Publications

June 1994 (Revised August 1994)
Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser

Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry

December 2006 (Revised November 2008)
Case

West Wacker Drive: To Build or Not to Build?

In 1980, Thomas J. Klutznick, president of a Chicago-based development company, was considering whether he should build a Class A building on a second-rate site outside the Central Loop or not. He had a promising design, but the economic conditions, concurrent... View Details

Keywords: Development Economics; Interest Rates; Geographic Location; Risk Management; Urban Development; Construction Industry; Real Estate Industry; Chicago

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February 1987 (Revised September 1991)
Background Note

Foreign Exchange Market, Background Note and Problem Set, The

By: W. Carl Kester and Richard P. Melnick

Discusses the background of the foreign exchange market. This includes information about the participants and how the market operates. The problem set verses students in the arithmetic in the many common foreign exchange problems such as calculating forward premium and... View Details

Keywords: Financial Markets

07 Jan 2016
News

What the Fed’s Rate Hike Means for America’s Small Businesses

October 1992 (Revised June 2001)
Case

Stermon Mills Incorporated

A paper company is unable to compete on cost as a result of the installation of three very efficient paper machines by competitors. Prices for its products are falling by the day, and the company is making a loss. In the face of such competition, management feels that... View Details

Keywords: Organizational Change and Adaptation; Competition; Production; Pulp and Paper Industry

What Does "Stakeholder Capitalism" Mean to You?

Business leaders are being urged to adopt a multistakeholder approach to governance in place of the shareholder-centered approach that has guided their work for several decades. But through hundreds of interviews with directors, executives, investors, governance... View Details

Asim I. Khwaja

Asim Ijaz Khwaja is the Director of the Center for International Development and the Sumitomo-Foundation for Advanced Studies on International Development Professor of International Finance and Development at the Harvard Kennedy School, and co-founder of the View Details

November–December 2014
Article

Fairness and Efficiency in Multiportfolio Optimization

By: Dan A. Iancu and Nikolaos Trichakis

We deal with the problem faced by a portfolio manager in charge of multiple accounts. We argue that because of market impact costs, this setting differs in several subtle ways from the classical (single account) case, with the key distinction being that the performance... View Details

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Louis E. Caldera

Louis Caldera is a Senior Lecturer of Business Administration at Harvard Business School. He teaches Leadership and Corporate Accountability, a required first-year course in the MBA program. He has previously taught law school courses on corporate... View Details

January 2021
Case

Takeda Pharmaceutical Company Limited (A)

By: David J. Collis, Nobuo Sato and Akiko Kanno

This case follows Christophe Weber, President and CEO of Takeda Pharmaceutical Company Limited, a leading pharmaceutical company headquartered in Tokyo, Japan, as Takeda considers acquiring Shire Plc, a biotech company based in Ireland. The acquisition would turn... View Details

Keywords: Pharmaceutical Companies; Pharmaceuticals; Biotech; Biotechnology; M＆A; Mergers ＆ Acquisitions; R＆D; Talent Management; Mergers and Acquisitions; Globalization; Management; Global Strategy; Talent and Talent Management; Pharmaceutical Industry; Biotechnology Industry; Japan; Asia

Career Coach

Renee Pappastratis

Renee serves as the Assistant Director of Employer Relations in HBS Career & Professional Development, where she oversees relationships with our Investment Banking recruiting partners. In her role, Renee offers guidance to students View Details

May 2022
Case

Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?

By: Lauren Cohen and Grace Headinger

Thomas de Dreux-Brézé, the Head of Strategy and Project Management at Rawbank Congo in the Democratic Republic of the Congo (DRC), was perplexed as he reviewed annual adoption rates for the bank’s launch of Illico Cash 2.0. As the bank’s mobile money app, Illico Cash... View Details

Person Page

Course Development

General Management: Processes and Action (GMPA) focuses on implementation and the way that general managers get things done. Typically, they work through processes—sequences of tasks and activities that unfold over time, like strategic planning,... View Details

May 2001
Article

The Open Source Movement: Key Research Questions

By: Josh Lerner and Jean Tirole

The paper analyzes the incentives of individual programmers and of commercial companies to participate in open source projects. While these incentives are in our opinion well accounted for by the economic paradigm, much empirical and theoretical work is still needed to... View Details

Keywords: Motivation and Incentives; Open Source Distribution