Publications

December 2014
Case

Advanced Leadership Pathways: Raymond Jetson's MetroMorphosis and the Effort to Transform Baton Rouge

By: Rosabeth Moss Kanter, Rakesh Khurana and Daniel Penrice

Raymond Jetson, an inner-city pastor, former Louisiana state legislator, and 2010 Harvard University Advanced Leadership Fellow, has embarked on a new career as a social entrepreneur. The case charts Jetson's career in public life and the ministry, his experience as an... View Details

Keywords: MetroMorphosis; Raymond Jetson; Advanced Leadership Initiative; ALI; Louisiana; Baton Rouge; Social Entrepreneurship; Nonprofit Organizations; Louisiana; North America; United States

October 2001 (Revised March 2002)
Case

Siemens AG: Global Development Strategy (A)

By: Stefan H. Thomke and Ashok Nimgade

Describes how Siemens, the German electrical engineering giant, has developed and manages global R&D in its large Information and Communications Networks (ICN) division. In 1994, Siemens opened its Bangalore (India) center, which has now grown into one of its largest... View Details

Keywords: Global Strategy; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Telecommunications Industry; Germany; Bangalore

19 Mar 2020
News

Real Leaders: Abraham Lincoln and the Power of Emotional Discipline

19 Dec 2018
News

Instagram is helping save the indie bookstore

17 Aug 2018
News

Worker Representation on Boards Won’t Work Without Trust

2021
Article

Nudging the Commute: Using Behaviorally-Informed Interventions to Promote Sustainable Transportation

By: Ashley Whillans, Joseph Sherlock, Jessica Roberts, Shibeal O'Flaherty, Lyndsay Gavin, Holly Dykstra and Michael Daly

Dramatic reductions in carbon emissions must take place immediately. A human-centric method of reducing environmental impacts is to “nudge” employees away from single-occupancy vehicles (SOVs) toward more sustainable commuting options. While an abundance of research... View Details

Keywords: Behavioral Science; Transportation Demand Management; Commuting; Single-occupancy Vehicle Commutes; Transportation; Behavior; Change; Environmental Sustainability

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Program

Senior Executive Leadership Program—China

brand equity Measure, monitor, and communicate corporate performance while driving critical change Lead authentically and ethically at all levels and nurture a culture of accountability Build confidence in yourself as a leader,... View Details

May 2012
Article

Correlation in the Multiplayer Electronic Mail Game

By: Peter A. Coles and Ran Shorrer

In variants of the Electronic Mail Game (Rubinstein, 1989) where two or more players communicate via multiple channels, the multiple channels can facilitate collective action via redundancy, the sending of the same message along multiple paths or else repeatedly along... View Details

Keywords: Electronic Mail Game; Stag Hunt; Coordination; Signaling; Networks; Behavior; Communication; Trust; Game Theory

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November 2020 (Revised February 2021)
Case

Wes Hall and the BlackNorth Initiative

By: Shikhar Ghosh, Marilyn Morgan Westner and Reza Satchu

Wes Hall founded Kingsdale Advisors and built it into one of Canada’s leading shareholder services and advisory firms. Influenced by the Black Lives Matter (BLM) movement and a series of social injustices—specifically the death of George Floyd in police custody—Hall... View Details

Keywords: Racism; Cultural Entrepreneurship; Social Entrepreneurship; Diversity; Race; Social Issues; Ethics; Canada; North America

November 2000 (Revised October 2005)
Case

TiVo

TiVo is a digital video recorder that allows viewers to watch what they want, when they want to watch it. Fourteen months into the launch, sales are very disappointing. Brodie Keast, VP of marketing and sales, wants to combine a catchy communications campaign, product... View Details

Keywords: Marketing Communications; Product Launch; Television Entertainment; Innovation and Invention; Electronics Industry

July 1990 (Revised August 1995)
Case

Symantec--1982-90

By: Nitin Nohria

As Symantec grew from a small, upstart software development company to a major player in the software development industry, the channels of information flow and the internal communication needs of the company became more complex. The geographically-dispersed structure... View Details

Keywords: Applications and Software; Communication Technology; Communication; Organizational Change and Adaptation; Employee Relationship Management; Growth and Development; Knowledge Dissemination; Knowledge Sharing; Knowledge Management; Information Technology Industry; United States

September 2020
Article

Community-Level Postmaterialism and Anti-Migrant Attitudes:: An Original Survey on Opposition to Sub-Saharan African Migrants in the Middle East

By: Matt Buehler, Kristin Fabbe and Kyung Joon Han

Why do native citizens of the Middle East and North Africa express greater opposition to certain types of migrants, refugees, and displaced persons? Why, particularly, do they express greater opposition to sub-Saharan African migrants? This article investigates these... View Details

Keywords: Postmaterialism; Immigration; Attitudes; Prejudice and Bias; Surveys; Africa; Middle East

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Marketing - Faculty & Research

Marketing helps a firm in creating value by better understanding the needs of its customers and providing them with innovative products and services. This value is communicated through a variety of channels as well as through the firm's... View Details

Web

FAQs - Alumni

reunions.hbs.edu . Generally, the On-Campus Program takes place Friday and Saturday from approximately 8:30 a.m.–5:00 p.m. and includes breakfast, refreshments, lunch, faculty presentations, class-specific programming, and community... View Details

November 1992 (Revised May 1993)
Case

American Mobile Satellite Corporation

By: Frank V. Cespedes and Laura Goode

American Mobile Satellite Corp. (AMSC) has a license to provide wireless mobile communications via satellite throughout the United States and 200 miles of coastal waters. The first satellite launch is scheduled for 1994 and, in the interim, AMSC is providing limited... View Details

Keywords: Wireless Technology; Decisions; Distribution Channels; Marketing Strategy; Product Development; Sales; Emerging Markets; Resource Allocation; Performance Capacity; Communications Industry; Communications Industry; United States

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April 1992 (Revised July 1992)
Case

U.S. Robotics, Inc.

U.S. Robotics (USR) is a fast-growing $80 million computer communications company with the aggressive growth target of becoming a $500 million company by 1995. It is widely accepted as the technology leader in its market, and relies strongly on its ability to bring... View Details

Keywords: Organizational Change and Adaptation; Expansion; Product Development; Growth and Development Strategy; Communications Industry; Communications Industry; United States