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11 Jul 2019
Blog Post

Meet the MBA Class of 2020

Google, Facebook, Asian Institute of Management, Procter & Gamble HBS ACTIVITIES Digital Initiative Student Advisory Board Enrico Ferrari “REAL SUCCESS COMES FROM EMPOWERING OTHERS. I AM NO ONE ON MY OWN.” HOME REGION Carpi, Italy... View Details

September 2019 (Revised June 2020)
Case

Othellonia: Growing a Mobile Game

By: Eva Ascarza, Tomomichi Amano and Sunil Gupta

In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization. View Details

Keywords: Targeting; Retention/churn; Freemium; Monetization; Customer Relationship Management; Games, Gaming, and Gambling; Mobile and Wireless Technology; Growth and Development Strategy; Marketing; Customers; Marketing Strategy; Retention; Acquisition; Entertainment and Recreation Industry; Japan

September 2017
Case

Tencent

By: John R. Wells and Gabriel Ellsworth

Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking service provider with several of the... View Details

Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Units; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Profit; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Emerging Markets; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Product Development; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Value Creation; Communications Industry; Entertainment and Recreation Industry; Financial Services Industry; Information Industry; Information Technology Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Music Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; Web Services Industry; Asia; China; Canton (province, China)

November 2017
Teaching Note

Amazon.com, 2016

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 716-402. On January 28, 2016, Amazon announced record 2015 operating profits of $2.2 billion on $107 billion of sales, and the markets responded with cautious optimism. For years, founder and CEO Jeffrey Bezos had prioritized growth and... View Details

Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Amazon.com; AmazonFresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Market Platforms; Two-Sided Platforms; Competition; Internet; Corporate Strategy; Online Advertising; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms and Management; Taxation; Business History; Human Resources; Resignation and Termination; Books; Human Capital; Working Conditions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-Life Balance; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Hardware; Information Technology; Mobile Technology; Online Technology; Technology Networks; Technology Platform; Web; Web Sites; Price; Software; Marketing; Marketing Strategy; Working Capital; Customer Focus and Relationships; Customer Value and Value Chain; Retail Industry; Advertising Industry; Distribution Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Manufacturing Industry; Motion Pictures and Video Industry; Music Industry; Publishing Industry; Shipping Industry; Technology Industry; Video Game Industry; Web Services Industry; United States; Washington (state, US); Seattle

Richard R. Deupree

In 1930, Deupree was the first individual not of the Procter or Gamble names to head the company. Under Deupree’s leadership, the company became the country’s leading seller of consumer products. Deupree also put Procter & View Details

Keywords: Personal Care & Home Products

1978
Article

A Note Concerning Asymmetric Games on Graphs

Keywords: Games, Gaming, and Gambling

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December 1973
Article

On Non-Atomic Games

By: Elon Kohlberg

Keywords: Games, Gaming, and Gambling

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December 1977
Article

Utility Functions for Simple Games

Keywords: Games, Gaming, and Gambling

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John G. Smale

Known for his patient managerial style, Smale worked at Procter & Gamble for 38 years. Under Smale's leadership as CEO, P&G's earnings and stock price doubled while the company expanded abroad and into higher margin products. Two... View Details

Keywords: Personal Care & Home Products

24 Jun 2013
Research & Ideas

Is Your iPhone Turning You Into a Wimp?

interacting with larger devices would lead to more expansive body postures, which in turn would lead to behaviors associated with power—including assertiveness and risk-taking behavior. Previous experimental research had shown that people were more likely to View Details

Keywords: by Carmen Nobel; Technology; Consumer Products

October 1998 (Revised May 2004)
Teaching Note

Adventurous Computer Games, Inc. and Adventurous Computer Games, Inc.(Abridged)TN

By: William J. Bruns Jr.

Teaching Note for (9-199-020) and (9-193-088). View Details

Keywords: Games, Gaming, and Gambling; Entertainment and Recreation Industry

October 29, 2010
Article

The Mental Game of Breast Cancer, Part one

By: Nancy F. Koehn

Keywords: Games, Gaming, and Gambling

May 2008
Teaching Note

Hasbro Games -- POX (TN) (A) and (B)

By: Elie Ofek and David B. Godes

Teaching Note for [505046] and [505047]. View Details

Keywords: Games, Gaming, and Gambling; Entertainment and Recreation Industry

14 Oct 2009
First Look

First Look: October 14

Londoners, many of whom live around the corner from the Olympic Park. Purchase this case: http://cb.hbsp.harvard.edu/cb/product/510039-PDF-ENG Procter & Gamble in the 21st Century (A): Becoming Truly Global Harvard Business School... View Details

Keywords: Martha Lagace

October 2006 (Revised September 2007)
Teaching Note

Electronic Arts in Online Gaming (TN)

By: Thomas R. Eisenmann

Keywords: Games, Gaming, and Gambling; Arts; Technology; Entertainment and Recreation Industry

November 1983
Article

Subjective Probability and the Theory of Games: Some Further Comment

By: A. E. Roth and F. Schoumaker

Keywords: Theory; Games, Gaming, and Gambling

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June 1975
Article

The Information Revealed in Infinitely Repeated Games of Incomplete Information

By: Elon Kohlberg

Keywords: Games, Gaming, and Gambling; Information

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September 1974
Article

Repeated Games of Incomplete Information: The Symmetric Case

By: Elon Kohlberg and Shmuel Zamir

Keywords: Games, Gaming, and Gambling; Information

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April 1978
Article

Two Person Games on Graphs

Keywords: Games, Gaming, and Gambling

Find at Harvard

November 1, 2010
Article

The Mental Game of Breast Cancer, Part two

By: Nancy F. Koehn

Keywords: Games, Gaming, and Gambling

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