Publications

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08 Nov 2012
HBS Seminar

Avi Goldfarb, University of Toronto

01 Apr 1996
News

Stewards of the Seventh Generation

than their share of scarce environmental resources and therefore must now consume less," observes Fri. "Another is that the developing countries, whose exploding populations threaten to tax the carrying... View Details

Keywords: Marguerite Rigoglioso, Garry Emmons, Linda Goodspeed, and Elaine Gottlieb

October 1982 (Revised May 1992)
Case

Johnson & Johnson: The Tylenol Tragedy

By: Stephen A. Greyser

In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,... View Details

Keywords: Consumer Behavior; Corporate Social Responsibility and Impact; Competitive Strategy; Crisis Management; Health Care and Treatment; Pharmaceutical Industry

August 1984
Case

Competitive Positioning in the Dishwasher Industry (B): Design and Manufacturing Co. (D&M)

By: Joseph L. Bower

Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry

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01 Oct 1997
News

Class of '97 Placement Statistics Similar for September and January Cohorts

& Media 4% Investment Management 4% Health Care 3% Consumer Products 3% Other Services 12% Other Manufacturing 3% Employment by Company Size (number of employees)** 10,001 22% * 883 students graduated in the Class of 1997, with 607 in the... View Details

June 1991 (Revised March 1995)
Teaching Note

Major Home Appliance Industry in 1984 (Revised) and Maytag in 1984, Teaching Note

By: David J. Collis

Teaching Note for (9-386-115) and (9-389-055). View Details

Keywords: Consumer Products Industry; United States

01 Oct 1999
News

The Same the World Over: Focusing on Customers and Innovation Brings Success

marketing found among the most successful Asian firms in the study appears to hold true across the board - in consumer goods organizations, industrial firms, product companies, and service providers alike,... View Details

Keywords: Peter K. Jacobs

08 Dec 2016
HBS Seminar

Joel Waldfogel, University of Minnesota, Carlson School of Management

Article

When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs

By: Eva Ascarza, Anja Lambrecht and Naufel Vilcassim

In many service industries, firms introduce three-part tariffs to replace or complement existing two-part tariffs. In contrast with two-part tariffs, three-part tariffs offer allowances, or “free” units of the service. Behavioral research suggests that the attributes... View Details

Keywords: Pricing; Nonlinear Pricing; Discrete/continuous Choice Model; Three-part Tariffs; Free Products; Price; Consumer Behavior; Analysis; Learning; Risk and Uncertainty

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Read Now

14 Jul 2009
First Look

First Look: July 14

depends on whether its rival is expected to obtain this information in equilibrium. Consequently, one firm may forgo market research even though its rival conducts such research and learns the true state of demand. We examine both... View Details

Keywords: Martha Lagace

October 2023
Case

Vida Health: Transforming Chronic Disease Treatment

By: William Sahlman and Nicole Tempest Keller

San Francisco based Vida Health, founded by Stephanie Tilenius, former vice president of Commerce and Payments at Google, was a B2B digital health startup focused on the treatment of cardiometabolic conditions, such as diabetes and obesity. Its innovative digital... View Details

Keywords: Corporate Strategy; Growth and Development Strategy; Demand and Consumers; Health Care and Treatment; Product Marketing; Risk and Uncertainty; Technological Innovation; Health Industry; Technology Industry; United States; California; San Francisco

26 Aug 2009
Op-Ed

Where Cash for Clunkers Ran Off the Road

prenegotiated with dealers to do so. And, now the promotion is over, expect year-on-year sales to be lower than they would have been because so much consumer demand has been concentrated in the promotion... View Details

Keywords: by John Quelch; Auto

December 2023
Article

Save More Today or Tomorrow: The Role of Urgency in Precommitment Design

By: Joseph Reiff, Hengchen Dai, John Beshears, Katherine L. Milkman and Shlomo Benartzi

To encourage farsighted behaviors, past research suggests that marketers may be wise to invite consumers to pre-commit to adopt them “later.” However, the authors propose that people will draw different inferences from different types of pre-commitment offers, and that... View Details

Keywords: Consumer Behavior; Decision Choices and Conditions

26 Sep 2023
Book

Digital Strategy: A Handbook for Managing a Moving Target

excitement and the growing enthusiasm, at times even the frenzy, about these new phenomena, on the grounds of the pressing demands on managers to deal with the new reality and... View Details

Keywords: by Dina Gerdeman; Information Technology; Technology

November 2018 (Revised April 2019)
Case

Zespri Grows

By: David E. Bell and Natalie Kindred

Controlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned “corporatized cooperative” with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit but... View Details

22 Feb 2022
News

New Urban Order

Highway As cities reshape themselves and populations increase, demand for goods will rise. And if the pandemic taught us anything about supply View Details

December 2005 (Revised April 2011)
Case

General Electric's 20th Century CEOs

By: Nitin Nohria, Anthony Mayo and Mark Benson

General Electric thrived in every decade of the 20th century. Since its founding in 1892, GE has placed a high value on picking and training the best people. Staff members worked with other scientists in the company's research lab to design and manufacture new and... View Details

Keywords: Business History; Leadership Style; Growth and Development Strategy; Management Style