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  • 07 Apr 2023
  • Research & Ideas

When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big

significant negative returns—an average loss of 19 percent after three months. "It could also be the case that they’re just pushing the hype because they want followers." Crypto influencers—many of whom are based overseas and use pseudonyms online—rarely advise their... View Details
Keywords: by Kristen Senz
  • 19 Sep 2023
  • Blog Post

2023 Summer Internships in Business & Environment

Summer Fellowship) NetaCarbon is the TurboTax for carbon credit – a carbon credit issuance platform that digitizes and streamlines the process of how carbon projects are created and managed. By reducing the time and cost for project... View Details
  • 15 Oct 2020
  • Research & Ideas

IT Job Wages Are No Longer 'Exceptional'

should at least partially explain rising wage inequality in the United States—a widely documented fact—we find evidence to the contrary,” the authors write. The paper, Digital Labor Market Inequality and the Decline of IT Exceptionalism,... View Details
Keywords: by Rachel Layne; Information Technology
  • 15 Sep 2022
  • Research & Ideas

Looking For a Job? Some LinkedIn Connections Matter More Than Others

When it comes to seeking a new job, making connections on LinkedIn can be key to landing an offer. But building a large network on the platform isn’t as crucial as cultivating the right kinds of connections, new research shows. While networking on View Details
Keywords: by Michael Blanding
  • June 2020 (Revised August 2020)
  • Case

Majid Al Futtaim Retail Geographic Expansion: Brick or Click?

By: Juan Alcácer and Alpana Thapar
This case illustrates the challenges that retailers face when they aggressively pursue geographical growth by expanding both their physical store network and their online presence. It features Majid Al Futtaim (MAF) Retail, a franchisee of Carrefour hypermarkets in the... View Details
Keywords: Stores; Ecommerce; Strategy; Expansion; Geographic Location; Decision Making; Internet and the Web; Digital Transformation; E-commerce; Retail Industry; Middle East
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  • 16 Jun 2020
  • Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

management and digital marketing tools for entertainment venues and sports teams (largely unused during the pandemic), switched to targeting small- and medium-sized traditional businesses struggling to survive. Fourth Quadrant: Firms... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service
  • TeachingInterests

The Business of Entertainment, Media, and Sports (MBA)

By: Anita Elberse
This second-year MBA course is primarily designed for students pursuing a career in the entertainment, media and sports sectors -- including film, television, music, publishing, video games, the performing arts, sports, fashion, and advertising -- or who plan to work... View Details
  • 2020
  • Working Paper

Targeting for Long-Term Outcomes

By: Jeremy Yang, Dean Eckles, Paramveer Dhillon and Sinan Aral
Decision makers often want to target interventions so as to maximize an outcome that is observed only in the long term. This typically requires delaying decisions until the outcome is observed or relying on simple short-term proxies for the long-term outcome. Here we... View Details
Keywords: Targeted Marketing; Optimization; Churn Management; Marketing; Customer Relationship Management; Policy; Learning; Outcome or Result
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  • 26 May 2022
  • HBS Case

Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

governments wanted more control than Apple allowed, including location-tracking data that was protected as part of Apple’s encryption. Apple again refused. In France, where the government had petitioned Apple to exempt contact tracing from the phones’ typical privacy... View Details
Keywords: by Avery Forman
  • 12 Mar 2006
  • Research & Ideas

New Research Explores Multi-Sided Markets

sellers), ad-supported media (ad sponsors and readers/viewers), computer operating systems (application developers and users), videogame consoles (game developers and geeks), shopping malls (retailers and consumers), digital media... View Details
Keywords: by Sean Silverthorne; Technology
  • Web

Curriculum - Business & Environment

commercial success and failure. How is technology and the digital age changing this space? And when businesses generate strong financial returns, does it come at the expense of social impact --- can business play a significant role in... View Details
  • Web

Events - Business History

faculty Gerald Zaltman and John Quelch, as well as prominent scholars in the studies of the senses and the history of science, David Howes, Steven Shapin, and David Suisman. Jun 5 05 Jun 2017 Conference Digital Technologies in the Social... View Details
  • Web

Doing Business with China: Early American Trading Houses - A Chronicle of the China Trade

MA: East Asian Research Center, Harvard University, 1971, p. 115. Yen-P’ing Hao, The Commercial Revolution in Nineteenth-Century China: The Rise of Sino-Western Mercantile Capitalism . Berkeley: University of California Press, 1986, p. 28. View Details
  • May 2020 (Revised December 2022)
  • Case

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal
In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details
Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Network Effects; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Partners and Partnerships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
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  • Web

Teacher Profiles - Case Method Project

and Digital Arts Magnet Valley Glen, CA MA Marisela Ramos Phillips Academy Andover, MA CT Elaina Rampolla Ridgefield High School Ridgefield, CT Subjects: History CT Meredith Ramsey Wilton High School Wilton, CT WI Katie Randall Beloit... View Details
  • 14 Sep 2020
  • Research & Ideas

You're Right! You Are Working Longer and Attending More Meetings

to keep working from home part of the time after COVID-19 abates, researchers are probing how virtual interaction might reshape organizations. In the first large-scale analysis of digital communication early in the crisis, the team—Sadun;... View Details
Keywords: by Danielle Kost
  • 21 Aug 2000
  • Research & Ideas

Inside the OR: Disrupted Routines and New Technologies

which surgeons receive information from direct sensation, MICS calls for team members to supply the surgeon with vital information displayed on digital and visual monitors in the OR," write Edmondson, Bohmer and Pisano. "The... View Details
Keywords: by Hilah Geer
  • Web

Online Entrepreneurship & Innovation Courses | HBS Online

New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a... View Details
  • Web

Polaroid Timeline - Edwin H. Land & Polaroid | Harvard Business School

Alumni Business & Environment Executive Education Faculty Accounts Harvard Business Review Harvard Business School Jobs MBA Recruiting Rock Center: Entrepreneurship Social Enterprise Initiative HBS Working Knoweldge Harvard Business School Executive Education More HBS... View Details
  • Web

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

as she describes the company, “It’s a generation defining brand that is transcendent of beauty. The company has set the bar for how brands can really drive change, not just in the brand experiences or in the way that we think about View Details