Publications

15 Aug 2023
HBS Case

(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?

future of the metaverse While billions of dollars have been spent on virtual-reality technologies, Wu says a “killer app” that could drive widespread adoption has yet to emerge. “People are particularly excited about using the metaverse as a way to View Details

Keywords: by Jay Fitzgerald; Technology; Computer; Information Technology

17 Jan 2023
In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details

Keywords: by Avery Forman

January 2018 (Revised May 2018)
Case

AT&T Managing Technological Change and the Future of Telephone Operators in the 20th Century

By: Daniel P. Gross and William R. Kerr

By the 1930s, AT&T dominated the American phone industry, serving 10 million telephones and employing over 100,000 switchboard operators. But beginning in the mid-1910s, the company began changing from manually operated switchboards to mechanical switching systems that... View Details

Keywords: AT＆T; Bell Telephone; Phone Lines; Phone Operators; Mechanical Switching; Layoffs; Technological Change; Transition; History; Innovation and Invention; Technological Innovation; Information Technology; Disruption; Change Management; Communications Industry; Telecommunications Industry; United States

07 Aug 2018
First Look

New Research and Ideas, August 8, 2018

developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on how much they spent, while View Details

Keywords: by Sean Silverthorne

02 Feb 2016
First Look

February 2, 2016

variables within the control of practitioners to outcomes they care about using logic they view as feasible. I provide several suggestions for how scholars can enhance research relevance, including engaging practitioners in on-campus... View Details

Keywords: Sean Silverthorne

10 Apr 2012
First Look

First Look: April 10

Galinsky Publication:Organizational Behavior and Human Decision Processes (forthcoming) Abstract In four studies employing multiple manipulations of psychological closeness, we found that feeling connected to another individual who View Details

Keywords: Carmen Nobel

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

you’re interested in and find ways to connect with them. When you meet, articulate how you can contribute; engage your interviewers about their work; and offer expertise, advice, or contacts with no expectation of reciprocity. Suddenly... View Details

Keywords: Carmen Nobel

16 Oct 2023
HBS Case

Advancing Black Talent: From the Flight Ramp to 'Family-Sustaining' Careers at Delta

Keyra Lynn Johnson. “The frontline perspective can give management important insight into the employee experience and what customers really want from the airline.” Delta has reclassified most jobs that had previously required a degree and... View Details

Keywords: by Lane Lambert; Air Transportation

June 2021
Case

Acelero Learning

By: Mario Small, Kathleen L. McGinn, Amy Klopfenstein and Katherine Chen

In November 2020, Henry Wilde, co-founder and CEO of Acelero, Inc., must decide whether to change his company’s program model for delivering early childhood education to low-income children. One of the only for-profit Head Start providers in the United States, Acelero... View Details

Keywords: Early Childhood Education; Organizational Change and Adaptation; Growth and Development Strategy; Adoption; Customer Focus and Relationships; Operations; Education Industry; North and Central America; United States

03 Apr 2018
First Look

New Research and Ideas, April 3, 2018

they will be as busy in the future as they are today increased the likelihood that customers would both open the email and click a link to purchase various services. In sum, making the future feel as busy as the present encourages... View Details

Keywords: Sean Silverthorne

27 Feb 2023
Research & Ideas

How One Late Employee Can Hurt Your Business: Data from 25 Million Timecards

School of Business at the University of Pennsylvania to focus on retail operations, many considered the topic an "oxymoron." “The right labor needs to be available at the right time and store to match customers with products more... View Details

Keywords: by Ben Rand; Retail

24 Apr 2018
Op-Ed

Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

clarify Starbucks’ desire to overcome racial bias and encourage acceptance and integration. Johnson will benefit from engaging all of his employees in discussions about serving customers well and using the... View Details

Keywords: by Bill George; Technology; Food & Beverage

07 Dec 2010
First Look

First Look: Dec. 7

marketing strategy by the marketing department, one focused on the role of customer relations in product development, is considered. The creation of a set of basic principles and operating procedures for GE's marketing unit is discussed.... View Details

Keywords: Sean Silverthorne

August 2024
Case

Oculii

By: Andy Wu and Lucas Defilippo

It was a bright June day in 2016. Steven Hong, co-founder and COO of Oculii had just signed a letter of intent agreeing to a 51% stake acquisition by Nexteer Automotive, a global steering and driveline supplier company that developed advanced driver assistance systems... View Details

Keywords: Automotive; Autonomous Vehicles; Wireless Communications; Mergers and Acquisitions; Communication Intention and Meaning; Intellectual Property; Growth Management; Negotiation Deal; Supply Chain; Auto Industry; Technology Industry