Publications

18 Dec 2018
First Look

New Research and Ideas, December 18, 2018

Purchase this case:https://hbsp.harvard.edu/product/119030-PDF-ENG Harvard Business School Case 219-040 Granite Equity Partners No abstract available. Purchase this case:https://hbsp.harvard.edu/product/219040-PDF-ENG Harvard Business School Case 818-108 GoFundMe: The... View Details

Keywords: Dina Gerdeman

February 2001 (Revised June 2001)
Case

eSurg (A): Negotiating the Start-Up

By: Jay O. Light and Anthony Massaro

The founders of an online medical supplies firm must negotiate with an established hospital distributor and a venture capital firm. View Details

Keywords: Venture Capital; Negotiation; Internet and the Web; Financing and Loans; Business Startups; Medical Devices and Supplies Industry

January 2001 (Revised May 2001)
Case

Return Logic, Inc. (B)

By: Richard G. Hamermesh and Michele Lutz

Highlights how multiple rounds of financing work in practice and illustrates how terms agreed to in early-stage financing deals have an impact in later financing rounds. Also illustrates ethical issues that entrepreneurs confront as they build "dot-com" ventures. View Details

Keywords: Venture Capital; Investment Funds; Private Equity; Internet and the Web; Negotiation Deal; Entrepreneurship; Ethics

July 2000 (Revised October 2000)
Case

Petstore.com

By: Thomas R. Eisenmann

Petstore.com is one of four contenders for leadership in the highly competitive online pet supply business. Petstore.com faces decisions regarding potential merger partners and how to brand its service within the website managed by its ultimate merger partner,... View Details

Keywords: Competition; Internet and the Web; Mergers and Acquisitions; Partners and Partnerships; Internet and the Web; Brands and Branding; Marketing Strategy; Retail Industry

01 Jun 2025
News

Navigating Uncertainty: Dean Datar on HBS’s Path Forward

we see a recession on the horizon. Past experience has shown that downturns generally tend to affect everything from Executive Education enrollments to Harvard Business Publishing revenues. In times of... View Details

01 Jun 2025
News

Alumni Achievement Awards 2025

Edited by Julia Hanna; photographs by Susan Young Award Recipients Video MORE ON THE RECIPIENTS Read more about the 2025 recipients, and learn about past recipients. ALUMNI ACHIEVEMENT AWARDS SITE MORE ON THE RECIPIENTS Read more about the 2025 recipients, and learn... View Details

Keywords: leadership; Alumni Achievement Awards

October 2006 (Revised February 2007)
Background Note

How Media Choices are Changing Online Advertising

By: Stephen P. Bradley and Nancy Bartlett

What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details

Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry

September 2020
Article

Customer Supercharging in Experience-Centric Channels

By: David R. Bell, Santiago Gallino and Antonio Moreno

We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging” and... View Details

Keywords: Retail Operations; Marketing-operations Interface; Omnichannel Retailing; Experience Attributes; Quasi-experimental Methods; Operations; Internet and the Web; Marketing Channels; Consumer Behavior; Retail Industry

Find at Harvard

11 Apr 2017
Blog Post

Why I Love My Job: Andrew Grochal on His Path to CarGurus

those with customers, then communicate these new enhancements to the sales team, and track performance after each roll-out. What’s your favorite part of working at CarGurus?The growth and fast-paced nature View Details

Keywords: Technology

29 Apr 2019
Research & Ideas

Is the Digital Age Making Us Petty?

to remember that in fact there’s a lot to be gained by moving in the opposite direction, which is keeping less track of things, especially interpersonally,” Zhang says. “We benefit when we treat our friends in a communal way, rather than... View Details

Keywords: by Kristen Senz

02 Apr 2008
Research & Ideas

Four Companies that Conquered America

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Accounting for almost 30 percent of world... View Details

Keywords: by John Quelch

05 May 2003
Research & Ideas

Greed, Fear, and The System Hinder Corporate Reform

of ever making money and that executives were regularly manipulating earnings," he said. Khurana concluded his remarks by reciting the lyrics to a ditty posted on the Internet by disgruntled workers.... View Details

Keywords: by Martha Lagace

11 Dec 2007
First Look

First Look: December 11, 2007

eight major North American and European financial services companies as well as an international internet survey in collaboration with journals and organizations. The present paper gives an overview of the... View Details

Keywords: Martha Lagace

June 2021
Case

HelloSelf: Search

By: John R. Wells and Benjamin Weinstock

In August 2018, after nearly six months of searching, Charles Wells was convinced that he should found HelloSelf to help people improve their sense of mental wellbeing. Those feeling mentally unwell would receive support from fully qualified clinical psychotherapists,... View Details

Keywords: Mental Health; Health Care and Treatment; Internet and the Web; Business Model; Product Launch

June 2011
Case

CA Technologies: Bringing the Cloud to Earth

By: Marco Iansiti and Kerry Herman

Adam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing.... View Details

Keywords: Disruptive Innovation; Product Positioning; Expansion; Internet and the Web; Technology Adoption

21 Mar 2018
Blog Post

Telling Your Story: How to Create a Powerful Personal Digital Brand

nature and amount, if any, of original content you wish to create and share with an online community. Take advantage of toolsThe same internet that gives us a platform for our... View Details

16 Jun 2009
First Look

First Look: June 16

Toughest Challenges Author:Andrew McAfee Publication:Harvard Business School Press, forthcoming Abstract Web 2.0 is the portion of the Internet that's interactively produced by many people; it includes... View Details

Keywords: Martha Lagace

March 2020
Case

Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire

By: Ayelet Israeli, Danilo Tauro and Sarah Gulick

This case provides a post-mortem of the advertising technology (adtech) company Sizmek. Sizmek grew via multiple acquisitions, with the vision of becoming an integrated adtech company that could leverage AI to buy digital media, while creating and serving display and... View Details

Keywords: Digital Marketing; Insolvency and Bankruptcy; Mergers and Acquisitions; Applications and Software; Internet and the Web; Competition; Marketing; Advertising Industry; Web Services Industry; United States; Europe