Publications

December 2015 (Revised February 2017)
Case

Unigrains

By: David E. Bell and Natalie Kindred

Unigrains is a French agribusiness-focused private equity firm that has provided specialized financing to France's agribusiness sector for decades and, as a result, cultivated a strong reputation and relationships in that space. Now that the broader investment... View Details

Keywords: Change Management; Private Equity; Competitive Advantage; Agribusiness; Agriculture and Agribusiness Industry; France

February 2015 (Revised May 2015)
Supplement

Nokia's Bridge Program: Outcome and Results (B)

By: Sandra J. Sucher and Susan J. Winterberg

Nokia's leaders reflect on the Bridge program, lessons learned during its implementation, and the business benefits it brought to the company. Nokia's Bridge program resulted in 60% of employees knowing their next step the day they exited the firm. It also helped... View Details

Keywords: Layoffs; Plant Closure; Outplacement; Shared Value; Business or Company Management; Job Cuts and Outsourcing; Restructuring; Employee Relationship Management; Telecommunications Industry

June 2012 (Revised January 2013)
Case

Great Western Hospital: High-risk Pregnancy Care

By: Michael E. Porter, Emma Stanton and Samuel Takvorian

Great Western Hospital (GWH) is a community hospital in Wiltshire, South West England and one of England's largest maternity providers; responsible for delivering over 9,000 babies per year. The case discusses the efforts of Dr. Harini Narayan, consultant obstetrician... View Details

Keywords: Health Care; Health Care and Treatment; Medical Specialties; Service Delivery; Risk Management

April 2012 (Revised March 2014)
Case

Social Strategy at Nike

By: Mikolaj Jan Piskorski and Ryan Johnson

Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"... View Details

Keywords: Strategy; Advertising Campaigns; Social and Collaborative Networks; Online Advertising; Apparel and Accessories Industry; Sports Industry

July 2009 (Revised May 2010)
Case

The Millennium Challenge Corporation and Ghana

By: Alnoor Ebrahim and V. Kasturi Rangan

A U.S. government agency, the Millennium Challenge Corporation (MCC), provides aid to developing countries, focusing on poverty reduction through economic growth. It measures results through an economic rate of return based on increases in farmer incomes anticipated... View Details

Keywords: Developing Countries and Economies; Economic Growth; Investment Return; Measurement and Metrics; Welfare; Ghana; United States

13 Oct 2018
News

USA TODAY’s False Trump Op-Ed Raises Questions About Their Journalistic Integrity

2024
Book

The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

By: Steve Kaczynski and Scott Duke Kominers

We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details

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Program

Agribusiness Seminar

Adapt internal processes, cultures, and communication strategies to attract the next generation of innovators and leaders Expand your personal and professional network Extend your network by connecting and working with accomplished... View Details

Keywords: Agriculture; Agriculture

March 2011
Case

Calveta Dining Services, Inc.: A Recipe for Growth?

By: James L. Heskett and Patricia Girardi

Calveta Dining Services contracts with senior living facilities (SLFs) for the management of food service to residents. Created by Antonio Calveta and built on his passion for food and traditional family values, the firm had enjoyed three decades of strong growth when... View Details

Keywords: Corporate Vision; Employee Empowerment; Service Management; Family Businesses; Growth Strategy; Family Business; Expansion; Communication; Employee Relationship Management; Service Operations; Organizational Structure; Growth and Development Strategy; Service Industry; Food and Beverage Industry

May 2022 (Revised June 2024)
Case

LOOP: Driving Change in Auto Insurance Pricing

By: Elie Ofek and Alicia Dadlani

John Henry and Carey Anne Nadeau, co-founders and co-CEOs of LOOP, an insurtech startup based in Austin, Texas, were on a mission to modernize the archaic $250 billion automobile insurance market. They sought to create equitably priced insurance by eliminating pricing... View Details

Keywords: AI and Machine Learning; Technological Innovation; Equality and Inequality; Prejudice and Bias; Growth and Development Strategy; Customer Relationship Management; Price; Insurance Industry; Financial Services Industry

Co-Chair, Driving Digital Strategy

Sunil Gupta is the Edward W. Carter Professor of Business Administration and co-chair of the executive program on Driving... View Details

Keywords: communications; communications; communications; communications; communications; communications; communications; communications; communications

24 Jul 2006
Research & Ideas

How Kayak Users Built a New Industry

become a $100 million business. Baldwin and her fellow researchers wanted to better understand this path from user innovation to commercial product. What role do user communities play in this process? Are "user-manufacturers"... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

2013
Working Paper

Redrawing the Lines: Did Political Incumbents Influence Electoral Redistricting in the World's Largest Democracy?

By: Lakshmi Iyer and Maya Reddy

In 2008, the boundaries of national and state electoral constituencies in India were redrawn for the first time in three decades. We use detailed demographic and electoral data to construct measures of the extent of redistricting in a given constituency. We find the... View Details

Keywords: Political Elections; India

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May 2008
Case

Sensors Unlimited: Bringing InGaAs Technology to the Market

By: Willy C. Shih

Sensors Unlimited was a small start-up in short-wavelength infrared imaging. Its learning base came out of Bell Labs, RCA's Sarnoff Lab, and the Rockwell Science Center, and as it built its capabilities and ventured into new application areas, it discovered a “killer... View Details

Keywords: Applied Optics; Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Science-Based Business; Commercialization; Aerospace Industry; Technology Industry

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January 1994 (Revised August 1994)
Case

Ocean Spray Cranberries: Environmental Risk Management

By: Richard H.K. Vietor

Ocean Spray Cranberries, one of the nation's most successful agricultural cooperatives, faces some difficult environmental management problems associated with water usage and wetlands development. Because of federal and state wetlands laws, new bogs for expansion had... View Details

Keywords: Agribusiness; Innovation and Invention; Risk Management; Cooperative Ownership; Environmental Sustainability; Agriculture and Agribusiness Industry

February 1997 (Revised September 1998)
Case

American Management Systems, Inc.: The Knowledge Centers

By: Dorothy A. Leonard and Sylvia Sensiper

Senior management at AMS, a business and information technology consulting company, is growing at 28% annually and assimilating 1,800 new hires a year. AMS has recently instituted a new knowledge management strategy, a group of six knowledge centers (virtual... View Details

Keywords: Information Technology; Innovation and Management; Technological Innovation; Knowledge Management; Management Teams; Business Strategy; Consulting Industry; United States