Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (4,842) Arrow Down
Filter Results: (4,842) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (4,842)
    • People  (25)
    • News  (1,934)
    • Research  (2,145)
    • Events  (6)
    • Multimedia  (73)
  • Faculty Publications  (1,520)

Show Results For

  • All HBS Web  (4,842)
    • People  (25)
    • News  (1,934)
    • Research  (2,145)
    • Events  (6)
    • Multimedia  (73)
  • Faculty Publications  (1,520)
← Page 100 of 4,842 Results →
  • November 2003 (Revised April 2004)
  • Background Note

Why Consumers Don't Buy: The Psychology of New Product Adoption

By: John T. Gourville
Looks at the consumer psychology of new product adoption. Identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage and overcome... View Details
Keywords: Product Launch; Consumer Behavior; Social Psychology
Citation
Educators
Purchase
Related
Gourville, John T. "Why Consumers Don't Buy: The Psychology of New Product Adoption." Harvard Business School Background Note 504-056, November 2003. (Revised April 2004.)
  • 26 Sep 2011
  • HBS Case

HBS Cases: Lady Gaga

the pop star's manager, Troy Carter, who faced the daunting and sudden task of launching the performer's first major solo concert tour in 2009. Elberse developed the case based on extensive interviews with Carter and several other... View Details
Keywords: by Carmen Nobel; Entertainment & Recreation; Music
  • 16 Jun 2023
  • News

On the Move: Adam Laitsas (MBA 2016)

Laitsas will oversee PFL’s expansion plans and grow the sport of mixed martial arts (MMA) throughout the Middle East with the launch of PFL MENA in 2024. Laitsas was previously SVP of Marketing Strategy for Madison Square Garden Sports.... View Details
Keywords: marketing; career changes; mixed martial arts; sports; MENA; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • Blog

Is AI Coming for Your Job?

The launch of ChatGPT seems to have reignited doomsday fears about artificial intelligence (AI) replacing workers en masse. Are these fears prescient or overblown? A recent survey shows 62 percent of Americans think AI will majorly impact... View Details
  • Research Summary

Moving Beyond Direct-to-Consumer

By: Leonard A. Schlesinger

Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.

The... View Details

  • June 2021
  • Case

Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)

By: Linda A. Hill and Emily Tedards
In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization and digital connectivity, those who lived in far-remote villages or impoverished urban areas could not... View Details
Keywords: Agility; Ecosystem; Innovation Ecosystems; Innovation; Crowdsourcing; XPRIZE; Open Innovation; Partnership; Government; Collaboration; Co-creation; Purpose; Impact; Social Impact; Movement; Organizational Behavior; Organizational Ambidexterity; Ambidexterity; Culture; Culture Change; Global Teams; Experimentation; Space; Space Industry; Airline Industry; Start-up; Platform Business; Platform Strategy; Platform; Digital; Robotics; Robots; Avatar; Telepresence; Innovation Lab; Mobility; COVID-19; Intrapreneurship; Public-private Partnership; Innovation and Invention; Technological Innovation; Partners and Partnerships; Collaborative Innovation and Invention; Alignment; Leadership; Leading Change; Diversity; Organizational Culture; Change Management; Strategy; Entrepreneurship; Digital Platforms; Transportation Industry; Aerospace Industry; Japan
Citation
Educators
Purchase
Related
Hill, Linda A., and Emily Tedards. "Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)." Harvard Business School Case 421-085, June 2021.
  • September 2017 (Revised February 2018)
  • Case

Becton Dickinson: Global Health Strategy

By: Mark R. Kramer and Sarah Mehta
Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as... View Details
Keywords: Shared Value; Creating Shared Value; Odon Device; Medical Technology; Value Creation; Values and Beliefs; Philanthropy and Charitable Giving; Health; Health Care and Treatment; Health Testing and Trials; Emerging Markets; Social Issues; Competitive Strategy; Medical Devices and Supplies Industry; Africa; Asia; Middle East
Citation
Educators
Purchase
Related
Kramer, Mark R., and Sarah Mehta. "Becton Dickinson: Global Health Strategy." Harvard Business School Case 718-406, September 2017. (Revised February 2018.)
  • July 2015
  • Case

Uncharted Play (A)

By: Shikhar Ghosh and Ali Huberlie
The case recounts the process of launching an early stage venture, from idea conception through initial efforts to validate the concept, followed by product launch, and fund raising. It emphasizes the Customer Value Proposition of the business model, and asks – Who is... View Details
Keywords: Early Stage; Female Protagonist; Value Proposition; Team Building; Founders' Agreements; Start-up; Entrepreneurship; Business Model; Business Startups; Sports; United States; North America; Nigeria; Africa
Citation
Educators
Purchase
Related
Ghosh, Shikhar, and Ali Huberlie. "Uncharted Play (A)." Harvard Business School Case 816-018, July 2015.
  • September 2008 (Revised October 2008)
  • Supplement

Shareholder Activists at Friendly Ice Cream (A2)

By: V.G. Narayanan, Fabrizio Ferri and James Weber
The A1 and A2 versions of the “Shareholder Activists at Friendly Ice Cream (A)” split the original A case into two parts. The A1 case ends as activists Sardar Biglari and Phil Cooley prepare to meet with CEO Don Smith at Friendly's headquarters in September 2006. The... View Details
Keywords: Investment Activism; Business and Shareholder Relations; Governing and Advisory Boards; Conflict and Resolution; Lawsuits and Litigation; Business or Company Management; Food and Beverage Industry; United States
Citation
Purchase
Related
Narayanan, V.G., Fabrizio Ferri, and James Weber. "Shareholder Activists at Friendly Ice Cream (A2)." Harvard Business School Supplement 109-014, September 2008. (Revised October 2008.)
  • 20 Apr 2020
  • Blog Post

Introducing LivelyHood, A Volunteer Nonprofit Founded in Response to COVID-19

Justin Crist Lee (MBA 2021) is working to help launch LivelyHood, a COVID-19 volunteer response effort. LivelyHood is a platform that connects healthy, young volunteers with the elderly and immunocompromised in their local community for... View Details
  • Web

Finance Awards & Honors - Faculty & Research

Winner of the 2021 John L. Weinberg/IRRCI Research Paper Award Competition for “The ESG-Innovation Disconnect: Evidence from Green Patenting” with Umit Gurun and Quoc Nguyen. Lauren H. Cohen : Invited to give a keynote address at the View Details
  • 15 Jun 2009
  • Research & Ideas

GM: What Went Wrong and What’s Next

centers into more nimble operations that can sustain its renewed brands far into the 21st Century. Nancy F. Koehn, James E. Robison Professor Of Business Administration: General Motors was formed in 1908, the same year Henry Ford brought out the first Model T, a car... View Details
Keywords: by Staff; Auto
  • 26 May 2016
  • News

Mary Callahan Erdoes, MBA 1993

Morgan Global Investment Management, Portfolio Manager 2005 Named CEO, J.P. Morgan Private Bank 2005 Joins Board of Directors, U.S. Fund for UNICEF 2009 Named CEO, J.P. Morgan Asset Management 2013 Launches Women on the Move initiative at... View Details
Keywords: Susan Young; Monetary Authorities-Central Bank; Finance
  • 23 May 2018
  • News

Carla A. Harris, MBA 1987

talking about great things,” says Harris, who, two years later, enrolled at HBS as a first-year student. Harris thrived at HBS, and the experience launched her career at Morgan Stanley. She joined in 1987 and worked her way up, holding... View Details
Keywords: Susan Young
  • 15 Dec 2023
  • News

Like-Minded

Yumiko Murakami (MBA 1994), Miwa Seki (MBA 1993), and Kathy Matsui share the same month and year of birth, so the friends started an annual birthday get-together to reflect on the year ahead. Work was always a hot topic of discussion. Each woman had built a strong... View Details
  • 01 Mar 2024
  • News

On the Radar

cutting-edge technologies to also build the most advanced security capabilities for biology.” The coronavirus presented a “crucible moment,” he acknowledges. Concentric launched in 2020 with a COVID-19 testing service for schools and... View Details
Keywords: Janine White; Justice, Public Order, and Safety Activities; Government
  • Web

Judges - Alumni

that more than doubles the number of employees engaged with wellness. Originally from Brazil and now based in New York, Carvalho launched Wellhub while attending Harvard Business School. He previously held leadership roles at McKinsey &... View Details
  • Profile

Enrico Ferrari

technology, he spent nights and weekends learning how to code; soon, he started developing his own algorithms to scale and automate digital marketing campaigns, a skill he applied to successfully expand a classifieds business into fifteen new emerging countries in his... View Details
Keywords: Tech
  • 12 Sep 2023
  • Blog Post

Harvard Climate Entrepreneurs Circle: Taking Climate Solutions from Idea to Action, Faster

engaging materials on climate change. In 2022, they partnered with the State of New Jersey to launch a customized NJ hub to support their integration of climate change in various subjects. For this upcoming back-to-school, they will be... View Details
  • Web

Cluster Studies - Institute For Strategy And Competitiveness

foundational work on cluster mapping that Prof. Michael E. Porter has led at the Institute for Strategy and Competitiveness (ISC), Harvard Business School over the last two decades. He launched the U.S. Cluster Mapping Initiative in the... View Details
  • ←
  • 100
  • 101
  • …
  • 242
  • 243
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.