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Show Results For
- All HBS Web
(356)
- People (2)
- News (113)
- Research (174)
- Events (4)
- Multimedia (2)
- Faculty Publications (73)
- 02 Nov 2021
- Research & Ideas
Why COVID-19 Probably Killed More People Than We Realize
what we were seeing,” says Ethan Rouen, an assistant professor in the Accounting and Management Unit at Harvard Business School, who conducted the study with HBS Professor George Serafeim and HBS doctoral candidate Botir Kobilov. “This was something that was being... View Details
Keywords: by Michael Blanding
- Web
Industry Information - Alumni
verifies print and digital circulation, mobile apps, website analytics, social media, technology platforms and audience information for newspapers, magazines and digital media companies in the US and Canada.... View Details
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
not be any sort of attack on this very fundamental right. On the other hand social media platforms still have an obligation to the public that they serve YouTube needs to redouble its efforts and be totally relentless in its quest to... View Details
- 09 Jun 2024
- Blog Post
The EC Formula: MBA Class of 2024 Looks Back
community in your field as soon as you can. Clubs are a great way to do this, but even informal coffee chats I had with classmates led to deep connections in my field later on. Although I only took one formal course in my field, I was still able to build a robust... View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
absolutely tell a great story in a short amount of time. Kenny: When you augment it with social media, you can probably delve deeper into that story. What brands that have done well on the View Details
- Web
Power and Influence for Positive Impact | HBS Online
completes an interactive question by dragging and dropping choices into two different categories Get social by collaborating with a global community of peers before, during, and after your course. Learners who successfully complete an HBS... View Details
- 22 Feb 2024
- News
GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit
Clubs News Clubs News Crossroads Forum Explores Future of Gulf Region More than 1,300 public and private leaders convened in Riyadh, Saudi Arabia on January 30 and 31 for the Crossroads GCC Future Impact Forum, co-hosted by the HBS Club of the Gulf Cooperation Council... View Details
Keywords: Margie Kelley
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
keep important indices, such as unemployment rates, up to date. “Machines can scrape at high frequency to collect publicly available information about consumers, firms, jobs, social media, etc., which can be... View Details
Keywords: by Kristen Senz
- Web
Harvard Business School
strategy, brand positioning, new product development, advertising, digital marketing, social media, product education, and customer insights. Adkins-Green joined Mary Kay in 2009 and was named chief... View Details
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
Negative Impressions By: Hofstetter, Reto, Roland Rueppell, and Leslie John Abstract—With the advent of social media, the impressions people make on others are based increasingly on their digital... View Details
Keywords: Sean Silverthorne
- Web
2024 Reunion Presentations - Alumni
93% of teens are active on social media, and 99% own smartphones. This pervasive usage complicates the task of regulating screen time. Adolescents often experience FOMO (Fear of Missing Out) and FOBLO (Fear... View Details
- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
I have immersed myself into social media, thanks to an amazing team I'm working with in Raleigh, NC, that is led by Zach Clayton (HBS MBA 2009). I'm learning how to actively use Twitter as well as Facebook... View Details
Keywords: by Martha Lagace
- 01 Mar 2023
- News
What’s in a Name
want to let go of? How do we hang on to the paradox? At first they saw some pushback on social media, but Birch and his leadership came to the conclusion that the folks who objected to what they saw as woke... View Details
- Fast Answer
Music & Activism: Market Research Resources
I find information on trends on social media, digital music and the web? eMarketer
Market data, statistics, and analysis on the Internet, e-business, online marketing,View Details
Market data, statistics, and analysis on the Internet, e-business, online marketing,
- 01 Dec 2019
- News
Turning Point: Living History
Mallika Ahluwalia (MBA/MPA 2011) (illustration by Gisela Goppel) Mallika Ahluwalia (MBA/MPA-ID 2011) (illustration by Gisela Goppel) I’d never thought of myself as someone who would work in a museum. I’ve always been a very mission-motivated person; for most of my... View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details
- 24 Apr 2014
- News
An investment of time to advance education
investment in Facebook when it was still a start-up. He is also founder and CEO of Breyer Capital, a global equity investor focused on catalyzing high-impact social and for-profit entrepreneurs in the media,... View Details
- 01 Sep 2010
- News
Dare to be Different
nonfiction, lots of different genres — which means that I always have lots of strange stuff in my brain. You reflect on the Web as a marketing channel, including the interesting observation that in the broadcast media, people are used to... View Details