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  • 01 Dec 2017
  • News

Global Perspectives

members across disciplines, noting the dynamic discussions that took place on topics ranging from supply chain management to social enterprises. Opportunities for faculty members to take a deep dive into the cultural, economic, political,... View Details
  • 01 Jun 2015
  • News

Alumni Take Action to Improve US Competitiveness

middle skills jobs,” Worrell says. “We focused our research on that gap and the failure in the talent supply chain that’s leading to that gap.” HBS alumnus Matt Sigelman (MBA 1999) also stepped up to help understand the talent gap. As CEO... View Details
Keywords: Erin Peterson; Walmart; Health, Social Assistance; Retail Trade
  • March 2015
  • Teaching Note

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
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  • October 2022
  • Supplement

The SAH Group: The Time is Right, Instructor Spreadsheet

By: Juan Alcacer and Alpana Thapar
In January 2021, Jalila Mezni, CEO of the SAH Group, was preparing to present the company’s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019, it expanded... View Details
Keywords: Growth Strategy; Entrepreneurship; Investment Decisions; Growth Management; Vertical Integration; Distribution; Competition; Strategy; Supply Chain; Presentations; Product Positioning; Market Entry and Exit; Consumer Products Industry; Pulp and Paper Industry; Health Industry; Tunisia
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  • 2020
  • Working Paper

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
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  • 21 Jan 2014
  • First Look

First Look: January 21

databases, search tools, and other programs-that would help the company reach scale. Purchase this case: http://hbr.org/product/claritas-genomics/an/814032-PDF-ENG Harvard Business School Case 514-018 Olam: Building a Sustainable Supply View Details
Keywords: Sean Silverthorne
  • 29 Oct 2008
  • Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out for a new brand of consumer in 2008: the middle-aged Simplifier.... View Details
Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation
  • 2003
  • Chapter

Designing Sustainability at BMW Group: The Designworks/USA Experience

By: Michael W. Toffel, Natalie Hill and Kellie McElhaney
This case study describes how an industrial design company developed a Sustainability Management System (SMS) standard, designed and implemented an SMS throughout its business, and then became the first company in the world to achieve third-party SMS certification. The... View Details
Keywords: Design; Governance Compliance; Management Practices and Processes; Standards; Environmental Sustainability; United States
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  • 04 May 2010
  • First Look

First Look: May 4

second-generation product, which facilitates real-time connectivity between primary care physicians and specialists? Should American Well pursue new markets in the U.S., such as hospitals, chains of clinics, and pharmacies, or even expand... View Details
Keywords: Martha Lagace
  • 18 Oct 2024
  • News

My Worst Job

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell host of Skydeck. When I was in high school, I worked as a dishwasher at a steakhouse chain in upstate New York. It was not glamorous work.... View Details
  • November 1991 (Revised December 1996)
  • Case

Pressco, Inc.--1985

By: William E. Fruhan Jr.
A capital budgeting problem is viewed from the context of a marketing representative attempting to make a sale of energy saving heavy industrial equipment. Tax law changes promise to have a significant impact on the customer's decision process. Teaching purpose: To... View Details
Keywords: Capital Budgeting; Machinery and Machining; Valuation; Taxation; Customer Value and Value Chain; Cost vs Benefits; Inflation and Deflation; Cost Management; Product Marketing; North and Central America
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  • February 2006
  • Case

Millions of Customers and the Search for a Business: the Challenge of IRC-Hispano

Like many online services, IRC-Hispano, the world's largest Spanish-language chat organization, has many customers but sees few revenues. As an association, its structure presents many limitations and hurdles to overcome involving investing in technology platform... View Details
Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Digital Platforms; Technology Adoption; Internet and the Web; Organizational Structure; Technological Innovation; Revenue; Web Services Industry; Technology Industry; Spain
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  • 07 Aug 2019
  • Research & Ideas

Big Infrastructure May Not Always Produce Big Benefits

Governments and policymakers often assume that infrastructure development is key to jumpstarting economic growth for citizens, an “If we build it they will come” chain reaction of new jobs, more efficient transportation, and safer... View Details
Keywords: by Martha Lagace; Construction
  • 22 Aug 2006
  • First Look

First Look: August 22, 2006

authors describe how organizational biases arise from the different incentives, agendas, and blind spots of the various functional areas of a business, and how they compromise forecast accuracy and disrupt the supply chain process. They... View Details
Keywords: Martha Lagace
  • 30 Oct 2005
  • Research & Ideas

Tuning Jobs to Fit Your Company

vital to strategy implementation (for example, at exclusive hotel chains) or when the organizational design is highly complex because of sophisticated technologies and a complex value chain (in aerospace or computers, for instance). In... View Details
Keywords: by Robert Simons
  • 01 Nov 1999
  • Lessons from the Classroom

What’s Next & So What? Leading in the 21st Century

Indeed, many of the leaders we've celebrated over the last decade or two made their organizations competitive by instituting fairly linear improvements, such as reengineering, supply chain management, enhanced customer responsiveness, and... View Details
Keywords: by Staff
  • 01 Dec 1996
  • News

An Entrepreneurial Journey

Steven B. Belkin (MBA '71) began his highly successful travel and financial services marketing enterprise, Trans National Group, a few years out of HBS. G. Peter Bidstrup (MBA '59) started to put together the Doubletree Hotel chain in the... View Details
  • 23 Jan 2020
  • Research & Ideas

Businesses Need a 'Catalyst' to Make CSR Practices Stick

Many companies follow a tried-and-true approach to pursuing corporate social responsibility practices. They set aside a certain amount per year to fund a CSR office, which then tries to help clean up the environment or improve the quality of life of people in the areas... View Details
Keywords: by Michael Blanding
  • 02 Mar 2017
  • What Do You Think?

Is China About to Overtake the US for World Trade Leadership?

currency, triggering a chain reaction that some believe contributed to the Great Recession of 2008. Here’s their thinking: Although the depressed value of the yuan increased the cost of raw materials imported by China, it produced a huge... View Details
Keywords: by James Heskett
  • 25 May 2016
  • Research & Ideas

How Consumers and Businesses are Reshaping Public Health

disaster that killed over 1,000 factory workers in Bangladesh in 2013 highlighted to Western consumers the challenging conditions faced by the workers who made their clothes. Consumer pressure on Western retailers worked its way back up the supply View Details
Keywords: by John A. Quelch; Health