food industry - Publications - Faculty & Research

2010
Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor

We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details

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19 May 2015
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First Look: May 19

traditional Chinese private business was launched and developed into a globalizing, multi-industry corporation. It also highlights how second generation entrepreneurs successfully developed an innovative industry model to sustain a green... View Details

Keywords: Sean Silverthorne

28 Feb 2025
News

Joy to the World

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Justin Pasquariello (MBA 2010), CEO of East Boston Social Centers, spent time in foster care as a child, living in more homes than he can remember,... View Details

2015
Book

The Impact of Globalization on Argentina and Chile: Business Enterprises and Entrepreneurship

By: Geoffrey Jones and Andrea Lluch

This book compares the effects of globalization on two Latin American countries, Argentina and Chile, over time. The chapters examine the impact of multinationals, the growth of business groups, and the conflicted relations between business and government. The book... View Details

Keywords: Entrepreneurs; Business Groups; Entrepreneurship; Business History; Globalization; Growth and Development; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Latin America; Argentina; Chile

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29 Jun 2007
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First Look: June 29, 2007

the (A) case. Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407071 Free the Grapes—Direct-to-Consumer Shipping in the Wine Industry Harvard Business School Case 707-472 While wine tourism in the... View Details

Keywords: Martha Lagace

06 Mar 2018
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First Look at Research and Ideas, March 6, 2018

than one million rooms and 7% of worldwide room supply. In the previous decade the growing ubiquity of internet-based commerce had facilitated the rise of technology platforms such as Expedia and Airbnb. The case enables students to explore the forces that might lead... View Details

Keywords: Sean Silverthorne

01 Nov 2016
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First Look - November 1, 2016

Leveraging Digital Opportunities: Research, Industry Practice, and Open Questions Luxury Branding Research: New Perspectives and Future Priorities By: Keinan, Anat, Sandrine Crener-Ricard, and Silvia Bellezza Abstract—Several major trends... View Details

Keywords: Sean Silverthorne

01 Dec 2012
News

From Where We Stand

my goals. The financial services industry was just opening up to women, and I was on a mission to be one of the first to participate. I loved being a pioneer. I had my goals and was determined to achieve them. They were, and still are, to... View Details

May 2024
Case

Naked Wines: The Profit vs. Growth Decision

By: Benjamin C. Esty and Edward A. Meyer

Nick Devlin faced a difficult strategic decision in October 2022. As the CEO of a UK-based subscription business connecting wine drinkers in the US, UK, and Australia with winemakers from around the world (which one journalist called the “Netflix of Wine”), he had to... View Details

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November 2011
Case

Associated British Foods, Plc

By: Ray A. Goldberg, Carin-Isabel Knoop and Matthew Preble

Keywords: Food and Beverage Industry; Food and Beverage Industry; United Kingdom

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November 1993 (Revised December 1993)
Case

Empresas la Moderna: Tobacco, Fruit, and Vegatables in Mexico

By: Ray A. Goldberg

Keywords: Food and Beverage Industry; Food and Beverage Industry; Mexico

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September 1974 (Revised April 1975)
Case

Ocean Spray Cranberries, Inc. (B)

A consumer attitude survey involving more than 1,000 cranberry users has been conducted. Multivariate statistical procedures including factor analysis, cluster analysis and multiple discriminant analysis have been employed to suggest four attitude segments in the... View Details

Keywords: Surveys; Product Positioning; Mathematical Methods; Consumer Behavior; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

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February 22, 2023
Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins

Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details

Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States; North America

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Teaching Interest

Immersive Field Course: Decarbonization and Sustainable Production

By: Willy C. Shih

A course looking at pioneering efforts in sustainable production methods and technologies supporting the energy transition. View Details

Keywords: Decarbonization; Sustainability Management; Green Technology; Energy Generation; Energy Industry; Energy Industry; Energy Industry; Europe; Denmark; Netherlands

21 Jun 2011
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First Look: June 21

excessive economic concentration, so lucidly and incisively analysed here, are not limited to the financial services industry. For the problem is now widespread: while five firms control 80% of the banking industry, a similar or greater concentration is found in View Details

Keywords: Sean Silverthorne

Article

The Upside to Large Competitors

By: Neeru Paharia, Anat Keinan and Jill Avery

Large companies are often viewed as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller brand can actually benefit... View Details

Keywords: Brand Management; Competition; Marketing; Brands and Branding; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States

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09 Dec 2008
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First Look: December 9, 2008

interest in a concept of competitive strategy more closely grounded in industrial organization economics; and third, with the development of a new course in entrepreneurial management more closely linked to business policy's concerns with... View Details

Keywords: Martha Lagace

02 Jul 2013
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First Look: July 2

capture important information seemingly ignored by the market. A long-short portfolio based on these legislators' views earns abnormal returns of over 90 basis points per month following the passage of legislation. Industries that we... View Details

Keywords: Anna Secino

01 Dec 2011
News

Making the Case for Leadership

about the up-and-coming general manager of Nickelodeon Latin America. “I was interested in the entertainment industry and globalization,” Hill recalls. “The article was about the business, not how she led.” So how did “Taran Swan at... View Details