Publications

December 1996 (Revised July 1997)
Case

Parker's Biscuits, Inc.: Venturing into China

Carol Wittenberg's first major task as president of the Asia/Pacific business for Parker's Biscuits is to set up a joint venture to manufacture biscuits in China. The team that Wittenberg has put together to find a joint venture partner has narrowed the choice down to... View Details

Keywords: Joint Ventures; Decision Choices and Conditions; Food and Beverage Industry; Food and Beverage Industry; China

March 1999 (Revised August 1999)
Case

Coop, The: Market Research

By: Ruth Bolton and Youngme E. Moon

Daryl Buckmeister, CEO of The Chicken Coop, must decide whether to invest in market research, how much money to spend, and which programs to fund. His two vice presidents (of quality and marketing) have presented very different proposals. View Details

Keywords: Marketing; Cost; Research; Markets; Quality; Decisions; Management Teams; Food and Beverage Industry; Food and Beverage Industry

September 1990 (Revised November 1990)
Case

DNAP: Looking to the Nineties

By: Ray A. Goldberg

Keywords: Marketing; Product Positioning; Food and Beverage Industry; Food and Beverage Industry

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February 1982 (Revised June 1985)
Case

U.S. Retail Coffee Market (B)

Describes the corporate portfolio of General Foods, Procter & Gamble, and Nestle, thereby placing in context their coffee activities in the United States. The objective of this case is to allow students to evaluate each competitor's commitment to the U.S. retail coffee... View Details

Keywords: Competition; Markets; Food and Beverage Industry; Food and Beverage Industry; United States

May 1978 (Revised June 1978)
Case

Campbell Warehouse Supermarkets

By: Walter J. Salmon

Keywords: Food and Beverage Industry; Food and Beverage Industry

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October 1997 (Revised May 1998)
Case

Asda (A1)

By: Michael Beer and James Weber

Supplements the (A) case. View Details

Keywords: Restructuring; Insolvency and Bankruptcy; Crisis Management; Management Teams; Business Strategy; Food and Beverage Industry; Food and Beverage Industry; United Kingdom

2010
Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor

We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details

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November 2020
Teaching Note

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli

Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details

12 Jan 2016
First Look

January 12, 2016

existing, entrenched systems and processes of the larger enterprise. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/816048-PDF-ENG Harvard Business School Case 816-042 Clover Food Lab: Building Out the Team No abstract... View Details

Keywords: Carmen Nobel

30 Jun 2015
First Look

First Look: June 30, 2015

working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49300 Cases & Course Materials Harvard Business School Case 515-095 Evans Food In April 2014, Hector Guerra (GMP 16) was discussing his company's dilemma with his living... View Details

Keywords: Carmen Nobel

19 Sep 2017
First Look

First Look at New Research and Ideas, September 19

illustrate the process and power of market design through three examples: the design of medical residency matching programs, a scrip system to allocate food donations to food banks, and the recent “Incentive... View Details

Keywords: Sean Silverthorne

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

offered in the lounges—showers, spa, Internet connection, appetizing free food and drinks, along with the opportunity to rest during a layover—is exceptional value to members. There is even a higher class of lounge facilities for an even... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

04 Sep 2018
First Look

New Research and Ideas, September 4, 2018

have been affected. Just a handful of these children were born in the U.S., where safety concerns were raised by Dr. Frances Oldham Kelsey, the medical officer handling the thalidomide application at the U.S. Food and Drug Administration.... View Details

Keywords: Dina Gerdeman

14 Nov 2007
First Look

First Look: November 14, 2007

Supplements the case "Nestle's Milk District Model: Economic Development for a Value-Added Food Chain and Improved Nutrition." Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=907402 A... View Details

Keywords: Martha Lagace

December 2018 (Revised June 2019)
Case

Wolfgang Puck: Setting the Table for the Future

By: Boris Groysberg and Matthew G. Preble

Chef Wolfgang Puck oversees a disparate business empire that includes fine dining restaurants, a catering business, and various licensed products that run from cookware, to soup, to fast-casual restaurants. His businesses activities are divided among three separate... View Details

Keywords: Brands and Branding; Growth and Development; Management Systems; Business Processes; Leadership; Transition; Food and Beverage Industry; Food and Beverage Industry

February 2012 (Revised November 2012)
Case

Bain Capital: Outback Steakhouse

By: Paul Gompers, Kristin Mugford and J. Daniel Kim

Bain Capital had purchased Outback Steakhouse in 2007 and despite the myriad initiatives to improve operations, the financial collapse in 2008 threatened the company's ability to meet its loan covenants. Outback's performance steadily declined throughout the year. How... View Details

Keywords: Private Equity; Acquisition; Mergers and Acquisitions; Performance Expectations; Borrowing and Debt; Food and Beverage Industry; Food and Beverage Industry

January 2000
Case

The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case

By: Jill Avery and Gerald Zaltman

An in-depth study of consumers' thoughts and feelings about a branded candy bar. View Details

Keywords: Brand Management; Brand Equity; Brand Communication; Brand ＆ Product Management; Brand Building; Brand Positioning; Brand Storytelling; Brand Strategy; Brand Value; Branding; Marketing; Advertising; Customer Satisfaction; Brands and Branding; Consumer Behavior; Food and Beverage Industry; Food and Beverage Industry

24 Jul 2007
First Look

First Look: July 24, 2007

expansion for future generations. A rewritten version of an earlier case. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=605047 Nestle's Milk District Model: Economic Development for a Value-Added Food... View Details

Keywords: Martha Lagace

February 22, 2023
Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins

Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details