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  • All HBS Web  (6,269)
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  • September 2011 (Revised August 2015)
  • Case

ScoreBig

By: William A. Sahlman, Jeffrey Glass and Evan W. Richardson
The founding team at ScoreBig, an event ticketing company, is on the verge of a public launch of their product. The company has made great progress in negotiating access to tickets, designing its interface, and building a proprietary architecture. For consumers,... View Details
Keywords: Business Model; Marketing Strategy; Product Launch; Business Startups; Business Strategy; Corporate Finance; Entertainment and Recreation Industry
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Sahlman, William A., Jeffrey Glass, and Evan W. Richardson. "ScoreBig." Harvard Business School Case 812-043, September 2011. (Revised August 2015.)
  • June 2006 (Revised February 2007)
  • Case

De Beers at the Millennium

At the time of the millennium, diamond demand was threatened by an increasing awareness among jewelry customers that diamond production and trading in some countries was being linked to growing inequities and human rights violations. This, in turn, had an impact on De... View Details
Keywords: Organizational Change and Adaptation; Value Creation; Strategic Planning; Social Issues; Luxury; Consumer Products Industry; Mining Industry; Africa
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Ghemawat, Pankaj, and Sonia D. Marciano. "De Beers at the Millennium." Harvard Business School Case 706-518, June 2006. (Revised February 2007.)
  • 12 Feb 2025
  • News

Fawn Weaver’s Use of Storytelling to Build Her Brand in the Spirits Industry

  • 07 Nov 2017
  • News

Best Business Books 2017: Innovation

  • February 2022
  • Case

Cleveland Clinic Abu Dhabi (Abridged)

By: Linda A. Hill and Emily Tedards
In 2006, the Cleveland Clinic and Mubadala Investment Company partnered with a bold ambition to deliver world class healthcare in the United Arab Emirates. In 2015, after nearly a decade of planning and construction, Cleveland Clinic Abu Dhabi opened its doors. By... View Details
Keywords: Organization Behavior; Culture; Alignment; Organizational Effectiveness; Purpose; Impact; Leadership Development; Diversity; Collaboration; Co-creation; Learning Organizations; Empowerment; Teams; Team Dynamics; Teamwork; Team Effectiveness; Trust; Talent; Talent Development And Retention; Psychological Safety; Organizational Evolution; Coaching; Board; Analytics; Innovation; Data; Data Visualization; Digital Technology; Digital; Customer Experience; Experimentation; Change Management; Data-driven Decision-making; Debates; Ecosystem; Partnership; Telemedicine; Sustainability; Global Organizations; Local; Hospital; Healthcare; United Arab Emirates; Health Care and Treatment; Partners and Partnerships; Globalization; Quality; Organizational Culture; Mission and Purpose; Innovation and Management; Information Technology; Joint Ventures; Leadership; Performance Effectiveness; Abu Dhabi; United Arab Emirates
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Hill, Linda A., and Emily Tedards. "Cleveland Clinic Abu Dhabi (Abridged)." Harvard Business School Case 422-056, February 2022.

    Srikant M. Datar

    Srikant M. Datar became the eleventh dean of Harvard Business School on 1 January 2021. During his tenure as a faculty member, he served as Senior Associate Dean for University Affairs (including Faculty Chair of the Harvard Innovation Lab), for Research, for... View Details

    Keywords: accounting industry; airline; automobiles; banking; biotechnology; communications; consumer products; e-commerce industry; health care; high technology; investment banking industry; management consulting; manufacturing; pharmaceuticals; venture capital industry
    • September 2020 (Revised July 2022)
    • Exercise

    Artea (B): Including Customer-Level Demographic Data

    By: Eva Ascarza and Ayelet Israeli
    This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
    Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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    Ascarza, Eva, and Ayelet Israeli. "Artea (B): Including Customer-Level Demographic Data." Harvard Business School Exercise 521-022, September 2020. (Revised July 2022.)
    • 19 Oct 2018
    • News

    Lessons from Mayo Clinic’s Redesign of Stroke Care

    • 22 Jan 2018
    • News

    Activist chiefs fill the vacuum left by government

    • March 2011
    • Case

    Cash Flow Productivity at PepsiCo: Communicating Value to Retailers

    PepsiCo developed a new metric that better measured the value added by Pepsi products than did gross margin, the traditional metric used by retailers to determine shelf space and promotional activity. The new metric, cash flow productivity, captured the value of... View Details
    Keywords: Customer Relationship Management; Cash Flow; Measurement and Metrics; Distribution; Performance Productivity; Value Creation; Food and Beverage Industry; Retail Industry
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    Martinez Jerez, F. Asis, and Lisa Brem. "Cash Flow Productivity at PepsiCo: Communicating Value to Retailers." Harvard Business School Case 111-069, March 2011.
    • January 2018 (Revised March 2020)
    • Case

    SAP: Branding in the Digital Age

    By: Das Narayandas and Amram Migdal
    By 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP’s traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce... View Details
    Keywords: Brand Positioning; Marketing; Sales; Brands and Branding; Strategy; Technology Industry
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    Narayandas, Das, and Amram Migdal. "SAP: Branding in the Digital Age." Harvard Business School Case 518-058, January 2018. (Revised March 2020.)
    • November 2001
    • Case

    Sigma Networks, Inc.

    By: Thomas R. Eisenmann and Christina L. Darwall
    Sigma Networks, a venture capital-based telecommunications start-up, provides metropolitan area networks (MANs) that use fiberoptic lines to connect local Internet service providers (e.g., ISPs, hosting firms) with a long-haul ("backbone") network. MANs represent a... View Details
    Keywords: Business Startups; Customers; Capital Budgeting; Venture Capital; Strategic Planning; Technology Networks; Telecommunications Industry
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    Eisenmann, Thomas R., and Christina L. Darwall. "Sigma Networks, Inc." Harvard Business School Case 802-103, November 2001.
    • August 2018 (Revised April 2019)
    • Case

    Chateau Winery (A): Unsupervised Learning

    By: Srikant M. Datar and Caitlin N. Bowler
    This case follows Bill Booth, marketing manager of a regional wine distributor, as he applies unsupervised learning on data about his customers’ purchases to better understand their preferences. Specifically, he uses the K-means clustering technique to identify groups... View Details
    Keywords: Clustering; Data Science; Analytics and Data Science; Customers; Marketing; Analysis
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    Datar, Srikant M., and Caitlin N. Bowler. "Chateau Winery (A): Unsupervised Learning." Harvard Business School Case 119-023, August 2018. (Revised April 2019.)
    • Program

    Agribusiness Seminar

    constraints Leverage data and technology to improve decision making, operating efficiency, and responsiveness to customers Defend against commodification and drive profitability through product and marketing innovation Design robust,... View Details
    Keywords: Agriculture; Agriculture
    • Program

    Leading and Building a Culture of Innovation

    chief technology officers, chief information officers, and chief HR executives Leaders from corporate strategy, finance, legal, human resources, marketing, manufacturing, customer service, and sales Individuals and teams are welcome to... View Details
    • 22 Feb 2024
    • Research & Ideas

    How to Make AI 'Forget' All the Private Data It Shouldn't Have

    They already offer fine tuning and customization of models through their application programming interfaces. This will also help facilitate more high-risk use cases in areas like health care and financial services, where you might have... View Details
    Keywords: by Rachel Layne; Technology; Information Technology
    • 29 Feb 2024
    • HBS Case

    Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

    with customer lifecycles and product lifecycles, but if their business relies on talent, they need to consider talent lifecycles as well,” says Elberse. “It’s inevitable as players get older, they’ll lose performance on the field. Even a... View Details
    Keywords: by Avery Forman; Sports
    • 03 May 2011
    • First Look

    First Look: May 3

    next-generation product. Read the article: http://hbr.org/2011/05/the-best-way-to-name-your-product-20/ar/1 Think Customers Hate Waiting? Not So Fast... Authors:Ryan W. Buell and Michael I. Norton Publication:Harvard Business Review 89,... View Details
    Keywords: Sean Silverthorne
    • June 2018 (Revised July 2018)
    • Teaching Note

    Mark43

    By: Thomas Eisenmann, Mitchell Weiss and Matt Higgins
    Teaching Note for HBS No. 817-016. The founders of Mark43, an early-stage startup that provides software for law enforcement agencies, must decide whether to bid on a request for proposals (RFP) from the Los Angeles Police Department (LAPD). On the one hand, LAPD would... View Details
    Keywords: Sales; Customers; Entrepreneurship; Applications and Software; Business Startups; Growth and Development Strategy; Decision Making; Technology Industry; District of Columbia; Los Angeles
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    Eisenmann, Thomas, Mitchell Weiss, and Matt Higgins. "Mark43." Harvard Business School Teaching Note 818-104, June 2018. (Revised July 2018.)
    • 31 Jan 2022
    • Research & Ideas

    Where Can Digital Transformation Take You? Insights from 1,700 Leaders

    all, they’re wrestling with three major shifts in the global economy—changes born of technology that technology alone can no longer address: New customer expectations. Customers want frictionless, end-to-end... View Details
    Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
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