Marketing Communication - Publications - Faculty & Research

01 Aug 2016
Research & Ideas

Retail Execs Underplay Current Performance to Investors--but Why?

determine whether firms followed what they call the “timely disclosure hypothesis,” the idea that managers accurately release their private post-quarter information at announcement time. What they found instead was that managers were “leaning against the wind,” View Details

Keywords: by Dina Gerdeman; Financial Services

02 Jun 2014
Research & Ideas

Secrets to a Successful Social Media Strategy

acquisition for AmEx drops. This is, in fact, what American Express has found to be the case." Another example is Cisco Systems, which hosts online communication platforms for IT professionals whose companies use Cisco's computer... View Details

Keywords: by Carmen Nobel

01 Jun 2015
News

Higher Ground

started to report levee failures. “So we didn’t dodge the bullet,” an email said. And then communication stopped. Jim Atwood watched the aftermath of the levee failures on a battery-powered TV in a home he had built for himself on a... View Details

Keywords: Dan Morrell; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Health, Social Assistance

01 Dec 1999
News

The Message and the Media: Advertising's Brave New World

to expand their market power through vertical and horizontal integration," Silk explains. Within the media industry, a central fact is that its many actors, from venerable big-city dailies to the hottest Internet sites, are competing for... View Details

Keywords: Peter K. Jacobs

19 Dec 2024
News

The Musts of 2024

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. I love these end-of-the-year lists where you can get recommendations from smart people about things that are worth your time and money. It always sets me up really... View Details

Web

Amelia Angella Archives | Social Enterprise

Amelia Angella 21 Mar 2019 On the evening of February 28, 2019, 30 HBS alumni gathered at the home of Sarah Perry (MBA 1995)... New Paradigms in Nonprofit Fundraising and Marketing Amelia Angella 27 Apr 2017 On April 12, View Details

19 Aug 2013
News

Bees Make a Sweet Deal for African Farmers

world." Asked about Africa's future, Keshavjee says, "The greatest hope for the continent is the opportunity offered by the creation of regional economic groupings that will provide much larger markets than in the past. The East Africa... View Details

Keywords: Agriculture; Finance; Health, Social Assistance; Management

Web

IFC India 2025: From Gray to Green: A Glimpse of the Future of Green Hydrogen in India - Blog - Business & Environment

Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production... View Details

June 2018
Supplement

Valuing Snap After the IPO Quiet Period (C)

By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte

Analyzes Snap’s value and analyst recommendations following the events described in the (B) case. View Details

Citation

Purchase

12 Feb 2016
Op-Ed

The Real Jobs Tragedy in the US: We've Lost the Skills

domestic skills market is far more relevant to the future of American workers than potential job losses through expanded trade with other Pacific-rim nations. Signs of distress The long-term structural decline of American jobs began well... View Details

Keywords: by Joe Fuller and Matt Sigelman; Manufacturing; Electronics

Web

Emily Tekamp Archives | Social Enterprise

Curriculum Social Enterprise Student Club Social Entrepreneurship Summer Fellows Technology for Good Transformative Impact Tri-Sector Impact 1 Results Investing for Community and Capital Market Impact: SE... View Details

Profile

Tony He

look forward to engaging with issues in development and creating positive change. As emerging markets continue to grow, firms and governments are looking to understand how to operate more effectively in these environments and to create... View Details

Keywords: Nonprofit / Government

11 Jan 2000
Lessons from the Classroom

New Game, New Rules: Developing Managers for a Competitive World

changes simultaneously. The globalization of markets and competition, the rapid maturation of the information age, the expansion of the service-based economy, the impact of deregulation and privatization, the explosion of the knowledge... View Details

Keywords: by Staff

26 Feb 2018
Research & Ideas

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

FangXiaNuo Airbnb is revolutionizing the lodging market by keeping hotel rates in check and making additional rooms available in the country's hottest travel spots during peak periods when hotel rooms often sell out and rates skyrocket, a... View Details

Keywords: by Dina Gerdeman; Travel

01 Aug 2002
News

HBS Alumni Association Board of Directors: President's Report

we worked on. The Alumni Communications Committee, under the able guidance of Paul Stewart (MBA '87), reached out to a sampling of alumni in order to better define existing market segments and their needs.... View Details

01 Apr 1998
News

World Class Learning

MBA elective curriculum and teaches Coordination, Control, and the Management of Organizations. Salter believes that "all great courses at HBS communicate performance hypotheses - notions about what makes for good business practice - for... View Details

Keywords: Eileen K. McCluskey

16 May 2018
Research & Ideas

How Companies Managed Risk (and Even Benefitted) in World War Internment Camps

problems. Yet, they also enjoyed unexpected benefits, including plenty of networking and after-war opportunities for the tight community of German businesspeople in India. "The business implications of civil internment are uncharted... View Details

Keywords: by Julia Hanna; Manufacturing

01 Jan 2003
News

James E. Burke, MBA 1949

entire career." COMMUNITY OUTREACH Chairman Emeritus, Partnership for a Drug-Free America James E. and Diane W. Burke Foundation, Inc. ADVICE TO CURRENT STUDENTS "Figure out what your gifts are, take intelligent risks, and do not be... View Details

Profile

Avi Kremer

could convince them that ALS is a good investment, market forces will do more than all the ALS foundations worldwide can do.” In 2011 and 2012, Prize4Life awarded million-dollar prizes for tests that measure the disease’s progression... View Details

Keywords: Health Care; Entrepreneurship

01 Jun 2013
News

Can Business Smarts Save the Charter School Revolution?

Colorado-based Charter School Growth Fund (CSGF), comes in. Since 2005, the nonprofit Growth Fund has provided necessary capital to 34 charter management organizations (CMOs) that run networks of charters serving 125,000 students in 330 schools in underserved View Details

Keywords: David McKay Wilson; charter schools; Elementary and Secondary Schools; Educational Services

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