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Show Results For
- All HBS Web
(2,315)
- People (7)
- News (230)
- Research (1,879)
- Events (1)
- Multimedia (5)
- Faculty Publications (1,522)
- September 2020 (Revised February 2024)
- Teaching Note
Artea (A), (B), (C), and (D): Designing Targeting Strategies
By: Eva Ascarza and Ayelet Israeli
Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details
- September 2020 (Revised July 2022)
- Supplement
Spreadsheet Supplement to "Artea: Designing Targeting Strategies"
By: Eva Ascarza and Ayelet Israeli
Spreadsheet Supplement to "Artea: Designing Targeting Strategies" (521-021). View Details
- Web
Supplemental Financial Information - Annual Report 2020
sales at airports, retail outlets, and other brick-and-mortar locations, declined 10 percent from fiscal 2019. COVID-19 significantly reduced consumer traffic at those locations, which trimmed book sales and prompted merchants to return... View Details
- October 2014
- Article
Making Charity Pay
By: Michael I. Norton and Jill Avery
Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details
Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
Norton, Michael I., and Jill Avery. "Making Charity Pay." Harvard Business Review 92, no. 10 (October 2014).
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
players are good at it, like Haworth and Atlas Copco. Distributors and retailers could be channel stewards too. Wal-Mart, Best Buy (consumer electronics), and HEB (supermarkets) are all discussed in the book. Q: You point to the auto... View Details
Keywords: by Sean Silverthorne
- 19 Jan 2011
- First Look
First Look: Jan. 18
analysts' forecasts of firm performance actually reflect any of these factors and which are considered most important. We use survey data from 967 analysts ranking 837 companies to judge how their forecasts are related to evaluations of firms' View Details
Keywords: Sean Silverthorne
- August 2024
- Case
Lucky Ones Coffee: Employing People with Disabilities
By: Richard S. Ruback, Robin Greenwood, Joe Higgins, Matthew Preble and Dave Habeeb
Katie Holyfield and Taylor Matkins founded The Lucky Ones Coffee in 2017 with a mission to create jobs in Park City, Utah for people with intellectual and developmental disabilities. The company quickly earned strong support from the local community, and by early 2023... View Details
Keywords: Entrepreneurship; Selection and Staffing; Growth and Development Strategy; Mission and Purpose; Service Industry; Service Industry; Service Industry; Service Industry; Utah; United States
Ruback, Richard S., Robin Greenwood, Joe Higgins, Matthew Preble, and Dave Habeeb. "Lucky Ones Coffee: Employing People with Disabilities." Harvard Business School Multimedia/Video Case 225-702, August 2024.
- 04 Feb 2014
- First Look
First Look: February 4
These new establishments were concentrated in industries where women entrepreneurs have been traditionally active and the entry was mainly found among household-based establishments. We measure and discuss the extent to which this... View Details
Keywords: Sean Silverthlorne
- 21 Feb 2012
- First Look
First Look: Feb. 21
corporate archives to explore the fine details of how firms actually operated. It also includes work by those who have been influenced by evolutionary, transaction cost, and resource-based theories of the firm. The book will be an essential source of reference for... View Details
Keywords: Sean Silverthorne
- 10 Jan 2012
- First Look
First Look: January 10
are the best managed. Firms in developing countries, such as Brazil, China, and India, tend to be poorly managed. American retail firms and hospitals are also well managed by international standards, although American schools are more... View Details
Keywords: Sean Silverthorne
- 08 Jul 2014
- First Look
First Look: July 8
retirement crisis in the wake of the dot-com crash, when companies in major industries went bankrupt in large part because of their inability to meet their pension obligations. The result was an acceleration of America's shift away from... View Details
Keywords: Carmen Nobel
- 23 Jul 2013
- First Look
First Look: July 23
30-year customer of Filene's Basement, a retailer offering fashion goods at discounted prices, who was eventually fired by the firm. The case traces how company actions taken in the name of customer relationship management (CRM)... View Details
Keywords: Anna Secino
- May 16, 2016
- Article
Food Safety Economics: The Cost of a Sick Customer
By: Dina Gerdeman and John A. Quelch
Chipotle Mexican Grill’s ongoing struggle to win customers back months after a contaminated food crisis highlights the challenges companies face with keeping food safe.
Chipotle has seen its shares tumble and recently reported its first-ever quarterly loss... View Details
Chipotle has seen its shares tumble and recently reported its first-ever quarterly loss... View Details
Keywords: Food Safety; Organic Food; Supply Chain Management; Globalization Of Food Business; Mérieux NutriSciences: Marketing Food Safety Testing; Food Safety Modernization Act 2011; Plant-Based Agribusiness; Transition; Economic Systems; Food; Health; Supply and Industry; Logistics; Practice; Problems and Challenges; Quality; Safety; Business Strategy; Corporate Strategy; Customization and Personalization; Agriculture and Agribusiness Industry; Consumer Products Industry; Food and Beverage Industry; Insurance Industry; Public Administration Industry; Public Relations Industry; Retail Industry; Service Industry; Mexico; North America; United States; Canada
Gerdeman, Dina, and John A. Quelch. "Food Safety Economics: The Cost of a Sick Customer." Harvard Business School Working Knowledge (May 16, 2016).
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
for example, filters down to retailers or health care providers in any useful or timely way. There is some forward movement, though. Lefkowitz notes that the Department of Homeland Security began sharing threat data with private View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
- 24 Jul 2019
- Lessons from the Classroom
Can These Business Students Motivate Londoners to Do the Right Thing?
former students bring these ideas into their careers in various industries ranging from tech to consulting to finance. We’ve also had students go on to work at BIT and other organizations focused on bringing behavioral economics directly... View Details
Keywords: by Dina Gerdeman
- 16 May 2017
- News
Facing the Board
“We know the industry is changing and we need to become very good global thinkers. The risk of not acting is even bigger.” After kicking the case around, talk turned to the pending role play and the best ways to make it a valuable... View Details
- Web
2019 Symposium - Race, Gender & Equity
masculinity on offshore oil platforms, the impact of racial diversity on retail bank performance, and the design and delivery of women’s leadership development programs. For the past several years, Professor Ely has maintained an active... View Details
- 23 Sep 2008
- First Look
First Look: September 23, 2008
presided over the development of the empirical social sciences to address questions of labor regulation and control within manufacturing industries. Next, we look at the creation of the Carnegie Tech Graduate School of Industrial... View Details
Keywords: Martha Lagace
- 24 Feb 2009
- First Look
First Look: February 24, 2009
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=209029 The Restructuring of Daiei Harvard Business School Case 209-060 In 2004, the Industrial Revitalization Corporation of Japan (IRCJ) was given the task of restructuring... View Details
Keywords: Martha Lagace
- March 2015
- Teaching Note
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Health Industry; Health Industry; Health Industry; Health Industry; United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Teaching Note 515-086, March 2015. (Email mking@hbs.edu for a courtesy copy.)