Publications

Web

Online Entrepreneurship & Innovation Courses | HBS Online

Essentials I am using some of the negotiation preparation techniques from the course in different aspects of my job. Overall, I feel more confident in situations that might have once felt intimidating. Sara Simon Pioger Business Owner, TILT Langues Negotiation Mastery... View Details

7:30 PM – 9:30 PM PST, 07 Mar 2017
HBS Alumni Events

HBS Los Angeles Young Alumni Networking Reception

HBS alumni MBA 2002-2016 are invited to an evening of socializing and networking in Los Angeles. View Details

13 Jul 2023
News

The Network Effect

didn’t realize that we had shared professional interests,” Model recalls, laughing. “It was just a social thing.” Only after graduation would they realize how well-matched their ambitions were: Model, who had a background in investment... View Details

Web

Online Finance & Accounting Courses | HBS Online

broaden your perspective, and challenge your worldview. Social Join a global community of business professionals. Learn from and network with peers before, during, and after your course. Ask questions,... View Details

August 2022 (Revised February 2023)
Case

Braintrust: The Blockchain-Powered Talent Network

By: Christopher Stanton, Joseph B. Fuller and George Gonzalez

A San Francisco startup seeks to disrupt the freelancing industry through its user-owned talent network powered by the cryptocurrency, BTRST. View Details

Keywords: Freelancers; Blockchain; Cryptocurrency; Social and Collaborative Networks; Talent and Talent Management; Consulting Industry; Technology Industry; United States

January 2014
Case

Social Strategy at Cisco Systems

By: Mikolaj Jan Piskorski, Daniel Malter and Aaron Smith

In April 2013, Jeanne Beliveau-Dunn, vice president and general manager for Learning@Cisco Systems, was planning the future of the Cisco Learning Network, an online platform hosted at Cisco.com. Since its launch in 2008, the Cisco Learning Network provided content to... View Details

Keywords: Networks; Digital Platforms; Internet and the Web; Competency and Skills; Learning; Web Services Industry

2021
Working Paper

The Value of Data and Its Impact on Competition

By: Marco Iansiti

Common regulatory perspective on the relationship between data, value, and competition in online platforms has increasingly centered on the volume of data accumulated by incumbent firms. This view posits the existence of "data network effects," where more data leads to... View Details

Keywords: Online Platforms; Data Network Effects; Analytics and Data Science; Value; Competition; Digital Platforms

SSRN

Read Now

August 2012 (Revised October 2015)
Case

LinkedIn Corporation, 2012

By: David Yoffie and Liz Kind

Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet... View Details

Keywords: Social Networking; Media; Technology; Strategy; Growth Management; Internet and the Web; Corporate Strategy; Social and Collaborative Networks; Brands and Branding; Social Media; Service Industry; Media and Broadcasting Industry; California

Web

Online Dynamic Teaming Course | HBS Online

different categories Get social by collaborating and networking with a global community of peers before, during, and after the course. Learners who successfully complete an HBS View Details

January 2004 (Revised October 2006)
Case

Electronic Arts in Online Gaming

By: Thomas R. Eisenmann and Justin Wong

Electronic Arts (EA), the world's largest independent video-game publisher, must decide whether to support Microsoft's initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However,... View Details

Keywords: Corporate Strategy; Digital Platforms; Network Effects; Policy; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Segmentation; Sales; Entertainment and Recreation Industry; Electronics Industry

24 Mar 2008
Research & Ideas

Reducing Risk with Online Advertising

How can online advertising fraud be detected and prevented? What should we look at, where should we look, and what methods and tools should we use? These questions are relevant to anyone who buys online... View Details

Keywords: by Martha Lagace; Video Game; Web Services

2008
Working Paper

I Am Not on the Market, I Am Here with Friends: Using On-Line Social Networks to Find a Job or a Spouse

By: Mikolaj Jan Piskorski

Sociologists have extensively documented that networks influence market exchange through improved matching and vouching. In this paper, I propose that networks can also blunt the signal of market participation, as actors who are on the market surrounded by their... View Details

Keywords: Job Search; Knowledge Use and Leverage; Market Participation; Market Transactions; Social and Collaborative Networks; Online Technology

February 2021
Case

Threadless: The Renewal of an Online Community

By: Shane Greenstein, Karim Lakhani and Christian Godwin

Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its... View Details

27 Apr 2020
News

Social Distancing Survey: 36 Million Americans’ #1 Way to Cope is Online Shopping

Web

Online Entrepreneurial Marketing Course | HBS Online

choices into two different categories Get social by collaborating and networking with a global community of peers before, during, and after the course. Learners who successfully complete an HBS View Details

01 Jun 2020
News

The Network Effect

participate in clinical trials. On March 29, Kapoor and his wife devised a solution: WorldWithoutCOVID.org, a nonprofit public health initiative that connects medical researchers with willing volunteers. A longtime student of network... View Details

Keywords: Susan Young; COVID-19; Health, Social Assistance; Health, Social Assistance

Web

Online Business Courses for Organizations | HBS Online

Subjects Why Us Learning Model Programs Request Info Harvard Business School Online offers certificate and credential programs that help your employees master essential business concepts. Whether you represent a large multinational... View Details

June 2009
Teaching Note

Online Restaurant Promotions

By: Benjamin Edelman

Teaching Note for [909034]. View Details

Keywords: Service Operations; Customer Satisfaction; Entertainment; Networks; Price; Corporate Strategy; Technology; Service Industry