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Show Results For
- All HBS Web
(11,110)
- People (15)
- News (1,962)
- Research (7,592)
- Events (110)
- Multimedia (56)
- Faculty Publications (5,617)
- Article
Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness
By: Tami Kim, Kate Barasz and Leslie K. John
Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness.... View Details
Keywords: Digital Marketing; Customization and Personalization; Information; Trust; Performance Effectiveness
Kim, Tami, Kate Barasz, and Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research 45, no. 5 (February 2019): 906–932.
- 16 Jun 2010
- Working Paper Summaries
Does Diversification Create Value in the Presence of External Financing Constraints? Evidence from the 2008-2009 Financial Crisis
Keywords: by Venkat Kuppuswamy & Belén Villalonga
- 2006
- Other Unpublished Work
Does Competition Increase Patent Litigation? Empirical Evidence of Strategic Patenting in the Telecom Equipment Industry
By: Juan Alcacer and Rachelle C. Sampson
Anecdotal evidence suggests that patent litigation has increased in the last 20 years as firms in knowledge intensive industries use patents more frequently to protect their knowledge stocks and managers focus on extracting new revenue streams from existing patent... View Details
- 2013
- Working Paper
The Impact of Conformance and Experiential Quality on Healthcare Cost and Clinical Performance
By: Claire Senot, Aravind Chandrasekaran, Peter T. Ward and Anita L. Tucker
The quality of operational processes is an important driver of performance in hospitals. In particular, processes that reliably deliver both evidence-based and patient-centered care, which we call conformance and experiential quality, respectively, have been argued to... View Details
Keywords: Healthcare; Experiential Quality; Conformance Quality; Clinical Outcomes; Cost Efficiency; Quality; Service Operations; Health Care and Treatment; Performance; Outcome or Result; Health Industry
Senot, Claire, Aravind Chandrasekaran, Peter T. Ward, and Anita L. Tucker. "The Impact of Conformance and Experiential Quality on Healthcare Cost and Clinical Performance." Harvard Business School Working Paper, No. 14-024, September 2013.
- 2010
- Article
Hiring for Strength, Hiring for Weakness: Evidence of Internal Strategic Fit from the NFL
By: Andrew Hill
Firms may hire senior managers to shore up a weakness or to build on a strength. Using evidence on the hiring of NFL head coaches, this paper finds that teams that hire for strength outperform teams that hire for weakness. View Details
Hill, Andrew. "Hiring for Strength, Hiring for Weakness: Evidence of Internal Strategic Fit from the NFL." Academy of Management Best Paper Proceedings (2010).
- November 2003 (Revised March 2006)
- Case
Dow Chemical's Bid for the Privatization of PBB in Argentina
By: Mihir A. Desai and Alexandra de Royere
What price should Dow Chemical bid for PBB, a petrochemical complex that is being privatized by the Argentine government? To answer this question, students are forced to consider the role of country risk, the underlying currency exposure of the business, and how to... View Details
Keywords: Bids and Bidding; Privatization; Credit Derivatives and Swaps; Cash Flow; Emerging Markets; Valuation; Business and Government Relations; Multinational Firms and Management; Risk and Uncertainty; Energy Industry; Argentina
Desai, Mihir A., and Alexandra de Royere. "Dow Chemical's Bid for the Privatization of PBB in Argentina." Harvard Business School Case 204-021, November 2003. (Revised March 2006.)
- 15 Nov 2007
- Working Paper Summaries
The Dynamic Interplay of Inequality and Trust: An Experimental Study
- 24 Apr 2014
- News
Necessity became the mother of invention for staffing-firm founder
development firm that matches qualified professionals—women and men—who want flexible schedules with businesses in need of high-caliber services. “It doesn't make a lot of... View Details
- November 2014
- Case
Ardian—The Sale of Diana
By: Paul A. Gompers and Michael Roberts
The case focuses on a European private equity firm—Ardian—and the process it uses to sell one of its portfolio companies, and the decisions around that sale. Key issues include the choice of an auction or acceptance of a pre-emptive bid, and the role of the portfolio... View Details
Gompers, Paul A., and Michael Roberts. "Ardian—The Sale of Diana." Harvard Business School Case 215-033, November 2014.
- 2009
- Working Paper
The Devil Wears Prada: Effects of Exposure to Luxury Goods on Cognition and Decision Making
By: Roy Y.J. Chua and Xi Zou
Although the concept of luxury has been widely discussed in social theories and marketing research, relatively little research has directly examined the psychological consequences of exposure to luxury goods. This paper demonstrates that mere exposure to luxury goods... View Details
Keywords: Decision Choices and Conditions; Judgments; Ethics; Marketing; Behavior; Power and Influence; Luxury
Chua, Roy Y.J., and Xi Zou. "The Devil Wears Prada: Effects of Exposure to Luxury Goods on Cognition and Decision Making." Harvard Business School Working Paper, No. 10-034, November 2009.
- 06 Apr 2018
- News
Trade War or a War of Words?
- 31 Oct 2004
- What Do You Think?
Should the Wisdom of Crowds Influence Our Thinking About Leadership?
Summing Up Whether or not this month's respondents represent a self-selected sample of enthusiasts for the book, The Wisdom of Crowds, they agree... View Details
Keywords: by James Heskett
- 31 Jul 2009
- News
India's pockets of prosperity?
- August 2003 (Revised January 2013)
- Case
Multinational Corporations in Apartheid-era South Africa: The Issue of Reparations
By: Geoffrey Jones and Cate Reavis
Considers the lawsuits filed on behalf of victims of apartheid against multinationals who operated in South Africa prior to 1994. Reviews the debates about divestment from and sanctions against South Africa from the 1950s. Includes case studies of companies that... View Details
Keywords: Ethics; Multinational Firms and Management; Government Legislation; Lawsuits and Litigation; Business and Government Relations; Prejudice and Bias; South Africa
Jones, Geoffrey, and Cate Reavis. "Multinational Corporations in Apartheid-era South Africa: The Issue of Reparations." Harvard Business School Case 804-027, August 2003. (Revised January 2013.)
- 03 Sep 2014
- Working Paper Summaries
Supply Chain Screening Without Certification: The Critical Role of Stakeholder Pressure
- 03 Jan 2013
- Working Paper Summaries
The Value of Advice: Evidence from Mobile Phone-Based Agricultural Extension
- Research Summary
Drivers of market entry
In this paper, I look at the selection of markets for entry. Specifically, regulation in the US pharmaceutical industry allows generic firms to try and enter the market prior to the expiration of patents. This work aims to understand what drives market entry,... View Details
- 24 Sep 2018
- HBS Seminar
Sharon Koppman, University of California, Irvine
- 08 Jan 2018
- Research & Ideas
The Startling Percentage of Financial Advisors with Misconduct Records
of Booth Business School at the University of Chicago, and Amit Seru of Stanford Graduate School of Business.... View Details