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Show Results For
- All HBS Web
(4,842)
- People (25)
- News (1,934)
- Research (2,145)
- Events (6)
- Multimedia (73)
- Faculty Publications (1,520)
- November 2003 (Revised April 2004)
- Background Note
Why Consumers Don't Buy: The Psychology of New Product Adoption
Looks at the consumer psychology of new product adoption. Identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage and overcome... View Details
Gourville, John T. "Why Consumers Don't Buy: The Psychology of New Product Adoption." Harvard Business School Background Note 504-056, November 2003. (Revised April 2004.)
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
the pop star's manager, Troy Carter, who faced the daunting and sudden task of launching the performer's first major solo concert tour in 2009. Elberse developed the case based on extensive interviews with Carter and several other... View Details
- 16 Jun 2023
- News
On the Move: Adam Laitsas (MBA 2016)
Laitsas will oversee PFL’s expansion plans and grow the sport of mixed martial arts (MMA) throughout the Middle East with the launch of PFL MENA in 2024. Laitsas was previously SVP of Marketing Strategy for Madison Square Garden Sports.... View Details
- Blog
Is AI Coming for Your Job?
The launch of ChatGPT seems to have reignited doomsday fears about artificial intelligence (AI) replacing workers en masse. Are these fears prescient or overblown? A recent survey shows 62 percent of Americans think AI will majorly impact... View Details
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- June 2021
- Case
Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)
By: Linda A. Hill and Emily Tedards
In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization and digital connectivity, those who lived in far-remote villages or impoverished urban areas could not... View Details
Keywords: Agility; Ecosystem; Innovation Ecosystems; Innovation; Crowdsourcing; XPRIZE; Open Innovation; Partnership; Government; Collaboration; Co-creation; Purpose; Impact; Social Impact; Movement; Organizational Behavior; Organizational Ambidexterity; Ambidexterity; Culture; Culture Change; Global Teams; Experimentation; Space; Space Industry; Airline Industry; Start-up; Platform Business; Platform Strategy; Platform; Digital; Robotics; Robots; Avatar; Telepresence; Innovation Lab; Mobility; COVID-19; Intrapreneurship; Public-private Partnership; Innovation and Invention; Technological Innovation; Partners and Partnerships; Collaborative Innovation and Invention; Alignment; Leadership; Leading Change; Diversity; Organizational Culture; Change Management; Strategy; Entrepreneurship; Digital Platforms; Transportation Industry; Aerospace Industry; Japan
Hill, Linda A., and Emily Tedards. "Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)." Harvard Business School Case 421-085, June 2021.
- September 2017 (Revised February 2018)
- Case
Becton Dickinson: Global Health Strategy
By: Mark R. Kramer and Sarah Mehta
Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as... View Details
Keywords: Shared Value; Creating Shared Value; Odon Device; Medical Technology; Value Creation; Values and Beliefs; Philanthropy and Charitable Giving; Health; Health Care and Treatment; Health Testing and Trials; Emerging Markets; Social Issues; Competitive Strategy; Medical Devices and Supplies Industry; Africa; Asia; Middle East
Kramer, Mark R., and Sarah Mehta. "Becton Dickinson: Global Health Strategy." Harvard Business School Case 718-406, September 2017. (Revised February 2018.)
- July 2015
- Case
Uncharted Play (A)
By: Shikhar Ghosh and Ali Huberlie
The case recounts the process of launching an early stage venture, from idea conception through initial efforts to validate the concept, followed by product launch, and fund raising. It emphasizes the Customer Value Proposition of the business model, and asks – Who is... View Details
Keywords: Early Stage; Female Protagonist; Value Proposition; Team Building; Founders' Agreements; Start-up; Entrepreneurship; Business Model; Business Startups; Sports; United States; North America; Nigeria; Africa
Ghosh, Shikhar, and Ali Huberlie. "Uncharted Play (A)." Harvard Business School Case 816-018, July 2015.
- September 2008 (Revised October 2008)
- Supplement
Shareholder Activists at Friendly Ice Cream (A2)
By: V.G. Narayanan, Fabrizio Ferri and James Weber
The A1 and A2 versions of the “Shareholder Activists at Friendly Ice Cream (A)” split the original A case into two parts. The A1 case ends as activists Sardar Biglari and Phil Cooley prepare to meet with CEO Don Smith at Friendly's headquarters in September 2006. The... View Details
Keywords: Investment Activism; Business and Shareholder Relations; Governing and Advisory Boards; Conflict and Resolution; Lawsuits and Litigation; Business or Company Management; Food and Beverage Industry; United States
Narayanan, V.G., Fabrizio Ferri, and James Weber. "Shareholder Activists at Friendly Ice Cream (A2)." Harvard Business School Supplement 109-014, September 2008. (Revised October 2008.)
- 20 Apr 2020
- Blog Post
Introducing LivelyHood, A Volunteer Nonprofit Founded in Response to COVID-19
Justin Crist Lee (MBA 2021) is working to help launch LivelyHood, a COVID-19 volunteer response effort. LivelyHood is a platform that connects healthy, young volunteers with the elderly and immunocompromised in their local community for... View Details
- Web
Finance Awards & Honors - Faculty & Research
Winner of the 2021 John L. Weinberg/IRRCI Research Paper Award Competition for “The ESG-Innovation Disconnect: Evidence from Green Patenting” with Umit Gurun and Quoc Nguyen. Lauren H. Cohen : Invited to give a keynote address at the View Details
- 15 Jun 2009
- Research & Ideas
GM: What Went Wrong and What’s Next
centers into more nimble operations that can sustain its renewed brands far into the 21st Century. Nancy F. Koehn, James E. Robison Professor Of Business Administration: General Motors was formed in 1908, the same year Henry Ford brought out the first Model T, a car... View Details
- 26 May 2016
- News
Mary Callahan Erdoes, MBA 1993
Morgan Global Investment Management, Portfolio Manager 2005 Named CEO, J.P. Morgan Private Bank 2005 Joins Board of Directors, U.S. Fund for UNICEF 2009 Named CEO, J.P. Morgan Asset Management 2013 Launches Women on the Move initiative at... View Details
- 23 May 2018
- News
Carla A. Harris, MBA 1987
talking about great things,” says Harris, who, two years later, enrolled at HBS as a first-year student. Harris thrived at HBS, and the experience launched her career at Morgan Stanley. She joined in 1987 and worked her way up, holding... View Details
Keywords: Susan Young
- 15 Dec 2023
- News
Like-Minded
Yumiko Murakami (MBA 1994), Miwa Seki (MBA 1993), and Kathy Matsui share the same month and year of birth, so the friends started an annual birthday get-together to reflect on the year ahead. Work was always a hot topic of discussion. Each woman had built a strong... View Details
- 01 Mar 2024
- News
On the Radar
cutting-edge technologies to also build the most advanced security capabilities for biology.” The coronavirus presented a “crucible moment,” he acknowledges. Concentric launched in 2020 with a COVID-19 testing service for schools and... View Details
- Web
Judges - Alumni
that more than doubles the number of employees engaged with wellness. Originally from Brazil and now based in New York, Carvalho launched Wellhub while attending Harvard Business School. He previously held leadership roles at McKinsey &... View Details
- Profile
Enrico Ferrari
technology, he spent nights and weekends learning how to code; soon, he started developing his own algorithms to scale and automate digital marketing campaigns, a skill he applied to successfully expand a classifieds business into fifteen new emerging countries in his... View Details
Keywords: Tech
- 12 Sep 2023
- Blog Post
Harvard Climate Entrepreneurs Circle: Taking Climate Solutions from Idea to Action, Faster
engaging materials on climate change. In 2022, they partnered with the State of New Jersey to launch a customized NJ hub to support their integration of climate change in various subjects. For this upcoming back-to-school, they will be... View Details
- Web
Cluster Studies - Institute For Strategy And Competitiveness
foundational work on cluster mapping that Prof. Michael E. Porter has led at the Institute for Strategy and Competitiveness (ISC), Harvard Business School over the last two decades. He launched the U.S. Cluster Mapping Initiative in the... View Details