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  • All HBS Web  (9,687)
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    • News  (2,434)
    • Research  (2,507)
    • Events  (38)
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Show Results For

  • All HBS Web  (9,687)
    • People  (19)
    • News  (2,434)
    • Research  (2,507)
    • Events  (38)
    • Multimedia  (245)
  • Faculty Publications  (1,800)
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  • June 2012
  • Case

Siemens AG: Key Account Management

By: Thomas Steenburgh, Michael Ahearne and Elena Corsi
The key account manager of an engineering company has to convince a department to give up important contracts. The German engineering company Siemens had set up a global key account management program since 2010. The key account manager of an emerging account had been... View Details
Keywords: Key Account Management; Commercialization; Marketing; Marketing Management; Engineering; Marketing Strategy; Customer Relationship Management; Profit; Problems and Challenges; Electronics Industry; Consumer Products Industry; Europe
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Steenburgh, Thomas, Michael Ahearne, and Elena Corsi. "Siemens AG: Key Account Management." Harvard Business School Case 512-110, June 2012.

    V. Kasturi Rangan

    Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

    Keywords: advertising; agribusiness; apparel; automobiles; computer; consumer products; e-commerce industry; high technology; industrial goods; marketing industry; pharmaceuticals
    • Blog

    Reinventing the GMP Experience

    Attending a program at Harvard Business School Executive Education requires stepping away from responsibilities—both in the office and at home—to fully immerse yourself in the learning experience. Recognizing that this can be particularly... View Details
    • 14 Jan 2022
    • Blog Post

    Embracing Activism for Social Change

    Partnership, a pilot program implemented with the county’s mental health authority, Detroit Wayne Integrated Health Network (DWIHN), designed to create better outcomes in emergencies involving first responders and citizens with mental or... View Details
    • Web

    Curriculum | MBA

    Curriculum MS/MBA Biotechnology: Life Sciences Students complete degree requirements over two academic years, augmented by coursework during August at the beginning of the program and during both January terms. Students have the summer... View Details
    • September 2021 (Revised December 2023)
    • Case

    On the Bubble: Startup Bootstrapping

    By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb
    Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high... View Details
    Keywords: Business Startups; Business Growth and Maturation; Business Model; Business Plan; Disruption; Transformation; Trends; Customer Focus and Relationships; Customer Relationship Management; Cost vs Benefits; Decisions; Entrepreneurship; Venture Capital; Equity; Executive Compensation; Recruitment; Selection and Staffing; Disruptive Innovation; Technological Innovation; Job Interviews; Growth and Development Strategy; Ownership Stake; Opportunities; Applications and Software; Technology Adoption; Technology Industry; Web Services Industry; New York (city, NY); California; France
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    Bussgang, Jeffrey J., Tom Quinn, and Annelena Lobb. "On the Bubble: Startup Bootstrapping." Harvard Business School Case 822-033, September 2021. (Revised December 2023.)
    • May 1982 (Revised April 1984)
    • Case

    Consolidated Foods Corp. (A)

    Top management at Consolidated Foods was concerned about consumer complaints and threatened boycotts, some relating to television and print ad content and others relating to sponsorship of television programs thought to portray excessive sex or violence. Describes the... View Details
    Keywords: Customers; Marketing Communications; Crisis Management; Advertising
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    Goodpaster, Kenneth E. "Consolidated Foods Corp. (A)." Harvard Business School Case 382-158, May 1982. (Revised April 1984.)
    • 27 Mar 2016
    • News

    One Surprising Way to Get People to Save More

    • 03 Feb 2021
    • Video

    NextStopHBS: Deep Dive with Dean Datar

    • 13 Mar 2025
    • Blog Post

    Advancing Health Care Innovation and Impact with Anita Gupta (GMP 29, 2020)

    Learn about the career resources available to HBS alumni through HBS Career & Professional Development When I came to Harvard Business School (HBS) to participate in the Executive Education General Management Program, I wasn’t looking for a career change, I was... View Details
    • Web

    Organizational Behavior - Doctoral

    Organizational Behavior In the field of Organizational Behavior, researchers draw on the methods and concepts of psychology and sociology to examine complex organizations and the ways that people behave within them. Scholars in the doctoral View Details
    • January 2022
    • Case

    Walmart USA—Searching for Growth

    By: Felix Oberholzer-Gee and Maria P. Roche
    In 2022, Doug McMillon, president and CEO of Walmart, and his team looked back at a difficult but ultimately successful past year. The global pandemic had posed enormous challenges, but the company had weathered the storm successfully, raising same-store sales growth,... View Details
    Keywords: Health Pandemics; Growth and Development Strategy; Sales; Business Strategy; Business and Shareholder Relations; Retail Industry
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    Oberholzer-Gee, Felix, and Maria P. Roche. "Walmart USA—Searching for Growth." Harvard Business School Case 722-395, January 2022.
    • October 2023
    • Case

    Social Finance: Driving Accountability

    By: Robin Greenwood, Richard S. Ruback and Robert Ialenti
    Social Finance is a Boston-based nonprofit that works at the intersection of finance and policy. It raises, allocates, and manages capital to fund projects in the areas of education, early childhood development, criminal justice, and health. The case explores how... View Details
    Keywords: Growth and Development Strategy; Nonprofit Organizations; Training
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    Greenwood, Robin, Richard S. Ruback, and Robert Ialenti. "Social Finance: Driving Accountability." Harvard Business School Case 224-043, October 2023.
    • 2009
    • Chapter

    Small and Medium Firm Lending in Mexico: Lessons and Current Issues

    By: Rodrigo Canales and Ramana Nanda
    Mexico is often cited as one of the world's most entrepreneurial countries in terms of the percentage of its population that has started or is in the process of starting a business venture. Yet Mexico does not seem to be very friendly to entrepreneurs, as confirmed by... View Details
    Keywords: Business Startups; Entrepreneurship; Policy; Competition; Mexico
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    Canales, Rodrigo, and Ramana Nanda. "Small and Medium Firm Lending in Mexico: Lessons and Current Issues." In The Mexico Competitiveness Report 2009, edited by Ricardo Hausmann, Emilio Austin, and Irene Mia. World Economic Forum, 2009.
    • 03 Nov 2015
    • News

    Harvard Business School Names New Cohort of Entrepreneurs-in-Residence

    • 30 Apr 2025
    • News

    Know Your HBS Staff: Denitza Stantcheva

    • 31 Jan 2020
    • Video

    A Community of Entrepreneurs Shaping the Future of Life Science

    • December 2014 (Revised October 2017)
    • Case

    Social Business at Novartis: Arogya Parivar

    By: Michael E. Porter, Mark R. Kramer and David Lane
    Late in 2013, Novartis CEO Joseph Jimenez was considering whether or how to deepen the company's investment in Arogya Parivar, its profitable program that sold Novartis medicines in rural India while expanding access to medicine and health information to millions of... View Details
    Keywords: Shared Value; India; Kenya; Vietnam; Novartis; Arogya Parivar; Social Business; Multinational Firms and Management; Competitive Advantage; Corporate Social Responsibility and Impact; Pharmaceutical Industry; Viet Nam; Kenya; India
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    Porter, Michael E., Mark R. Kramer, and David Lane. "Social Business at Novartis: Arogya Parivar." Harvard Business School Case 715-411, December 2014. (Revised October 2017.)
    • Program

    Investment Management Workshop

    Summary The Investment Management Workshop convenes the world's top principals, portfolio managers, and executives to explore the latest industry strategies and best practices. Focused on asset management, business strategy, business development, and investment... View Details
    • Program

    Senior Executive Program—Africa

    what it takes to do business in today's digital era. This program prepares you to expand your leadership skills as well as your knowledge of local, regional, and global markets. By improving your ability to design and execute winning... View Details
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