; North America; United States

April 2014
Case

Ford Motor Company: Blueprint for Mobility

By: Karim R. Lakhani, Marco Iansiti and Noah Fisher

Mark Fields, Ford Motor Company's COO, had to ensure the company's current business model of building cars and trucks remained strong, while concurrently navigating the company into the rapidly expanding industry of personal mobility. Personal mobility required new... View Details

Keywords: Automobiles; Automobile Manufacturing; Ford Motor Company; Mark Fields; Blueprint For Mobility; Dearborn; Michigan; Car Sharing; Parking; On-demand Ride Sharing; Strategy; Business Model; Auto Industry; Michigan; United States

June 1997
Teaching Note

Innovation in Action: Product Development Projects and Action-Based Learning, Instructor's Note

By: Marco Iansiti

As a project-based course, Managing Product Development has been carefully designed so that classroom discussion and students' project team activities infuse each other: learning from course materials enhances project activities, which in turn enrich subsequent... View Details

Keywords: Management Practices and Processes; Management Style; Product Development; Projects; Groups and Teams

Web

Value-Based Health Care - Institute For Strategy And Competitiveness

critical thinking; earlier clinical experience; and advanced clinical and student-tailored basic/population science experiences that provide customized pathways for every student. In the new curriculum, the core basic/population science... View Details

Article

Signaling When Nobody Is Watching: A Reputation Heuristics Account of Outrage and Punishment in One-shot Anonymous Interactions

By: Jillian J. Jordan and David G. Rand

Moralistic punishment can confer reputation benefits by signaling trustworthiness to observers. However, why do people punish even when nobody is watching? We argue that people often rely on the heuristic that reputation is typically at stake, such that reputation... View Details

Keywords: Signaling; Morality; Trustworthiness; Anger; Third-party Punishment; Moral Sensibility; Behavior; Trust; Reputation

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29 Jun 2016
Blog Post

Emerging Into Singapore

my experience now, I can safely say that I have enjoyed every aspect of it thus far. Let’s start with the cherry on top - the people. The people have shaped everything about my experience so far. They have... View Details

Keywords: Technology; Consumer Products / Retail

30 Apr 2021
Research & Ideas

Why Anger Makes a Wrongly Accused Person Look Guilty

calm Nathan at only 2.9. A separate experiment showed that this judgment happens even when an accused person expresses mild anger—in the form of irritation. In short, people tend to deem anger, even when subtle, to be indicative of guilt.... View Details

Keywords: by Michael Blanding

Program

Designing and Executing Corporate Revitalization

program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the... View Details

March 2018 (Revised September 2019)
Case

Chewy.com (A)

By: Jeffrey F. Rayport and Matthew G. Preble

In late 2013, Ryan Cohen, cofounder and CEO of online pet products retailer Chewy.com, faces a “bet the company decision”—whether to stay with a third-party logistics provider (3PL) for all of its e-commerce fulfillment or to take the function in house. Cohen worries... View Details

Keywords: Pet Food; Pet Products; Retail; Growth and Development Strategy; Service Operations; Decision Choices and Conditions; E-commerce; Retail Industry; Service Industry; Florida; United States

Program

The HR-Executive Suite Connection

immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS... View Details

October 2021 (Revised December 2021)
Case

Customer-Centric Design with Artificial Intelligence: Commonwealth Bank

By: Karim R. Lakhani, Yael Grushka-Cockayne, Jin Hyun Paik and Steven Randazzo

As Commonwealth Bank (CommBank) CEO Matt Comyn delivered the full financial year results in August 2021 over videoconference, it took less than two minutes for him to make his first mention of the organization's Customer Engagement Engine (CEE), the AI-driven customer... View Details

Keywords: Artificial Intelligence; Customer-centricity; Banks and Banking; Customer Focus and Relationships; Technological Innovation; Transformation; Organizational Change and Adaptation; Performance; AI and Machine Learning; Financial Services Industry; Australia

27 Feb 2020
Blog Post

Taking the LEAP into the Case Method

students last semester. I was familiar with the theory of leadership, and I also had many years of teaching experience on this subject, but finding an effective way of helping students learn and improve the skills of leadership in the... View Details

26 Apr 2023
News

Is AI Coming for Your Job?

Web

Program Requirements - Doctoral

methods One term-length course in research design (FAS course) Two case-based HBS MBA courses Research Experience The research apprenticeship requirement - Students are required to engage in research, under faculty supervision, soon after... View Details

Web

Custom Programs

A learning experience built around your business goals. HBS helps you design customized learning experiences that transform individual leaders, teams, and organizations. Our expert team will partner with you... View Details

Program

Managing Innovation

customer experiences and who come from functional areas such as research and product development, engineering, product management, marketing, operations, finance, or strategy Attendance by multiple company representatives will foster... View Details

Program

Leading and Building a Culture of Innovation

and innovate again and again. This lab-style leadership program immerses you in every stage of the innovation process. You'll roll up your sleeves and experience first-hand what it really takes to build the culture and capabilities... View Details

September 1994 (Revised September 1994)
Case

Acer Group, The: Vision for the Year 2000

By: D. Quinn Mills and Richard C. Wei

In the early 1990s, Acer, Inc. set two goals: to be a top-five PC company worldwide in 1995 and to be a global consortium of companies by the year 2000. The company identified potential obstacles concerning capital, image, number of experienced international managers,... View Details

Keywords: Mission and Purpose; Goals and Objectives; Management Analysis, Tools, and Techniques; Organizational Structure; Global Strategy; Multinational Firms and Management; Experience and Expertise; Marketing Strategy; Production; Rank and Position; Business Strategy; Capital; Computer Industry; Japan

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July 2024
Case

Knowledge-Enabled Financial Advice: Digital Transformation at Edward Jones

By: Lauren Cohen, Richard Ryffel, Grace Headinger and Sophia Pan

Edward Jones, a wealth management advisory firm that prided itself on its interpersonal connections and face-to-face interactions, was eager to augment their services with AI capabilities. Built on 1-to-1 close-knit relationships, the firm had more than 15,000 offices... View Details