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  • September 1994
  • Case

BayFunds

By: Alvin J. Silk, Lisa Klein Pearo and Jamie Harper
In June, 1994, the Senior Vice President of BayBank's Investment Management Group is preparing a strategic plan for her organization's line of mutual funds. Sixteen months earlier, BayBank, Massachusetts's leading retail bank, had entered the mutual fund business by... View Details
Keywords: Banks and Banking; Marketing Strategy; Brands and Branding; Investment Funds; Product Marketing; Integration; Financial Services Industry
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  • July 2013 (Revised January 2014)
  • Case

Experience! The Finger Lakes: The Groupon Partnership Decision

By: Lynda M. Applegate, Chekitan S. Dev, Gabriele Piccoli and Arnold B. Peinado
In 2010, Experience! The Finger Lakes (ExperienceFLX), a tour operator offering guided tours and concierge services in the Finger Lakes region of New York State, was at a crossroads. The business was poised for growth, and its owners, Laura and Alan Falk, were... View Details
Keywords: Marketing Strategy; Social Marketing; United States
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    The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

    A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline... View Details
    • November 2020
    • Case

    Guild Education: Unlocking Opportunity for America's Workforce

    By: William A. Sahlman, Michael D. Smith, Nicole Tempest Keller and Alpana Thapar
    Founded in 2015, Guild Education is an education marketplace that connects employers and universities to provide employees with ‘education as a benefit.’ The Denver-based company is transforming traditional tuition assistance programs by facilitating direct payment by... View Details
    Keywords: Education; Digital Platforms; Information Technology; Employees; Social Enterprise; Education Industry; Technology Industry; Colorado
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    • 01 Feb 2022
    • Book

    Innovation Isn’t Just for Startups: How Big Companies Can Succeed

    What if more managers at big corporations channeled some of the same magic that helped Tesla CEO Elon Musk and Amazon founder Jeff Bezos lead their startups to great success? Large companies are actually fertile ground for innovation; they just need to know how to... View Details
    Keywords: by Lane Lambert
    • 07 Jun 2010
    • Research & Ideas

    Improving Brand Recognition in TV Ads

    Advertisers pay millions of dollars to air TV ads that, by some estimates, more than a third of viewers skip over with digital VCRs or by switching channels or tuning out altogether. New research by HBS professor Thales S. Teixeira offers... View Details
    Keywords: by Julia Hanna; Media & Broadcasting; Entertainment & Recreation
    • 2012
    • Article

    Wider dem sauren Mund. Beiersdorfs U.S.-Geschaeft mit der Zahnpastamarke Pebeco

    By: G. Jones and Christina Lubinski
    This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company Beiersdorf in 1903. The brand was an enormous international success, becoming for a time the largest toothpaste brand in the... View Details
    Keywords: Growth and Development; Market Entry and Exit; Problems and Challenges; Marketing Strategy; Markets; Change; Customers; Social Psychology; Science; Brands and Branding; Competitive Strategy; Consumer Products Industry; United States; Germany
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    • 2024
    • Working Paper

    Contributing to Growth? The Role of Open Source Software for Global Startups

    By: Nataliya Langburd Wright, Frank Nagle and Shane Greenstein
    How does participating in open source software (OSS) communities spur entrepreneurial growth? To address this question, we analyze novel data matching accounts from GitHub—the largest OSS hosting platform—to the universe of global software venture-backed firms... View Details
    Keywords: Applications and Software; Open Source Distribution; Entrepreneurship; Business Growth and Maturation; Human Capital; Valuation; Corporate Strategy
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    • October 1992 (Revised June 1994)
    • Case

    American Airlines, Inc.: Proposal for a Three-Class Transcon Service

    American Airlines, Inc., the largest airline in the United States, is considering a proposal to enhance its flagship New York JFK - Los Angeles transcontinental service from a two-class (first and coach) to a three-class (first, business, and coach) product. The... View Details
    Keywords: Organizational Change and Adaptation; Marketing Strategy; Air Transportation Industry; United States
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    • Web

    The Five Forces - Institute For Strategy And Competitiveness

    Five Forces Threat of Substitute Products or Services Bargaining Power of Suppliers Bargaining Power of Buyers Threat of New Entrants Rivalry Among Existing Competitors The Five Forces is a framework for understanding the competitive... View Details
    • December 2007 (Revised September 2009)
    • Case

    Wall Street's First Panic (A)

    By: David A. Moss and Cole Bolton
    In the early 1790s, a flood of newly issued public and private securities sparked an investment boom in the nascent United States. In New York, the bustling commercial district along Wall Street emerged as the center of the city's securities trade. One of the many... View Details
    Keywords: History; Financial Instruments; Auctions; Financial Crisis; Business and Government Relations; Financial Services Industry
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    • 10 Apr 2012
    • First Look

    First Look: April 10

    leads an apple industry association that hopes to develop a market for New England apple slices to improve demand for apple products. Apples grown for slicing have characteristics that differ from most... View Details
    Keywords: Carmen Nobel
    • 20 Dec 2010
    • Research & Ideas

    Panama Canal: Troubled History, Astounding Turnaround

    A favorite topic of historians and palindrome fans alike, the Panama Canal has perpetually changed the international trade business. In their new book, The Big Ditch: How America Took, Built, Ran, and Ultimately Gave Away the Panama Canal... View Details
    Keywords: by Sarah Jane Gilbert; Transportation
    • 04 Jan 2013
    • News

    Branding Yoga: Good Business or Blasphemy?

    • 02 Sep 2015
    • Research & Ideas

    Explaining China's Crash

    After more than a decade of nearly can’t-miss growth, China’s stock market began a precipitous summer slide that has spooked investors worldwide. In July, the Shanghai composite index dropped 15 percent from June, prompting the People’s... View Details
    Keywords: by Christina Pazzanese; Financial Services
    • February–March 2013
    • Article

    The Mobile Banking and Payment Revolution

    By: Sunil Gupta
    Mobile technology is revolutionizing the global banking and payment industry. It offers new opportunities for banks to provide added convenience to their existing customers in developed countries and reach a large population of unbanked customers in emerging markets.... View Details
    Keywords: Emerging Markets; Cross-Cultural and Cross-Border Issues; Mobile and Wireless Technology; Banks and Banking; Banking Industry
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    • 25 Jun 2024
    • Research & Ideas

    How Transparency Sped Innovation in a $13 Billion Wireless Sector

    colleagues had the unique opportunity to study the evolution of an entirely new industry—the wireless router sector—from its inception in the late 1990s to its maturation into a $12.5 billion worldwide View Details
    Keywords: by Jay Fitzgerald; Technology
    • April 2021
    • Case

    The Clean Network and the Future of Global Technology Competition

    By: Meg Rithmire and Courtney Han
    In May 2019, amidst of an ever-worsening trade war between the U.S. and China, President Donald Trump added Chinese telecom giant Huawei to the Department of Commerce’s “entity list,” essentially forbidding American firms from doing business with the company. Huawei,... View Details
    Keywords: 5G; Telecommunications; Information Technology; Internet and the Web; Mobile and Wireless Technology; Trade; Competition; International Relations; Telecommunications Industry; China
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    • 04 Dec 2007
    • Working Paper Summaries

    Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations

    Keywords: by Feng Zhu & Marco Iansiti; Entertainment & Recreation
    • February 2024
    • Case

    FIGS: Scrubbing the Status Quo

    By: Jeffrey F. Rayport and Nicole Tempest Keller
    In October 2023, FIGS had revolutionized the medical scrubs industry with its fashionable and functional designs, but the venture was at a critical juncture. The digitally native vertical brand (DNVB) had gone public in a successful IPO in 2021 and reached $500 million... View Details
    Keywords: Marketing Channels; Corporate Strategy; Business Growth and Maturation; Business Model; Decision Choices and Conditions; Competitive Strategy; Expansion; Apparel and Accessories Industry; Fashion Industry; United States; California; Los Angeles; Europe; Canada
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