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  • 30 Aug 2011
  • First Look

First Look: August 30

  PublicationsEmotion-induced Engagement in Internet Video Ads Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters Publication:Journal of Marketing Research (forthcoming) Abstract This study shows how... View Details
Keywords: Sean Silverthorne
  • 11 Sep 2017
  • Research & Ideas

Why Employers Favor Men

professor Muriel Niederle. “We find ample evidence of discrimination against women, as employers are significantly less likely to hire a woman compared to an equally able man,” the paper says. “This discrimination, however, does not... View Details
Keywords: by Dina Gerdeman
  • Web

Help - Alumni

and in Stories. Clicking on these links will take you to the Alumni Messaging Service and will allow you to send a message directly to the recipient’s preferred contact email address. Where did the LEFA links go? As an increasing number View Details
  • 24 Mar 2022
  • Research & Ideas

Rituals at Work: Teams That Play Together Stay Together

participating—and a lot of them do—group rituals can still be effective, says Norton, the Harold M. Brierley Professor of Business Administration at Harvard Business School. “Despite the fact that they think... View Details
Keywords: by Kristen Senz
  • Web

Marketing - Faculty & Research

Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students Featured Publication Frontiers: Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb By: Shunyuan... View Details
  • March 2004
  • Case

L.L. Bean: A Search for Growth

By: Rajiv Lal, Walter J. Salmon and James Weber
In mid-2003, CEO Chris McCormick felt L.L. Bean was in a good position to begin to grow again. For nearly 90 years, the company sold clothing and gear for outdoor enthusiasts through its catalogs and a single retail store in Freeport, Maine. In the three decades prior... View Details
Keywords: Business History; Restructuring; Growth and Development Strategy; Cost Management; Sales; Performance Improvement; Diversification; Distribution Channels; Resignation and Termination; Retail Industry; Web Services Industry
Related
  • 29 Nov 2022
  • Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

Musk either needs to agree to some of the demands of the advertisers, or he needs to more aggressively experiment with and grow the alternative revenue streams that he seems to aspire to. He’s proposed View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Technology
  • 08 Dec 2022
  • HBS Case

The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

to its Russian employees and civilian customers of baby food and nutritional formula if it withdrew. "You don’t want to support war, but at the same time you don’t know if you will be making things worse or... View Details
Keywords: by Michael Blanding; Consumer Products
  • Article

Product Quality and Entering Through Tying: Experimental Evidence

By: Hyunjin Kim and Michael Luca
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Tying; Platform Strategy; Google; Product; Quality; Digital Platforms; Strategy; Market Entry and Exit
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    Michael A. Wheeler

    Mike Wheeler joined the HBS faculty in 1993 and has taught extensively in its MBA, Executive, and distance learning programs. His highly interactive 8-week/40-hour HBS Online Negotiation... View Details

    Keywords: internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet
    • 02 Jun 2022
    • Research & Ideas

    Blissful Thinking: When It Comes to Finding Happiness, 'Your Dreams Are Liars'

    happiness is more than a feeling, so therefore it’s worthy of study. The second thing is figuring out that, when you study it, you get better at it. This is not of theoretical... View Details
    Keywords: by Dan Morrell
    • 02 Mar 2007
    • What Do You Think?

    What Is the Government’s Role in US Health Care?

    healthcare costs more acutely than most consumers. Several recent studies and proposals shed light on the problem and possible solutions. They leave us with questions, too. To put things in perspective, U.S. healthcare currently costs... View Details
    Keywords: by Jim Heskett; Health
    • 11 Feb 2002
    • Research & Ideas

    The Quiet Leader—and How to Be One

    not at the top of organizations. They don't have the spotlight and publicity on them. They think of themselves modestly; they often don't even think of themselves as leaders.... View Details
    Keywords: by Martha Lagace
    • 05 Jun 2012
    • First Look

    First Look: June 5

      PublicationsTowards an Understanding of the Role of Standard Setters in Standard Setting Authors:Abigail M. Allen and Karthik Ramanna Publication:Journal of Accounting &... View Details
    Keywords: Sean Silverthorne
    • 14 May 2018
    • Research & Ideas

    Amazon vs. Whole Foods: When Cultures Collide

    quite what happened. “A lot of it from our perspective was centered on a culture clash,” says Campbell. “Whole Foods has a very high-empowerment kind of culture, so these  ‘draconian’ standards, telling... View Details
    Keywords: by Michael Blanding; Food & Beverage
    • 2003
    • Book

    When You Say Yes But Mean No: How Silencing Conflict Wrecks Relationships and Companies

    By: Leslie Perlow
    “Saying yes when you really mean no” is a problem that haunts organizations from start-ups to multi-nationals. It exists across industries, levels, and functions. And it’s exacerbated by a down economy, when the fear of losing one’s job is on everybody’s mind and the... View Details
    Keywords: Conflict and Resolution; Relationships; Business Ventures
    Related
    • 21 Aug 2018
    • First Look

    New Research and Ideas, August 21, 2018

    2018 Boston: Harvard Business Review Press Driving Digital Strategy: A Guide to Reimagining Your Business By: Gupta, Sunil Abstract—Disruption and transformation get a lot of hype and for good reason. Digital technologies have disrupted... View Details
    Keywords: Dina Gerdeman
    • 15 Dec 2015
    • First Look

    December 15, 2015

    forthcoming Journal of Marketing Research The Role of (Dis)similarity in (Mis)predicting Others' Preferences By: Barasz, Kate, Tami Kim, and Leslie John Abstract—Consumers readily indicate liking options... View Details
    Keywords: Carmen Nobel
    • 07 Apr 2022
    • Research & Ideas

    Giving Back: Consumers Care More About How Companies Donate Than How Much

    in which they donate a higher proportion of short-term profits. They might also reassess their marketing of programs like Pledge 1% in which companies promise to donate 1 percent View Details
    Keywords: by Pamela Reynolds
    • 06 Oct 2008
    • Research & Ideas

    Updating a Classic: Writing a Great Business Plan

    Yes, the context is very challenging today. But challenges create opportunities. If gaining access to capital is hard, sometimes that means there will be fewer competitors. This period is almost the antithesis of the View Details
    Keywords: by Sean Silverthorne