Publications

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2007
Working Paper

I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman

How do decisions made for tomorrow or two days in the future differ from decisions made for several days in the future? We use data from an online grocer to address this question. In general, we find that as the delay between order completion and delivery increases,... View Details

Keywords: Internet and the Web; Food; Decision Choices and Conditions; Conflict and Resolution; Emotions; Cognition and Thinking; Retail Industry; Retail Industry

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October 1981
Case

Career Women's Clothing Store

By: Hirotaka Takeuchi

Keywords: Apparel and Accessories Industry; Apparel and Accessories Industry

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November 1990 (Revised June 2004)
Case

McDonald's and the Environment

McDonald's decides to withdraw its polystyrene plastic packaging for sandwiches and hamburgers after years of defending itself against environmental critics. The decision occurs in the midst of a six-month Joint Task Force study, with the nonprofit Environmental... View Details

Keywords: Announcements; Change Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Retail Industry; Food and Beverage Industry; United States

26 Jun 2025
News

The Vinyl Revival

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Caren Kelleher (MBA 2010) was at HBS, she started managing bands, mainly as a way to stay involved in an industry that she loved. It was right... View Details

03 Mar 2020
News

Can This Man Change the American Diet?

lunch, and dinner. And our prices are pretty low, so a lot of people would talk about our industry as fast casual. Some of the things that are so different about Clover is our menu changes all the time and we’re selling vegetables that... View Details

Keywords: Agriculture

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

on, it pays its key cast and crew members the minimum salary stipulated by industry unions and only pays out sizeable bonuses if a movie’s box-office reaches certain levels, it gives its directors a great deal of creative control, and it... View Details

Keywords: Dina Gerdeman

19 Jan 2011
First Look

First Look: Jan. 18

analysts' forecasts of firm performance actually reflect any of these factors and which are considered most important. We use survey data from 967 analysts ranking 837 companies to judge how their forecasts are related to evaluations of firms' View Details

Keywords: Sean Silverthorne

21 Jul 2010
Research & Ideas

HBS Faculty Debate Financial Reform Legislation

therefore, to see how this law will be implemented in practice. In addition, there are likely to be some unintended negative consequences. Will the new derivatives rules pull in various industrial companies that will now have to use... View Details

Keywords: by Staff

January 1997
Teaching Note

Clarkson Lumber Company, Teaching Note

By: Thomas R. Piper

Teaching Note for (9-297-028). View Details

Keywords: Financial Services Industry; Financial Services Industry

November 2019
Supplement

Gillette: Cutting Prices to Regain Share

By: Benjamin C. Esty and Daniel Fisher

After losing market share to low-priced competitors such as Harry’s and Dollar Shave Club for several years, Gillette decided to fight back by cutting prices on its razors and blades in April 2017. Bonnie Herzog, an equity analyst at Wells Fargo, must assess how the... View Details

Keywords: Marketing Strategy; Product Positioning; Business Strategy; Competition; Price; Public Equity; Retail Industry; Retail Industry; United States

July–August 2014
Article

Unlock the Mysteries of Your Customer Relationships

By: Jill Avery, Susan Fournier and John Wittenbraker

Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing organizations to personalize and manage those relationships. With this new power comes a new challenge: people now expect companies... View Details

Keywords: Brand Management; CRM; Brands and Branding; Marketing; Marketing Strategy; Customer Focus and Relationships; Customer Relationship Management; Consumer Products Industry; Consumer Products Industry; United States

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June 2009
Case

Manchester Products: A Brand Transition Challenge

By: John A. Quelch and Heather Beckham

In January of 2005, Manchester Products Inc., a longtime leader in office furniture that only recently entered into the home furniture market, acquired Paul Logan's Furniture Division (PLFD). The acquisition of PLFD made Manchester an instant market leader in household... View Details

Keywords: Acquisitions; Consumer Marketing; Brand Equity; Branding; Brands and Branding; Marketing Communications; Marketing Strategy; Mergers and Acquisitions; Retail Industry; Retail Industry; United States

April 2003 (Revised July 2011)
Case

eBay, Inc. (B)

By: Stephen P. Bradley and Erin Sullivan

Updates development at eBay, Inc. through June 2002. View Details

Keywords: Web Services Industry; Web Services Industry

April 2001
Teaching Note

Barnesandnoble.com (A), (B), and (C) TN

By: Jeffrey F. Rayport, Goutam Challagalla and William A. Sahlman

Teaching Note for (9-898-082), (9-901-023), and (9-901-024). For book only. View Details

Keywords: Retail Industry; Retail Industry

February 2000 (Revised October 2000)
Case

E-commerce at Williams-Sonoma

By: Rosabeth M. Kanter and Daniel Galvin

Describes Williams-Sonoma's development of a third channel of business on the Internet. Describes the strategies for managing changes in the organizational, operational, and technological structure of the company. The new e-commerce division confronts challenges posed... View Details

Keywords: Change Management; Internet and the Web; Trade; Corporate Strategy; Organizational Change and Adaptation; Operations; Information Technology; Technological Innovation; Information Technology Industry; Information Technology Industry; California