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Show Results For
- All HBS Web
(3,058)
- People (7)
- News (903)
- Research (1,669)
- Events (10)
- Multimedia (16)
- Faculty Publications (840)
- 03 Nov 2014
- Research & Ideas
Brand Lessons From the Nobel Prize
It draws from previous work by Urde (an associate professor at the Lund University School of Economics and Management in Lund, Sweden), John Balmer (a marketing professor at Brunel University in London) and Greyser. In 2007, the three... View Details
Keywords: by Carmen Nobel
- Web
Alumni in Climate Networking Series: Miami - Blog - Business & Environment
Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production... View Details
- 01 Dec 2008
- News
No Easy Fix for the Financial Crisis
Street, raising the specter of a credit market collapse that would cripple the economy. “It is an anxious time. It is probably even a dangerous time. It is a historic time. And it is a time that we’re going to be teaching about in our... View Details
- 12 May 2015
- News
A Flash of Insight
to lose faith in the rationality of the market and closed his fund. Next-step options, such as a CFO or director of corporate development position, filled his head as he left the top-floor co-op of the Brooklyn Heights town house where he... View Details
- Portrait Project
Kathleen Schlaff
on the bright side as much as possible there just isn't enough time to worry about the little problems in life Start my own PR company or marketing company or non-profit literacy foundation I haven't quite narrowed it down yet, but trust... View Details
- 26 Apr 2004
- Research & Ideas
A Clear Eye for Innovation
well. Most successful enterprises are adept at refining their current offerings, but they falter when it comes to pioneering radically new products and services. Kodak and Boeing are just two of the more recent examples of once dominant companies that failed to adapt... View Details
- Web
Podcast - HBS Online
associate dean for HBS Online and Executive Education, joins host Chris Linnane to uncover how financial statements communicate the essentials of business and why accounting is a universal language connecting companies of all sizes. Nancy... View Details
- 01 Sep 2015
- First Look
First Look -- September 1, 2015
PUBLISHED PAPERS forthcoming Advances in Strategic Management Strategy Beyond Markets By: Figueiredo, John de, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, eds. Abstract—Since the early 1990s, strategy beyond View Details
Keywords: Sean Silverthorne
- 03 Jun 2008
- First Look
First Look: June 3, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=608081 Blogging at BzzAgent Harvard Business School Case 508-102 BzzAgent is a word-of-mouth marketing firm. The founder, Dave Balter, sees blogs as an important way to View Details
Keywords: Martha Lagace
- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
marketing campaign, especially since he had not yet fully communicated his new strategy for the company. He identified the areas in which he wanted to make strategic changes, emphasizing that all this was a... View Details
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
Conversational Firm: Rethinking Bureaucracy in the Age of Social Media by Catherine J. Turco (MBA 2003) (Columbia University Press) A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By... View Details
- 01 Mar 2013
- News
Making Change
Mehra (MBA 2009) Darren Brehm (MBA 2007) Sidhant Jena (MBA 2011) Esther Hsu Wang (MBA 2009) Elizabeth Scharpf (MBA 2007) Brian Elliot (MBA 2008) Friendfactor — SEF 2010 honoree Friendfactor is a social-action nonprofit that aims to educate and engage the straight View Details
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
cheaper than competitors. Network economies of scope are achieved when the community uses its shared infrastructure to produce and distribute new products and services, enter new markets or launch new... View Details
Keywords: by Lynda M. Applegate
- 01 Jun 2013
- News
Harvest Time
Morgan Stanley and after launching an adventure-tour start-up, Ransom cofounded Wildfire, a social media marketing company acquired last year by Google for a reported $350 million. Discussing her thoughts on leadership and the culture at... View Details
- 20 Oct 2021
- Blog Post
Mobilizing Private Sector Action For Racial Equity in Milwaukee: SE Summer Fellow Zach Komes (MBA 2022)
in diverse urban public schools, which forged my passion for racial equity. After graduating from college in Washington, DC, I was founding director of the DC Community Anchor Partnership (DCAP), a public-private network, in partnership... View Details
- 01 Jun 1997
- News
MBA Program:Rapid Innovation in '96
strengthen the whole class," says Senior Associate Dean and MBA Program Chair Steven C. Wheelwright. In addition, a team of MBA staff, faculty, and students has begun to expand the program's marketing outreach. The aim, says Wheelwright,... View Details
- 01 Sep 2010
- News
Fair Trade
far more on fragrances and skin care than Americans, who in turn spend far more on color cosmetics than Europeans. The Asia-Pacific region is a modest market for fragrance, accounting for only 6 percent of the world fragrance market, but... View Details
- 23 Apr 2024
- Blog Post
Alumni in Climate Networking Series: Chicago
Personally, I got to meet alumni working on electrifying our transportation system, setting up software platforms to help with ESG reporting, advising berry farmers, and an entrepreneur who created a marketing firm focused on key social... View Details
- 07 Dec 2015
- News
Nurturing a Healthy Food System for Producers and Consumers
staff nearly 6 million meals per year. Through a multi-year grant, the school has developed new relationships with local growers, processors, and distributors and funded educational and marketing efforts to create an engaged campus... View Details
- 01 Jan 2005
- News
Judith R. Haberkorn, 111th AMP, 1992
Retired President, Consumer Sales & Services, Verizon Communications Inc. Return to Alumni Achievement Awards main page EARLIER EDUCATION Briarcliff College, 1968 B.A., International Relations LIFELONG LESSON FROM HBS "Leadership matters.... View Details