Publications

January 2004 (Revised October 2006)
Case

Electronic Arts in Online Gaming

By: Thomas R. Eisenmann and Justin Wong

Electronic Arts (EA), the world's largest independent video-game publisher, must decide whether to support Microsoft's initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However,... View Details

Keywords: Corporate Strategy; Digital Platforms; Network Effects; Policy; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Segmentation; Sales; Entertainment and Recreation Industry; Electronics Industry

Web

Online Finance & Accounting Courses | HBS Online

Exchange ideas with your classmates, broaden your perspective, and challenge your worldview. Social Join a global community of business professionals. Learn from and network with peers before, during, and... View Details

2008
Working Paper

I Am Not on the Market, I Am Here with Friends: Using On-Line Social Networks to Find a Job or a Spouse

By: Mikolaj Jan Piskorski

Sociologists have extensively documented that networks influence market exchange through improved matching and vouching. In this paper, I propose that networks can also blunt the signal of market participation, as actors who are on the market surrounded by their... View Details

Keywords: Job Search; Knowledge Use and Leverage; Market Participation; Market Transactions; Social and Collaborative Networks; Online Technology

17 Jan 2012
Working Paper Summaries

Expectations, Network Effects and Platform Pricing

Keywords: by Andrei Hagiu & Hanna Hałaburda; Entertainment & Recreation

August 2022 (Revised February 2023)
Case

Braintrust: The Blockchain-Powered Talent Network

By: Christopher Stanton, Joseph B. Fuller and George Gonzalez

A San Francisco startup seeks to disrupt the freelancing industry through its user-owned talent network powered by the cryptocurrency, BTRST. View Details

Keywords: Freelancers; Blockchain; Cryptocurrency; Social and Collaborative Networks; Talent and Talent Management; Consulting Industry; Technology Industry; United States

10 Feb 2009
Conference Presentation

Who Really Is Your Friend? Pursuing Happiness in Your Perception of Social Networks

By: Lalin Anik and Michael I. Norton

February 2021
Case

Threadless: The Renewal of an Online Community

By: Shane Greenstein, Karim Lakhani and Christian Godwin

Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its... View Details

Web

Online Creating Brand Value Course | HBS Online

dragging and dropping choices into two different categories Get social by collaborating and networking with a global community of peers before, during, and after the course. Learners who successfully... View Details

March 2010 (Revised October 2011)
Background Note

Social Media

By: Sunil Gupta, Kristen Amalie Bozzone Armstrong and Zachary Scott Clayton

This note describes the rapidly changing environment of social media and how managers can leverage it. View Details

Keywords: Framework; Knowledge Use and Leverage; Situation or Environment; Social and Collaborative Networks

Web

Online Entrepreneurial Marketing Course | HBS Online

achieve product-market fit and scale. Stay active by engaging in a new activity every three to five minutes. Description of silent animated video above: Learner completes an interactive question by dragging and dropping choices into two different categories Get View Details

Web

Online Entrepreneurship & Innovation Courses | HBS Online

worldview. Social Join a global community of business professionals. Learn from and network with peers before, during, and after your course. Ask questions, collaborate, give feedback, and share experiences... View Details

Web

Online Business Courses for Organizations | HBS Online

Subjects Why Us Learning Model Programs Request Info Harvard Business School Online offers certificate and credential programs that help your employees master essential business concepts. Whether you represent a large multinational... View Details

Article

Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

By: Leslie K. John, Oliver Emrich, Sunil Gupta and Michael I. Norton

Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details

Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media

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Online Digital Marketing Strategy Course | HBS Online

develop data-driven strategies. Stay active by engaging in a new activity every three to five minutes. Description of silent animated video above: Learner completes an interactive question by dragging and dropping choices into two different categories Get View Details

August 2012 (Revised October 2015)
Case

LinkedIn Corporation, 2012

By: David Yoffie and Liz Kind

Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet... View Details

Keywords: Social Networking; Media; Technology; Strategy; Growth Management; Internet and the Web; Corporate Strategy; Social and Collaborative Networks; Brands and Branding; Social Media; Service Industry; Media and Broadcasting Industry; California