Publications

October 2002 (Revised May 2021)
Case

Group Process in the Challenger Launch Decision (A)

By: Amy C. Edmondson and Laura Feldman

The night before the launch of the Challenger shuttle, officials from Morton Thiokol (Solid Rocket Booster manufacturer) and NASA participated in a teleconference to discuss whether to postpone the shuttle launch due to predicted low temperatures at Kennedy Space... View Details

Keywords: Process Analysis; Problems and Challenges; Groups and Teams; Engineering; Risk Management; Analysis; Decision Making; Aerospace Industry; United States

August 2014 (Revised May 2016)
Case

Husk Power

By: Joseph B. Lassiter III and Sid Misra

In late 2013, Husk Power Systems found itself falling further and further behind plan. The founding CEO had decided to resign. His co-founder is faced with the decision of quitting his corporate job in the US to head to India and help form a new management team. Husk... View Details

22 Jul 2014
First Look

First Look: July 22

use process mapping and time-driven activity-based costing to measure the costs of treating patients over a complete cycle of care for a specific medical condition. With valid outcome and cost information, managers and clinicians can... View Details

Keywords: Sean Silverthorne

22 Dec 2008
Research & Ideas

10 Reasons to Design a Better Corporate Culture

the answer lies in recognizing that strong, adaptive cultures can foster innovation, productivity, and a sense of ownership among employees and customers. They also outlast any individual charismatic leader. But how can you as a manager... View Details

Keywords: by James L. Heskett, W. Earl Sasser & Joe Wheeler

October 2022 (Revised February 2024)
Case

Masdar City: Aiming for Sustainable and Profitable Real Estate

By: Boris Vallee and Fares Khrais

Masdar City broke ground in 2008 and was conceived by the Abu Dhabi government to be an international beacon of innovation in sustainable energy and real estate. It was also to be a profitable investment for the government. At first glance, the two goals pulled in... View Details

04 Jan 2022
What Do You Think?

Firing McDonald’s Easterbrook: What Could the Board Have Done Differently?

a board member, I’ve unfortunately had to confront these issues. The McDonald’s board faced these issues in October 2019. The company’s CEO at the time, Steve Easterbrook, was found to have “engaged in a consensual relationship with an... View Details

Keywords: by James Heskett

05 Oct 2020
Book

Want to Be Happier? Make More Free Time

much can affect our relationships,” says Whillans, a Harvard Business School assistant professor. “I tried to put my professor face on but, really, I was devastated because my relationship was breaking up, and I realized: I wasn’t living... View Details

Keywords: by Dina Gerdeman

June 2007 (Revised January 2008)
Background Note

The U.S. Retirement Savings Market and the Pension Protection Act of 2006

By: Luis M. Viceira and Helen Tung

Provides an overview of the evolution of the private retirement savings market in the U.S. since 1990; the management and administration of defined-contribution (DC) plans; the existing evidence about the investment and savings decisions of participants in DC plans;... View Details

Keywords: Investment; Personal Finance; Saving; Government Legislation; Retirement; Business and Government Relations; Financial Services Industry; United States

April 1990 (Revised March 1992)
Case

Oakland A's: Baseball's Great Transformation

By: Leonard A. Schlesinger

The Oakland A's baseball team underwent a major turnaround during the 1980s, both on the field and in the business office. One of the most significant improvements came in the area of customer service. The A's management believed that if they took care of their fans,... View Details

Keywords: Transformation; Customer Focus and Relationships; Sports; Sports Industry; California

July 2005 (Revised April 2006)
Case

Carnival Cruise Lines

By: Lynda M. Applegate, Robert Kwortnik and Gabriele Piccoli

Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide... View Details

Keywords: Consumer Behavior; Demographics; Customer Relationship Management; Knowledge Use and Leverage; Performance Improvement; Business Strategy; Travel Industry; Tourism Industry

March 2011 (Revised June 2012)
Case

Office of Technology Transfer - Shanghai Institutes for Biological Sciences

By: Willy Shih, Sen Chai, Kamen Bliznashki and Courtney Hyland

Gordon Zong is trying to teach Chinese universities and research institutes how to do effective technology transfer and IP licensing, but he is trying to do it in an environment with weak property rights and an underdeveloped support infrastructure. As the managing... View Details

Keywords: Multinational Firms and Management; Patents; Knowledge Management; Law Enforcement; Business and Government Relations; Research and Development; Biotechnology Industry; Pharmaceutical Industry; China