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Show Results For
- All HBS Web
(4,793)
- People (25)
- News (1,918)
- Research (2,108)
- Events (6)
- Multimedia (70)
- Faculty Publications (1,487)
- 28 Sep 2020
- Research & Ideas
How Leaders Can Navigate Politicized Conversations and Inspire Collaboration
receptiveness, according to Gino: Actively acknowledge the other perspective. You can do this by saying things like: "I understand that...," or "You are saying ..." Acknowledging the opposing view doesn't mean that you agree with it—it simply means that you've been... View Details
Keywords: by Kristen Senz
- August 2023
- Case
Kariyer.net: Recruiting AI
By: Shunyuan Zhang, Fares Khrais and Namrata Arora
In 2017, Fatih Uysal (AMP 2021) became CEO of Kariyer.net. By then, the business was already the industry leading online job board in Turkey. However, faced with stalling growth, a turbulent macroenvironment, and growing competition from international players, Uysal... View Details
Keywords: Online Technology; Marketing; Websites; Artificial Intelligence; Innovation; Two-sided Platforms; Internet and the Web; Product Launch; Product Positioning; Job Search; Employment; Transformation; Volatility; Innovation and Invention; Disruptive Innovation; Management Practices and Processes; Business Growth and Maturation; Competitive Strategy; Business Startups; Talent and Talent Management; Cost vs Benefits; Macroeconomics; Corporate Entrepreneurship; Emerging Markets; Digital Platforms; Employment Industry; Information Technology Industry; Technology Industry; Middle East; Turkey
Zhang, Shunyuan, Fares Khrais, and Namrata Arora. "Kariyer.net: Recruiting AI." Harvard Business School Case 524-014, August 2023.
- 30 May 2023
- News
Finding PRIDE
students to connect via an untraceable off-campus phone number. Those founding members launched what would become a decades-long tradition—a community within the community. The group’s name, originally borrowed from a similar group at... View Details
- Web
Courses by Faculty Unit - Course Catalog
Valley; Disrupting Silicon Valley with AI Mark Roberge January 2025 J 3.0 Launching Tech Ventures Christina Wallace Fall 2024 Q1Q2 3.0 Jeffrey Bussgang Spring 2025 Q3Q4 3.0 Law, Management and Entrepreneurship (also listed under General... View Details
- Blog
Leading Successful Digital Transformation
of the business. Setting up a new independent unit is like launching a speedboat from a larger vessel-the speedboat may take off but it does not move the large ship. How to lead successful transformation: What's the best way to approach... View Details
- 24 May 2017
- News
David G. Bradley, MBA 1977
year is 2017, providing evidence that while Bradley’s manner may be from a bygone age, he’s firmly planted in the 21st century. When Bradley was just 26, he founded a legislative and regulatory research business. “I’d done nothing but study at that point,” says... View Details
Keywords: Susan Young
- September 2011 (Revised December 2012)
- Case
Pepsi-Lipton Brisk
By: Thales S. Teixeira and Alison Caverly
This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads... View Details
Keywords: Marketing Channels; Marketing Communications; Advertising Campaigns; Decision Making; Media; Product Launch; Resource Allocation; Performance Effectiveness; Budgets and Budgeting; Food and Beverage Industry
Teixeira, Thales S., and Alison Caverly. "Pepsi-Lipton Brisk." Harvard Business School Case 512-011, September 2011. (Revised December 2012.)
- Web
Frequently Asked Questions | HBS Online
Strategy Creating Brand Value Design Thinking and Innovation Digital Marketing Strategy Disruptive Strategy Dynamic Teaming Economics for Managers Entrepreneurship Essentials Entrepreneurial Marketing Financial Accounting Sample Business Lessons Global Business Harvard... View Details
- January 2014 (Revised June 2014)
- Case
23andMe: Genetic Testing for Consumers (A)
By: John A. Quelch and Margaret L. Rodriguez
On November 22, 2013, the direct-to-consumer genetic testing provider, 23andMe, received a letter from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the product was... View Details
Keywords: Public Health; Genome Testing; Health Care; Ancestry; 23andMe; Marketing; Product Launch; Health; Health Care and Treatment; Health Testing and Trials; Genetics; Strategy; Health Industry; United States
Quelch, John A., and Margaret L. Rodriguez. "23andMe: Genetic Testing for Consumers (A)." Harvard Business School Case 514-086, January 2014. (Revised June 2014.)
- 25 May 2021
- Research & Ideas
White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap?
Indeed, Zhang’s research found that prior to launching the algorithm in 2015, Airbnb’s white hosts made $12.16 more per day than Black hosts, according to the study, Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in... View Details
- 14 Sep 2018
- Blog Post
10 Things I Learned During My First Month in the MS/MBA: Engineering Sciences Program
After receiving my degree in Mechanical Engineering at Boston University, I lived in Austin, Texas for 2 years while working at Amazon. I held a role as an engineering project manager launching new transportation warehouses. As an... View Details
- 21 Aug 2017
- Lessons from the Classroom
Companies Love Big Data But Lack the Strategy To Use It Effectively
analyzing that data and designing strategy around it. That’s one reason eight HBS professors pooled resources in June to launch the Competing on Business Analytics and Big Data Executive Education program. “It was unprecedented to engage... View Details
Keywords: by Dina Gerdeman
- December 2017
- Case
International Institute of Tropical Agriculture
By: Jose B. Alvarez and Sarah Mehta
It is July 2017, and Dr. Nteranya Sanginga, the director general of the Nigeria-based International Institute of Tropical Agriculture (IITA), is making progress toward two of his primary strategic objectives for the nonprofit research Institute: 1) to scale the impact... View Details
Keywords: Scaling Technologies; Youth Unemployment; Innovation In Nonprofits; Agribusiness; Plant-Based Agribusiness; Cash Flow; Labor; Employment; Commercialization; Problems and Challenges; Agriculture and Agribusiness Industry; Africa; Nigeria
Alvarez, Jose B., and Sarah Mehta. "International Institute of Tropical Agriculture." Harvard Business School Case 518-034, December 2017.
- September 2012 (Revised December 2012)
- Case
Addleshaw Goddard LLP (Abridged)
By: Robert G. Eccles, Amy C. Edmondson and James Weber
Addleshaw-Goddard (AG), the 15th largest law firm in the UK, is seeking ways to serve larger clients on more important legal matters. Part of this strategy involves its "Client Development Centre (CDC)," an innovative idea and set of services launched by Dr. Jim Hever... View Details
Keywords: Price; Innovation and Invention; Service Operations; Partners and Partnerships; Competitive Advantage; Diversification; Legal Services Industry; United Kingdom
Eccles, Robert G., Amy C. Edmondson, and James Weber. "Addleshaw Goddard LLP (Abridged)." Harvard Business School Case 413-064, September 2012. (Revised December 2012.)
- Web
William R. Kerr | About
faculty chair of the Launching New Ventures program. Bill served as Unit Head of the Entrepreneurial Management unit from 2020-2023. Bill is a recipient of the Ewing Marion Kauffman Foundation’s Prize Medal for Distinguished Research in... View Details
- 01 Jun 2024
- News
Firm Foundation
Courtesy Tracy Britt Cool Courtesy Tracy Britt Cool Tracy Britt Cool (MBA 2009) has been playing the long game as long as she can remember. The former Berkshire Hathaway executive grew up in a family business: Her father was a third-generation farmer in Manhattan,... View Details
- Web
Matthew C. Weinzierl | About
principles underlying policy choices. Recently, he has launched a set of research projects focused on the commercialization of the space sector and its economic implications, viewable at www.economicsofspace.com . He has served on the... View Details
- 12 Dec 2011
- HBS Case
HBS Cases: Clocky, the Runaway Alarm Clock
communications issues? (Nanda, who was able to launch the product with seed money from family members, retained full design control but subcontracted production to an Asian firm.) More pointedly, the cases address the reasons for Clocky's... View Details
- 01 Aug 1998
- News
High Honors
business. An eight-year veteran with the prominent New York venture capital firm of J.H. Whitney & Company, he launched his own shop backed by $8 million from the Bass brothers. Seven Honeywell engineers in Boston had come up with a... View Details
- Research Summary
Overview
By: Andy Wu
How can technology entrepreneurs build competitive advantage from the ground up? Professor Andy Wu conducts scholarly research and develops course materials that document how technology entrepreneurs can (1) organize for innovation to create new market opportunities... View Details
Keywords: Strategy; Entrepreneurship; Venture Capital; Growth Management; Organizational Design; Organizational Structure; Technology Platform; Technological Innovation; Information Technology Industry; Retail Industry; Pharmaceutical Industry; Video Game Industry; Media and Broadcasting Industry; United States; China; Southeast Asia; South Asia