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Show Results For
- All HBS Web
(12,366)
- People (36)
- News (1,922)
- Research (8,788)
- Events (38)
- Multimedia (38)
- Faculty Publications (6,828)
- Research Summary
Overview
Chu's research is focused on business and low income sectors, particularly in the use of commercial platforms to deliver what has traditionally been considered public responsibilities. In the last three decades, business models have emerged to meet the underserved... View Details
Keywords: Impact Investing; Microfinance; Base Of The Pyramid; Role Of Profit And Social Impact; Private Sector Development; Emerging Markets; Business Ventures; Health Care and Treatment; Management; Social Enterprise; Strategy; Financial Services Industry; Banking Industry; Health Industry; Latin America; North and Central America; Asia; Africa
- October 2015 (Revised November 2024)
- Case
A Challenger's Strategy: Pinar Abay at ING Bank Turkey
By: Paul Healy, Gautam Mukunda and Esel Çekin
In 2013, Pinar Abay was appointed as the CEO of ING Bank Turkey. At 34, she was the youngest bank CEO in Turkey's history. Her appointment raised eyebrows because of her youth and because her career at McKinsey had given her no day-to-day bank management experience.... View Details
Keywords: Challenger's Strategy; Culture; Innovation; Performance Management; Talent Acquisition; Differentiation; Growth; Emerging Country; Banking; Digital Banking; Alternative Channels; Leadership; Change Management; Talent and Talent Management; Organizational Culture; Emerging Markets; Transformation; Banks and Banking; Innovation and Invention; Growth and Development Strategy; Banking Industry; Turkey
Healy, Paul, Gautam Mukunda, and Esel Çekin. "A Challenger's Strategy: Pinar Abay at ING Bank Turkey." Harvard Business School Case 116-023, October 2015. (Revised November 2024.)
- 17 Jan 2024
- HBS Case
Psychological Pricing Tactics to Fight the Inflation Blues
considered especially effective today—as well as those that are losing luster. Tiered pricing guides consumers to make the ‘right’ choice An increasing number of firms are starting to use tiered pricing, a strategy that provides customers... View Details
- December 2009
- Case
Hungerit
By: David E. Bell, Sarah Morton and Mary Louise Shelman
Hungary's top producer of poultry products is deciding the company's future strategy in the face of new opportunities in Central and Eastern Europe, a changing retail market in Hungary, and the possibility of increased global competition. View Details
Keywords: Opportunities; Corporate Strategy; Competitive Strategy; Global Strategy; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Hungary
Bell, David E., Sarah Morton, and Mary Louise Shelman. "Hungerit." Harvard Business School Case 510-010, December 2009.
- February 2003 (Revised May 2003)
- Case
Bombardier: Canada versus Brazil at the WTO
By: Rawi E. Abdelal, Laura Alfaro and Brett Laschinger
In less than a decade, Bombardier had grown from a medium-size Canadian company to a highly profitable global player largely on the strength of the introduction of a new generation of regional jet and successfully marketing its product to airlines around the world.... View Details
Keywords: Trade; Global Strategy; Five Forces Framework; Marketing Strategy; Product Launch; Business and Government Relations; Situation or Environment; Competition; Air Transportation Industry; Canada; Brazil
Abdelal, Rawi E., Laura Alfaro, and Brett Laschinger. "Bombardier: Canada versus Brazil at the WTO." Harvard Business School Case 703-022, February 2003. (Revised May 2003.)
- November 1986 (Revised February 1996)
- Case
Allstate Chemical Company: The Commercialization of Dynarim
By: David A. Garvin
Raises three issues: the different requirements for competing in specialty and commodity chemicals; the steps a new idea follows in moving from research, applied research, and development to manufacturing and marketing; and the role of a commercial development... View Details
Keywords: Marketing Strategy; Production; Marketing; Product Development; Goals and Objectives; Research; Managerial Roles; Business Divisions; Chemical Industry
Garvin, David A. "Allstate Chemical Company: The Commercialization of Dynarim." Harvard Business School Case 687-010, November 1986. (Revised February 1996.)
- August 1978 (Revised October 1979)
- Case
Grey Advertising/Canada Dry Account
After taking over Canada Dry's mixers account in 1966, Grey Advertising assembled a successful ad campaign that increased ginger ale sales significantly. But Canada Dry's market share for ginger ale and its other mixer products had remained the same or declined during... View Details
Keywords: Marketing Strategy; Consumer Behavior; Advertising Campaigns; Advertising Industry; Food and Beverage Industry
Ward, L. Scott. "Grey Advertising/Canada Dry Account." Harvard Business School Case 579-012, August 1978. (Revised October 1979.)
Willy C. Shih
Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration. He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs. His expertise is in manufacturing, product... View Details
- Teaching Interest
Technology and Operations Management
This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
countries generally lack a solid technology base of trained scientists and world-class research universities. 2. Companies in developing countries must manage to eke out a profit while serving customers with low disposable income; per... View Details
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Consumer Products Industry; Consumer Products Industry; United States; North America; Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- 2011
- Book
Dirección estratégica en países emergentes: Elementos fundamentales para plantear el crecimiento de las empresas latinoamericanas [Strategic management in emerging countries: Fundamental tools to plan the growth of Latin American firms]
By: Roberto Vassolo and Luciana Silvestri
This book seeks to help managers in emerging economies formulate and implement strategy, design their organizational structure, and nurture their organization's identity as part of an integrated, holistic process. Chapters cover classic topics such as industry analysis... View Details
Keywords: Organizational Identity; Organizational Alignment; Emerging Economies; Strategy; Business or Company Management; Organizational Structure; Organizational Culture; Developing Countries and Economies
Vassolo, Roberto, and Luciana Silvestri. Dirección estratégica en países emergentes: Elementos fundamentales para plantear el crecimiento de las empresas latinoamericanas [Strategic management in emerging countries: Fundamental tools to plan the growth of Latin American firms]. Buenos Aires, Argentina: Ediciones Granica, 2011, Spanish ed.
- January 1984
- Background Note
Note on the Textile Industry in the 1980s
By: Kim B. Clark
Presents major developments in textile production technology during the 1970s and early 1980s. Outlines the specific innovations as well as the company and country of origin. View Details
John C. Mulliken
Strategy consultant, former CTO & CPO, public & private company board member, retail & climatetech entrepreneur, early stage investor. Father of two, husband, sailor, hiker, and aspirational road biker.
John is a senior lecturer in the... View Details
John is a senior lecturer in the... View Details
- July 1997
- Case
We've Got Rhythm! Medtronic Corporation's Cardiac Pacemaker Business
By: Clayton M. Christensen
Illustrates how a new management team at Medtronic's Cardiac Pacemaker business reversed a steep decline in market share by adopting certain management principles for new product development: clarifying strategy, aggregating project planning, accommodating the number... View Details
Keywords: Management Teams; Innovation Strategy; Innovation and Management; Product Development; Health; Technology; Change Management; Medical Devices and Supplies Industry; United States
Christensen, Clayton M. "We've Got Rhythm! Medtronic Corporation's Cardiac Pacemaker Business." Harvard Business School Case 698-004, July 1997.
- April 2021
- Teaching Note
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Teaching Note for the "Thingtesting: Launching a Brand Discovery and Testing Digital Community" HBS Case No. 520-086. View Details
Keywords: Influencer Marketing; Influencers; Influencer; Monetization; Monetization Strategy; Female; Female Entrepreneur; Female Protagonist; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; London; United Kingdom; Europe; North America
- May 1986 (Revised July 1995)
- Case
General Mills, Inc.: Yoplait Custard-Style Yogurt (A)
By: John A. Quelch
Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details
Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (A)." Harvard Business School Case 586-087, May 1986. (Revised July 1995.)
- August 2006 (Revised September 2006)
- Case
Scopie's Enlarged Gland Shrinker
Describes a firm that markets a laser for a fictional problem. Asks readers to evaluate Scopie's marketing and production strategy (it plans to start in India and then expand to the United States) and its long-term viability. View Details
Herzlinger, Regina E. "Scopie's Enlarged Gland Shrinker." Harvard Business School Case 307-035, August 2006. (Revised September 2006.)
- 2016
- Working Paper
Towards a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition
By: Gary P. Pisano
The field of strategy has mounted an enormous effort to understand, define, predict, and measure how organizational capabilities shape competitive advantage. While the notion that capabilities influence strategy dates back to the work of Andrews (1971), attempts to... View Details
Keywords: Competitive Advantage
Pisano, Gary P. "Towards a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition." Harvard Business School Working Paper, No. 16-146, June 2016.
- September 2003 (Revised March 2004)
- Compilation
PEARL Project, The: Work Patterns at Ditto (A)
By: Leslie A. Perlow
Describes life on a product development team, the behaviors that are rewarded, and the difficult tradeoffs members often have to make as a result. This is a rewritten version of an earlier case. View Details
Keywords: Product Development; Time Management; Groups and Teams; Work-Life Balance; Motivation and Incentives; Information Technology Industry
Perlow, Leslie A. "PEARL Project, The: Work Patterns at Ditto (A)." Harvard Business School Compilation 404-055, September 2003. (Revised March 2004.)