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  • May 2023 (Revised June 2023)
  • Case

Novartis (A): Reimagining Medicine

By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details
Keywords: Health Care and Treatment; Business Model; Leadership; Pharmaceutical Industry; Switzerland
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Casadesus-Masanell, Ramon, Claudio Feser, Karolin Frankenberger, and David Redaschi. "Novartis (A): Reimagining Medicine." Harvard Business School Case 723-443, May 2023. (Revised June 2023.)
  • November 2019
  • Article

Many Medicare Beneficiaries with Serious Illness Report Financial Hardships Despite Coverage

By: Michael Anne Kyle, Robert J Blendon, John M Benson, Melinda K Abrams and Eric C Schneider
In a national survey, seriously ill Medicare beneficiaries described financial hardships resulting from their illness—despite high beneficiary satisfaction with Medicare overall and the fact that many have supplemental insurance. About half reported a serious problem... View Details
Keywords: Medicare; Health Care and Treatment; Cost; Financial Condition
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Kyle, Michael Anne, Robert J Blendon, John M Benson, Melinda K Abrams, and Eric C Schneider. "Many Medicare Beneficiaries with Serious Illness Report Financial Hardships Despite Coverage." Health Affairs 38, no. 11 (November 2019): 1801–1806.
  • August 2006 (Revised September 2006)
  • Case

Scopie's Enlarged Gland Shrinker

By: Regina E. Herzlinger
Describes a firm that markets a laser for a fictional problem. Asks readers to evaluate Scopie's marketing and production strategy (it plans to start in India and then expand to the United States) and its long-term viability. View Details
Keywords: Health Care and Treatment; Marketing Strategy; Expansion; India; United States
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Herzlinger, Regina E. "Scopie's Enlarged Gland Shrinker." Harvard Business School Case 307-035, August 2006. (Revised September 2006.)
  • November 2005 (Revised November 2011)
  • Background Note

Entrepreneurship and Venture Capital in Healthcare Fall Term 2011: Course Outline and Syllabus

By: Richard G. Hamermesh and Robert F. Higgins
Provides an overview of the second-year MBA elective course Entrepreneurship and Venture Capital in Healthcare. View Details
Keywords: Entrepreneurship; Venture Capital; Health Care and Treatment
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Hamermesh, Richard G., and Robert F. Higgins. "Entrepreneurship and Venture Capital in Healthcare Fall Term 2011: Course Outline and Syllabus." Harvard Business School Background Note 806-048, November 2005. (Revised November 2011.)
  • November 1978 (Revised October 1989)
  • Case

Amicon Corp. (A)

Amicon holds a patent on a new process for the separation of blood plasma from whole blood. It has to decide whether to pursue a direct entry, joint venture, or licensing strategy. If it chooses licensing, there are many sub-issues to consider. View Details
Keywords: Technology; Patents; Commercialization; Health Care and Treatment; Biotechnology Industry
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Capon, Noel. "Amicon Corp. (A)." Harvard Business School Case 579-093, November 1978. (Revised October 1989.)
  • 25 Feb 2015
  • Lessons from the Classroom

Scholars and Students Unpack the Digital Business Revolution

article The Capitalist's Dilemma.) More recently, HBS's Health Care and Digital initiatives collaborated on the Health Acceleration Challenge to identify proven innovations... View Details
Keywords: by Julia Hanna; Education; Technology
  • 15 Dec 2015
  • First Look

December 15, 2015

as opposed to an agency cost. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50200 October 19, 2015 Harvard Business Review Getting Bundled Payments Right in Health Care By: Kaplan, Robert... View Details
Keywords: Carmen Nobel
  • July 2009
  • Teaching Note

The Miami Project to Cure Paralysis (TN)

By: Robert Steven Kaplan, Christopher Marquis and Ben Creo
Teaching Note for [408003]. View Details
Keywords: Nonprofit Organizations; Research; Health Care and Treatment; Medical Specialties; Financing and Loans; Leadership; Strategy; Problems and Challenges; Health Testing and Trials; Miami
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Kaplan, Robert Steven, Christopher Marquis, and Ben Creo. "The Miami Project to Cure Paralysis (TN)." Harvard Business School Teaching Note 410-005, July 2009.
  • June 2000
  • Case

Lifeline Systems, Inc. (A)

By: H. Kent Bowen and Marilyn Matis
Lifeline Systems provides emergency response equipment to the elderly who live at home. The company uses local hospitals to market, sell, and install these units in homes, while the hospital monitors and calls for aid to respond to emergency calls from the elderly... View Details
Keywords: Health Care and Treatment; Product Marketing; Sales; Problems and Challenges; Growth and Development Strategy; Managerial Roles; Service Operations; Information Infrastructure; Age; Service Delivery; Restructuring; Crisis Management; Health Industry; Health Industry
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Bowen, H. Kent, and Marilyn Matis. "Lifeline Systems, Inc. (A)." Harvard Business School Case 600-099, June 2000.
  • March 2010
  • Supplement

Deworming Kenya: Translating Research into Action (B)

By: Nava Ashraf, Neil Buddy Shah and Rachel Gordon
Karen Levy and her colleague, Margaret Ndanyi, learn the results of their nation-wide effort to rid Kenyan school children of parasitic worm infection. View Details
Keywords: Programs; Health Care and Treatment; Research; Policy; Outcome or Result; Kenya
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Ashraf, Nava, Neil Buddy Shah, and Rachel Gordon. "Deworming Kenya: Translating Research into Action (B)." Harvard Business School Supplement 910-027, March 2010.
  • October 2020
  • Article

Task Selection and Workload: A Focus on Completing Easy Tasks Hurts Long-Term Performance

By: Diwas S. KC, Bradley R. Staats, Maryam Kouchaki and Francesca Gino
How individuals manage, organize, and complete their tasks is central to operations management. Recent research in operations focuses on how under conditions of increasing workload individuals can decrease their service time, up to a point, in order to complete work... View Details
Keywords: Healthcare; Knowledge Work; Discretion; Workload; Employees; Health Care and Treatment; Decision Making; Performance Effectiveness; Performance Productivity
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KC, Diwas S., Bradley R. Staats, Maryam Kouchaki, and Francesca Gino. "Task Selection and Workload: A Focus on Completing Easy Tasks Hurts Long-Term Performance." Management Science 66, no. 10 (October 2020).
  • Article

Unhealthy Consumerism: The Challenge of Trading Off Price and Quality in Healthcare

By: Kate Barasz and Peter A. Ubel
Over the last decade, healthcare in many parts of the world has shifted toward a more patient-centric, consumeristic model, marked by an emphasis on choice and a proliferation of typical consumer-facing information (e.g., price and quality data). However, while the... View Details
Keywords: Medical Decision-making; Choice; Health Care and Treatment; Quality; Price; Consumer Behavior; Decision Making
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Barasz, Kate, and Peter A. Ubel. "Unhealthy Consumerism: The Challenge of Trading Off Price and Quality in Healthcare." Behavioural Public Policy 2, no. 1 (May 2018): 41–55.
  • 2015
  • Working Paper

Blinded by Experience: Prior Experience, Negative News and Belief Updating

By: Bradley R. Staats, Diwas S. KC and Francesca Gino
Traditional models of operations management involve dynamic decision-making assuming optimal (Bayesian) updating. However, behavioral theory suggests that individuals exhibit bias in their beliefs and decisions. We conduct both a field study and two laboratory studies... View Details
Keywords: Behavioral Operations; Egocentric Bias; Experience; Healthcare Operations; Prejudice and Bias; Behavior; Operations; Decision Making; Health Care and Treatment
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Staats, Bradley R., Diwas S. KC, and Francesca Gino. "Blinded by Experience: Prior Experience, Negative News and Belief Updating." Harvard Business School Working Paper, No. 16-015, August 2015.
  • August 2007 (Revised November 2008)
  • Case

Biocon: Launching a New Cancer Drug in India

By: Sunil Gupta and Das Narayandas
Kiran Majumdar-Shaw, the CEO of Biocon has to make product launch timing, pricing, channel, and communications mix decisions relating to the launch of BioMAb, a new cancer drug in India. View Details
Keywords: Price; Health Care and Treatment; Marketing Strategy; Product Launch; Planning; Biotechnology Industry; Pharmaceutical Industry; India
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Gupta, Sunil, and Das Narayandas. "Biocon: Launching a New Cancer Drug in India." Harvard Business School Case 508-026, August 2007. (Revised November 2008.)
  • 03 Apr 2012
  • First Look

First Look: April 3

leadership development programs for residents. The authors first present a definition of clinical leadership and highlight evidence that effective frontline clinical leadership improves both clinical outcomes and satisfaction for patients and providers. The authors... View Details
Keywords: Carmen Nobel
  • March 17, 2017
  • Article

How Economics Can Shape Precision Medicines

By: Ariel Dora Stern, Brian M. Alexander and Amitabh Chandra
Many public and private efforts in coming years will focus on research in precision medicine, developing biomarkers to indicate which patients are likely to benefit from a certain treatment so that others can be spared the cost—financial and physical—of being treated... View Details
Keywords: Health Care and Treatment; Research; Economics; Motivation and Incentives
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Stern, Ariel Dora, Brian M. Alexander, and Amitabh Chandra. "How Economics Can Shape Precision Medicines." Science 355, no. 6330 (March 17, 2017): 1131–1133.
  • August 2008 (Revised September 2008)
  • Supplement

The Flaxil Label (C): Debrief and Endnotes

This case focuses on the 2001 negotiation between Mytex Pharmaceuticals and the U.S. Food and Drug Administration (FDA). The outcome of the negotiation would determine the new label for Mytex's blockbuster drug for arthritis, Flaxil. The negotiation is quite... View Details
Keywords: Safety; Value Creation; Negotiation; Health Care and Treatment; Sales; Pharmaceutical Industry
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Barron, Greg M. "The Flaxil Label (C): Debrief and Endnotes." Harvard Business School Supplement 909-003, August 2008. (Revised September 2008.)
  • 14 May 2019
  • Research & Ideas

Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

When health insurer Cigna Corp. appeared in front of a judge for allegedly misleading shareholders on Medicare regulations this spring, plaintiffs thought they had a strong case. After all, Cigna had... View Details
Keywords: by Michael Blanding
  • 01 Jan 1999
  • Conference Presentation

A Framework for Measuring the Quality of Medication Prescribing Using Administrative Data

By: R. S. Stafford, Richard Bohmer and R. Gaudette
Keywords: Framework; Quality; Standards; Health Care and Treatment
Citation
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Stafford, R. S., Richard Bohmer, and R. Gaudette. "A Framework for Measuring the Quality of Medication Prescribing Using Administrative Data." Paper presented at the Association for Health Services Research, January 01, 1999.
  • 2006
  • Case

Empowering Nurses at University College London Hospitals

By: Julie Battilana, A.-M., Cagna, T., D'Aunno and M.J., Gilmartin
Keywords: Health Care and Treatment; Employee Relationship Management; London
Citation
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Battilana, Julie, A.-M., Cagna, T., D'Aunno, and M.J., Gilmartin. "Empowering Nurses at University College London Hospitals." Institut Européen d'Administration des Affaires (INSEAD) Case, 2006.
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