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(8,176)
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- Faculty Publications (2,336)
Show Results For
- All HBS Web
(8,176)
- People (44)
- News (2,136)
- Research (3,978)
- Events (43)
- Multimedia (58)
- Faculty Publications (2,336)
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- TeachingInterests
Strategy and Technology
By: Andy Wu
The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.
- What strategies win in markets with network effects?
- How can technology be... View Details
- March 2023
- Article
Authentic First Impressions Relate to Interpersonal, Social, and Entrepreneurial Success
By: David M. Markowitz, Maryam Kouchaki, Francesca Gino, Jeffrey T. Hancock and Ryan L. Boyd
This paper examines how verbal authenticity influences person perception. Our work combines human judgments and natural language processing to suggest verbal authenticity is a positive predictor of interpersonal interest (Study 1: 294 dyadic conversations), engagement... View Details
Keywords: Authenticity; Impression Formation; Natural Language Processing; First Impressions; Communication; Perception; Success
Markowitz, David M., Maryam Kouchaki, Francesca Gino, Jeffrey T. Hancock, and Ryan L. Boyd. "Authentic First Impressions Relate to Interpersonal, Social, and Entrepreneurial Success." Social Psychological & Personality Science 14, no. 2 (March 2023): 107–116.
- May 2001
- Article
The Open Source Movement: Key Research Questions
By: Josh Lerner and Jean Tirole
The paper analyzes the incentives of individual programmers and of commercial companies to participate in open source projects. While these incentives are in our opinion well accounted for by the economic paradigm, much empirical and theoretical work is still needed to... View Details
Lerner, Josh, and Jean Tirole. "The Open Source Movement: Key Research Questions." Special Issue on Papers and Proceedings of the 15th Congress of the European Economic Association European Economic Review 45, nos. 4-6 (May 2001): 819–826.
- 16 Jul 2024
- Video
Transferable Skills and the MBA Job Search: What You Need to Know
Louis E. Caldera
Louis Caldera is a Senior Lecturer of Business Administration at Harvard Business School. He teaches Leadership and Corporate Accountability, a required first-year course in the MBA program. He has previously taught law school courses on corporate... View Details
- March 1973 (Revised October 1983)
- Case
Stirling Homex (A)
Deals primarily with the basic issue of revenue recognition. Homex was recognizing revenue from its modular units prior to the date on which an actual sale had taken place. In addition, there are some interesting issues dealing with the allocation of profit between... View Details
Barrett, M. Edgar, and Jonathon Brown. "Stirling Homex (A)." Harvard Business School Case 173-193, March 1973. (Revised October 1983.)
- 02 Jul 2018
- Blog Post
Pursuing A Passion in Health Care
implemented by Radiometer since its acquisition by Danaher in 2004 and I’ve seen how much it infiltrates every aspect of how they do work. (There is an HBS case about it!) Overall, the job has gotten off to a great start and I can’t... View Details
Keywords: Health Care
- 17 Oct 2014
- Blog Post
Tap into HBS Alumni Talent
Over 100 alumni who graduated between 20 and 45 years ago connected with our office while on campus for Fall reunions a few weeks ago. Proving to be as driven as the day they graduated, this dynamic group of alumni expressed View Details
- March 1993 (Revised June 1998)
- Case
Commercial Fixtures, Inc.
Two equal partners arrange a sealed bid auction to decide which one buys out the other's interest in a lighting fixture company started by their fathers. After 25 years together, they had developed irreconcilable differences over how to manage the company. A rewritten... View Details
Roberts, Michael J. "Commercial Fixtures, Inc." Harvard Business School Case 393-115, March 1993. (Revised June 1998.)
- 21 Oct 2019
- Blog Post
Know Your Audience: Recruiting HBS Students for Consumer Products
regarding the types of products students are passionate about. “We are seeing increased interest in innovative consumer products including tech enabled products and companies in the health and wellness... View Details
Keywords: Consumer Products / Retail
- 19 Feb 2012
- News
No Bitter Aftertaste From This Stock Offering
- February 1986 (Revised March 1989)
- Background Note
Note on Foreign Exchange
Describes the operation of foreign exchange markets, including bid-offer spreads, cross rates, reciprocal rates, and forward rates. Provides several examples to demonstrate calculation of outright forward rates using discount and premium points quoted in the London... View Details
Mason, Scott P. "Note on Foreign Exchange." Harvard Business School Background Note 286-067, February 1986. (Revised March 1989.)
- 17 Jun 2014
- News
Rebooting Social Science
- November 2004 (Revised July 2006)
- Case
Patrimonio Hoy
By: Arthur I Segel, Michael Chu and Gustavo Herrero
Patrimonio Hoy is a program targeting the housing needs of the low-income population by CEMEX, a major Mexican company and a leading global cement producer. Originally conceived as a project to understand the customers in the self-construction segment better, a major... View Details
Keywords: Housing; Construction; Product Design; Globalized Firms and Management; Microfinance; Income; Market Entry and Exit; Emerging Markets; Entrepreneurship; Construction Industry; Mexico
Segel, Arthur I., Michael Chu, and Gustavo Herrero. "Patrimonio Hoy." Harvard Business School Case 805-064, November 2004. (Revised July 2006.)
- Research Summary
Overview
By: Srikant M. Datar
Professor Datar has several research and course development interests. His initial areas of research interest were in cost management and management control, strategy implementation and governance. Over the last few years his areas of interest are management education,... View Details
- May 2020
- Article
How Quantitative Easing Works: Evidence on the Refinancing Channel
By: Marco Di Maggio, Amir Kermani and Christopher Palmer
We document the transmission of large-scale asset purchases by the Federal Reserve to the real economy using rich borrower-linked mortgage-market data and an identification strategy based on mortgage market segmentation. We find that central bank QE1 MBS purchases... View Details
Keywords: Monetary Policy; MBS; Quantitative Easing; LSAP; Refinancing; Deleveraging; HARP; GSE; Central Banking; Global Range; Financing and Loans; Credit; United States
Di Maggio, Marco, Amir Kermani, and Christopher Palmer. "How Quantitative Easing Works: Evidence on the Refinancing Channel." Review of Economic Studies 87, no. 3 (May 2020): 1498–1528.
- Career Coach
Kendall Borges
Kendall Borges (HGSE ’16) is the Director of Alumni and Student Programming in Career & Professional Development at Harvard Business School. In her role, she leads high-impact programming to support both students and alumni throughout... View Details
Keywords: Health Care
- November 2018
- Case
David Hysong and SHEPHERD Therapeutics
By: Ananth Raman, John Masko and Aldo Sesia
In 2016, David Hysong, at age 27, found out he had a rare, incurable cancer. Rather than wait around to die, Hysong, a recent graduate of Harvard Divinity School, decided to launch a biotechnology company called Shepherd Therapeutics to development treatments for his... View Details
- 10 Apr 2014
- Blog Post
HBS FIELD 2 - A good sneak-peek into consulting
One of Harvard’s most interesting experiences during the first year of the MBA is FIELD 2. FIELD 2 is a program where students work in small teams to complete projects for... View Details
Keywords: Consulting