Publications

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Entrepreneurial Management Faculty - Faculty & Research

Jeffrey J. Bussgang Senior Lecturer of Business Administration Frank V. Cespedes MBA Class of 1973 Senior Lecturer of Business Administration Lauren H. Cohen L.E. Simmons Professor of Business Administration... View Details

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Harvard Business School Online Courses & Learning Platforms

Choose a subject area: Digital Transformation Marketing Business Essentials Leadership & Management Entrepreneurship & Innovation Strategy Finance & Accounting Business in Society Now Offering Launching Tech Ventures On-Demand – Start Anytime On Demand Launching Tech... View Details

September 2023 (Revised July 2024)
Case

Honest Jobs: A Path to Redemption

By: Paul A. Gompers and Jeffrey Barkas

Founded by a formerly incarcerated job seeker, Honest Jobs' mission is to be the hub where people with criminal records come to build careers and employers come to find great talent. Honest Jobs faced early challenges as a two-sided platform for justice-involved job... View Details

Keywords: Business Startups; Venture Capital; Recruitment; Entrepreneurial Finance; Selection and Staffing; Digital Platforms; Job Search; Mission and Purpose; Expansion; Employment Industry; United States; Colorado; Ohio; Texas

Web

Placement - Doctoral

studies, are uniquely individualized. Factors like departmental fit, location preferences, dual career choices, and family needs shape these decisions. We celebrate when students secure a position that brings them joy! Students are supported throughout their job search... View Details

June 2023 (Revised February 2025)
Case

Doing Business in Lima, Peru

By: Jeffrey T. Polzer, Leonard A. Schlesinger and Max Hancock

This case examines the challenges and opportunities of doing business in Peru. It highlights Peru's economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main obstacles... View Details

Keywords: Business History; Business and Government Relations; Corporate Strategy; Mining Industry; Peru; Latin America

Article

Workplace Stressors & Health Outcomes: Health Policy for the Workplace

By: Joel Goh, Jeffrey Pfeffer and Stefanos A. Zenios

Extensive research focuses on the causes of workplace-induced stress. However, policy efforts to tackle the ever-increasing health costs and poor health outcomes in the United States have largely ignored the health effects of psychosocial workplace stressors such as... View Details

Keywords: Occupational Health; Mortality; Stress; Meta-analysis; Health

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April 1998
Case

Advent Israel Venture Capital Program, The

By: Paul A. Gompers and Jeffrey M. Anapolsky

Explores the decision by Advent, an international venture capital firm, to start a fund focused on Israel. Advent must decide who to hire to run the fund and how much money to raise. View Details

Keywords: Venture Capital; Global Strategy; Recruitment; Expansion; Business Strategy; Financial Services Industry; Israel

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March 2017 (Revised October 2018)
Case

Catalant: The Future of Work?

By: Thomas Eisenmann, Jeffrey F. Rayport and Christine Snively

Catalant, founded in 2013 as an online marketplace where MBAs could bid on consulting projects posted by small- to medium-sized businesses, had expanded by 2016 to provide Fortune 1000 companies with access to over 35,000 independent experts. The founders envisioned... View Details

Keywords: Entrepreneurship; Human Resources; Recruitment; Labor; Market Platforms; Growth and Development Strategy; Employment Industry; Consulting Industry; United States

Web

Entrepreneurship - Faculty & Research

Background Note Raising Startup Capital By: Jeffrey Bussgang Entrepreneurs typically focus their full energies on business-building. But raising capital is a core part of building a valuable business.... View Details

25 Mar 2020
Blog Post

Black New Venture Competition and Black Tech Master Series Recap

The last weekend in February marked the African-American Student Union’s 47th Annual H. Naylor Fitzhugh Conference and the first-ever Black Tech Masters Series and Black New Venture Competition. What started as an independent project, conceived View Details

November 2020 (Revised September 2021)
Case

KhataBook

By: Jeffrey J. Bussgang, Allison H. Mnookin and James Barnett

In January 2020, India-based KhataBook, a digital ledger app for small businesses, is led by CEO Ravish Naresh, as his team faces a series of dilemmas regarding where to focus next. View Details

Keywords: Monetization; Entrepreneurship; Ethics; Marketing; Measurement and Metrics; Technology Industry; India; Bangalore; Mumbai; Southeast Asia

April 2019 (Revised April 2021)
Case

Wayfair

By: Jeffrey F. Rayport, Susie L. Ma and Matthew G. Preble

In 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home category is visual... View Details

Keywords: Visual Assets; Corporate Entrepreneurship; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Operations; Strategy; Technology; Retail Industry; Service Industry; United States; Massachusetts

Web

Faculty & Research - Entrepreneurship

Management Practice Poorvu Family Professor of Management Practice, Retired Jeffrey J. Bussgang Senior Lecturer of Business Administration Nori Gerardo Lietz Senior Lecturer of Business Administration Olivia... View Details

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Programs & Resources - Entrepreneurship

Summer Fellows Entrepreneurs-In-Residence Loan Reduction YouTube Channel For Alumni More than 50 percent of our graduates create ventures in a quest to change the world. The Rock Center provides unrivaled support as our alumni transform the entrepreneurial landscape... View Details

March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States