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  • All HBS Web  (1,716)
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    • News  (228)
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  • All HBS Web  (1,716)
    • People  (1)
    • News  (228)
    • Research  (1,287)
    • Events  (3)
    • Multimedia  (2)
  • Faculty Publications  (752)
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  • 16 Feb 2022
  • News

Holding Business to Account

many others. “These kinds of changes are positive for the company's fundamentals—for its profitability, its long-term success, its consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view,... View Details
  • 15 Nov 2016
  • News

Classroom Lessons Put Into Practice Abroad

and implement our idea for a kids’ menu,” says Jiang. “But we discovered that the consumer preferences and concepts of a bakery were completely different in Brazil. It challenged us to understand the customers’ mind-sets,” explains... View Details
Keywords: Food Services and Drinking Places; Hospitality
  • 01 Aug 2001
  • News

Cleveland Global Alumni Conference a Sold-Out Success

Bridgestone/Firestone. "That was a tremendously difficult period for our customers and for us as a leadership team," recalled Nasser, before adding that Ford's commitment to consumers made it an easy decision to replace some 13 million... View Details
Keywords: Hanna, Julia; Frank Batten (MBA '52); Colleges, Universities, and Professional Schools; Educational Services
  • 28 May 2019
  • News

Alumni and Faculty Books for June 2019

product launch platform that helps innovative products reach a community of millions―guides you through every step of the consumer product creation process. Connected Strategy: Building Continuous Customer Relationships for Competitive... View Details
  • 01 Jun 2007
  • News

James McKenney Remembered

consumers and the grocery industry. An avid fly fisherman, McKenney loved the outdoors. “His second home, in Montana, was part of a large working cattle ranch, and at times my father was actively involved in running it,” his son William... View Details
Keywords: Information
  • 01 Dec 2013
  • News

Curing Health Care

consumers shop around, gets him visibly agitated. "Practically speaking, we can't even move an MRI from one guy to the next, and both have electronic medical records—are you kidding me?" (His reputation precedes him: "I've been very, very... View Details
Keywords: Ambulatory Health Care Services; Health, Social Assistance; Management; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Jun 2015
  • News

Leadership on a Global Stage

unique perspective on that exercise. For now, however, he is consumed by final preparations for the inaugural West Point All-Academies Asia Summit. The speaking roster is a star-studded lineup of government, business, and military... View Details
Keywords: Robert S. Benchley
  • 01 Dec 2015
  • News

Alumni and Faculty Books for December 2015

impact on economic activity—from consumer and entrepreneurial behavior to the ways in which governments determine policy—is less well understood. This book explores the economic impact of digitization, with... View Details
  • 01 Dec 2016
  • News

Alumni Books of 2016

successful), and the future (create the new model).This framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring the different sets of behaviors and activities,... View Details
  • 01 Jun 2009
  • News

The Maestro and the Market

learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services; Food Services and Drinking Places; Hospitality
  • 01 Jun 1996
  • News

Reinventing Marketing

such as telecommunications and financial services are replacing the consumer goods industry as the testing ground of marketing innovation. To keep pace with these dramatic shifts in the business world, says Quelch, "marketing researchers... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 01 Mar 2017
  • News

Swimming with the Stream

(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details
Keywords: Dan Morrell
  • 01 Mar 2023
  • News

Is AI OK?

willing to pay more for the latter. Unfortunately, by purposefully ignoring real differences in what consumers were willing to pay for Black-owned rentals and basing its calculations on data from predominantly white-owned properties, the... View Details
Keywords: Alexander Gelfand; Funds, Trusts, and Other Financial Vehicles; Finance
  • 29 Jan 2021
  • News

Holding Business to Account

consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view, you see that,” she observes. “We’re in the business of asking our companies for more accountability and transparency, and really... View Details
  • 01 Jun 2022
  • News

Blissful Thinking

professional French-horn player, Brooks came to the subject of happiness by way of art. His early research focused on why people produce and consume art and beauty as well as the motives behind human generosity. He discovered that... View Details
Keywords: Dan Morrell; illustration by Dan Winters
  • 01 Jun 2017
  • News

Better Hiring Through Brain Science

to a current tally of 25—and counts about two dozen clients. Among them is consumer goods giant Unilever, which has seen a 75 percent drop in hiring time since it started working with Pymetrics. “It used to take them four months to make a... View Details
Keywords: Dan Morrell
  • 15 Jun 2021
  • News

Turning Point: Tell Me More

major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation, asked if I would be willing to help... View Details
Keywords: politics; communication; voting; demographics
  • 01 Dec 1999
  • News

The Way You See It

respondents indicated their class or year or answered all questions. The survey concluded July 15, 1999. Most influential business leader Most significant consumer product Most significant innovation for business Most influential... View Details
Keywords: Garry Emmons. Data collection by Ericka Webb.
  • 01 Jun 2020
  • News

Unleashed

crisis. What is cause for celebration or pride or shame. Culture even determines something as fundamental as what is funny. Humor is not a universal truth; it’s a cultural one. For example, a culture challenge at Riot Games was that View Details
Keywords: Jen McFarland Flint
  • 20 Mar 2019
  • News

Reimagining Capitalism in a World on Fire

circle to promote innovation, collaboration, and overall behavior change. Henderson explained that businesses attempting to cooperate pushes regulation, which in turn creates incentive for innovation. Hwang offered a call to action:... View Details
Keywords: Allison Webster; Transit and Ground Passenger Transportation; Transportation
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