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  • All HBS Web  (4,385)
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  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

that has lost its traction, especially among younger consumers,” says Vettese, who surveyed consumers and interviewed Hughes for the research project. “Now, people want to go online and get an at-your-fingertips experience. They want to... View Details
Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
  • August 2019
  • Case

The Allstate Corporation, 2019

By: John R. Wells and Benjamin Weinstock
In July 2019, Allstate, the United States’ number-three property and casualty (P/C) insurer, released its second-quarter earnings, which reported first-half revenues of $22.1 billion, up 11.4% year-over-year. Shareholders cheered the top-line growth, but P/C premiums... View Details
Keywords: Insurance Companies; Strategic Analysis; Strategic Change; Insurance; Strategy; Strategic Planning; Organizational Change and Adaptation; Competitive Strategy; Insurance Industry; North America
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Wells, John R., and Benjamin Weinstock. "The Allstate Corporation, 2019." Harvard Business School Case 720-366, August 2019.
  • Article

Effect of Different Financial Incentive Structures on Promoting Physical Activity Among Adults: A Randomized Clinical Trial

By: Chethan Bachireddy, Andrew Joung, Leslie K. John, Francesca Gino, Bradford Tuckfield, Luca Foschini and Katherine L. Milkman
Importance: Few adults engage in recommended levels of physical activity. Financial incentives can promote physical activity, but little is known about how their structure influences their effectiveness; for example, whether incentives are more effective if they are... View Details
Keywords: Physical Activity; Financial Incentives; Motivation and Incentives; Money
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Bachireddy, Chethan, Andrew Joung, Leslie K. John, Francesca Gino, Bradford Tuckfield, Luca Foschini, and Katherine L. Milkman. "Effect of Different Financial Incentive Structures on Promoting Physical Activity Among Adults: A Randomized Clinical Trial." JAMA Network Open 2, no. 8 (August 2019): 1–13.
  • 2009
  • Working Paper

Do Friends Influence Purchases in a Social Network?

By: Raghuram Iyengar, Sangman Han and Sunil Gupta

Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details

Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
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Iyengar, Raghuram, Sangman Han, and Sunil Gupta. "Do Friends Influence Purchases in a Social Network?" Harvard Business School Working Paper, No. 09-123, April 2009.
  • Web

Founders & Investors - Entrepreneurship

MBA 2005 Wilfred Oliver Segovia AVA Online Group MBA 2010 Candice Olson Fullbridge Program MBA 1983 David Otten JW Player MBA 2006 Lorena Pacheco Scott MommiesFirst MBA 2007 Sarah Paiji Snapette Inc. Steven P. Papa Endeca MBA 1999 Steven... View Details
  • Research Summary

Dissertation - Social Structure and Mechanisms of Collective Production:Evidence from Wikipedia

Andreea's dissertation research examines social networks in the setting of collective production,  defined as collective action oriented towards production of collective goods - goods available for consumption by all members of a group whenever they... View Details

  • 16 Feb 2024
  • Research & Ideas

As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

savviest of online applicants. “You look at an online job application, and it's incredibly user unfriendly,” Fuller says. “Companies invest tens of millions of dollars on user experience for customers, but... View Details
Keywords: by Rachel Layne; Information Technology; Technology
  • 14 Dec 2016
  • Working Paper Summaries

The State of Small Business Lending: Innovation and Technology and the Implications for Regulation

Keywords: by Karen Gordon Mills and Brayden McCarthy; Financial Services
  • Article

Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores

By: Ryan Raffaelli and Ryann Noe
This study reveals how incumbent actors leverage physical place as source of differentiation in response to the threat of digital commoditization. Through a longitudinal, qualitative analysis of the U.S. independent bookselling industry from 1995 to 2019, we outline... View Details
Keywords: Retail; Place Making; Bookstores; Industry Evolution; Digital; Commoditization; Organizational Change and Adaptation; Adaptation; Business Strategy; Digital Transformation; E-commerce; Distribution Channels; Civil Society or Community; Value Creation; Retail Industry
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Raffaelli, Ryan, and Ryann Noe. "Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores." Administrative Science Quarterly (in press). (Pre-published online May 3, 2025.)
  • 2017
  • Article

Refugees Misdirected: How Information, Misinformation and Rumors Shape Refugees’ Access to Fundamental Rights

By: Melissa Carlson, Laura Jakli and Katerina Linos
The global refugee regime represents one of the few generous commitments governments offer to outsiders. Indeed, few persons fleeing armed conflict actually claim international protection upon first arriving in Europe, even though the benefits of legal protection are... View Details
Keywords: Refugees; Knowledge Dissemination; Trust; Risk and Uncertainty; Rights; Europe
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Carlson, Melissa, Laura Jakli, and Katerina Linos. "Refugees Misdirected: How Information, Misinformation and Rumors Shape Refugees’ Access to Fundamental Rights." Virginia Journal of International Law 57, no. 3 (2017): 539–574.
  • February 2017
  • Teaching Note

The Tate's Digital Transformation

By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s... View Details
Keywords: Digital; Ecommerce; Experience; Customer Experience; Customer Relationship Management; Channel Management; Museums; Arts Marketing; Nonprofit; Marketing; Marketing Channels; Marketing Strategy; Customer Focus and Relationships; Digital Marketing; Digital Strategy; Social Media; E-commerce; Entertainment and Recreation Industry; Fine Arts Industry; England; United Kingdom; Europe
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Avery, Jill. "The Tate's Digital Transformation." Harvard Business School Teaching Note 517-098, February 2017.
  • 2016
  • Working Paper

Meet the Oligarchs: Business Legitimacy, State Capacity and Taxation

By: Rafael Di Tella, Juan Dubra and Alejandro Lagomarsino
We analyze the role of people’s beliefs about the rich in the determination of public policy in the context of a randomized online survey experiment. A question we study is the desirability of government-private sector meetings, a variable we argue is connected to... View Details
Keywords: Business Legitimacy; State Capacity; Meetings; Taxes; Top 1%; Regulation; Prejudice and Bias; Values and Beliefs; Taxation; Business and Government Relations
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Di Tella, Rafael, Juan Dubra, and Alejandro Lagomarsino. "Meet the Oligarchs: Business Legitimacy, State Capacity and Taxation." Harvard Business School Working Paper, No. 17-046, December 2016.
  • June 2013 (Revised March 2014)
  • Case

Inditex: 2012

By: John R. Wells and Galen Danskin
In the 11 years since its public offering, Inditex and its flagship brand, Zara, had expanded into 86 countries, achieved $21.6 billion in revenue, and become the largest specialty apparel retailer in the world. In marked contrast to the general malaise of the Bolsa de... View Details
Keywords: Fashion; Strategy; Strategic Planning; Competitive Strategy; Fashion Industry; Spain
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Wells, John R., and Galen Danskin. "Inditex: 2012." Harvard Business School Case 713-539, June 2013. (Revised March 2014.)
  • February 2000
  • Case

E2M Health Services

By: Richard M.J. Bohmer and Naomi Atkins
Outlines the growth of an innovative diabetes disease management organization from 1994-99. Having demonstrated the success of their model in managing diabetes populations in Texas and New York State, the CEO and president must decide the future strategy of the company... View Details
Keywords: Business Model; Customer Focus and Relationships; Decision Choices and Conditions; Financial Markets; Revenue; Innovation and Invention; Business or Company Management; Marketing Strategy; Internet; Health Industry
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Bohmer, Richard M.J., and Naomi Atkins. "E2M Health Services." Harvard Business School Case 600-077, February 2000.
  • 07 May 2021
  • News

A Best Buy CEO on What It Takes to Fix a Struggling Retailer

  • 14 Jun 2013
  • News

Auto-Repair Shops Tend to Overcharge Women, Except When They Don't

  • 02 Sep 2015
  • What Do You Think?

What's Wrong With Amazon’s Low-Retention HR Strategy?

low-retention HR strategy, its customers probably regard it as a highly successful application of that idea.  Advocates of a high-retention strategy may wonder why Amazon hasn’t learned something from online retailer Zappos, a... View Details
Keywords: by James Heskett; Web Services; Retail; Apparel & Accessories; Consumer Products; Fashion
  • 19 Oct 2016
  • HBS Seminar

Luís Cabral, NYU Stern School of Business

  • Web

Research Computing Services

individual members of the team using the email addresses on our team page . You can request software, HBSGrid accounts, storage, and other resources via these online forms . Sign up for our Newsletter Regular communications with updates,... View Details
  • 10 Dec 2013
  • First Look

First Look: December 10

and Incentives in Online Affiliate Marketing By: Edelman, Benjamin G., and Wesley Brandi Abstract—We consider alternative methods of supervising staff who have significant discretion and whose efforts are subject to both incomplete... View Details
Keywords: Sean Silverthorne
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