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- All HBS Web
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- Research (1,287)
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- 16 Feb 2022
- News
Holding Business to Account
many others. “These kinds of changes are positive for the company's fundamentals—for its profitability, its long-term success, its consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view,... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
and implement our idea for a kids’ menu,” says Jiang. “But we discovered that the consumer preferences and concepts of a bakery were completely different in Brazil. It challenged us to understand the customers’ mind-sets,” explains... View Details
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
Bridgestone/Firestone. "That was a tremendously difficult period for our customers and for us as a leadership team," recalled Nasser, before adding that Ford's commitment to consumers made it an easy decision to replace some 13 million... View Details
- 28 May 2019
- News
Alumni and Faculty Books for June 2019
product launch platform that helps innovative products reach a community of millions―guides you through every step of the consumer product creation process. Connected Strategy: Building Continuous Customer Relationships for Competitive... View Details
- 01 Jun 2007
- News
James McKenney Remembered
consumers and the grocery industry. An avid fly fisherman, McKenney loved the outdoors. “His second home, in Montana, was part of a large working cattle ranch, and at times my father was actively involved in running it,” his son William... View Details
Keywords: Information
- 01 Dec 2013
- News
Curing Health Care
consumers shop around, gets him visibly agitated. "Practically speaking, we can't even move an MRI from one guy to the next, and both have electronic medical records—are you kidding me?" (His reputation precedes him: "I've been very, very... View Details
- 01 Jun 2015
- News
Leadership on a Global Stage
unique perspective on that exercise. For now, however, he is consumed by final preparations for the inaugural West Point All-Academies Asia Summit. The speaking roster is a star-studded lineup of government, business, and military... View Details
Keywords: Robert S. Benchley
- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
impact on economic activity—from consumer and entrepreneurial behavior to the ways in which governments determine policy—is less well understood. This book explores the economic impact of digitization, with... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
successful), and the future (create the new model).This framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring the different sets of behaviors and activities,... View Details
- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer View Details
- 01 Jun 1996
- News
Reinventing Marketing
such as telecommunications and financial services are replacing the consumer goods industry as the testing ground of marketing innovation. To keep pace with these dramatic shifts in the business world, says Quelch, "marketing researchers... View Details
- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details
Keywords: Dan Morrell
- 01 Mar 2023
- News
Is AI OK?
willing to pay more for the latter. Unfortunately, by purposefully ignoring real differences in what consumers were willing to pay for Black-owned rentals and basing its calculations on data from predominantly white-owned properties, the... View Details
- 29 Jan 2021
- News
Holding Business to Account
consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view, you see that,” she observes. “We’re in the business of asking our companies for more accountability and transparency, and really... View Details
- 01 Jun 2022
- News
Blissful Thinking
professional French-horn player, Brooks came to the subject of happiness by way of art. His early research focused on why people produce and consume art and beauty as well as the motives behind human generosity. He discovered that... View Details
Keywords: Dan Morrell; illustration by Dan Winters
- 01 Jun 2017
- News
Better Hiring Through Brain Science
to a current tally of 25—and counts about two dozen clients. Among them is consumer goods giant Unilever, which has seen a 75 percent drop in hiring time since it started working with Pymetrics. “It used to take them four months to make a... View Details
Keywords: Dan Morrell
- 15 Jun 2021
- News
Turning Point: Tell Me More
major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation, asked if I would be willing to help... View Details
- 01 Dec 1999
- News
The Way You See It
respondents indicated their class or year or answered all questions. The survey concluded July 15, 1999. Most influential business leader Most significant consumer product Most significant innovation for business Most influential... View Details
- 01 Jun 2020
- News
Unleashed
crisis. What is cause for celebration or pride or shame. Culture even determines something as fundamental as what is funny. Humor is not a universal truth; it’s a cultural one. For example, a culture challenge at Riot Games was that View Details
Keywords: Jen McFarland Flint
- 20 Mar 2019
- News
Reimagining Capitalism in a World on Fire
circle to promote innovation, collaboration, and overall behavior change. Henderson explained that businesses attempting to cooperate pushes regulation, which in turn creates incentive for innovation. Hwang offered a call to action:... View Details