Publications

February 1995 (Revised January 1996)
Teaching Note

Newell Company: Acquisition Strategy TN

Teaching Note for (9-794-066). View Details

Keywords: Manufacturing Industry

February 1995
Teaching Note

Time Inc. and New Magazine Development (A) TN

Keywords: Journals and Magazines; Publishing Industry

February 1995 (Revised January 1996)
Teaching Note

Birds Eye and the U.K. Frozen Food Industry (A) TN

Teaching Note for (9-792-074). View Details

Keywords: Food and Beverage Industry; United Kingdom

January 1995 (Revised March 1995)
Teaching Note

Saatchi and Saatchi Company PLC: Corporate Strategy TN

Teaching Note for (9-792-056). View Details

Keywords: Advertising Industry

January 1995 (Revised November 2021)
Case

Portfolio Planning at Ciba-Geigy and the Newport Investment Proposal

By: David J. Collis and Elizabeth Wynne Johnson

Covers the history of portfolio planning at CIBA-GEIGY, a leading Swiss chemical and pharmaceutical company, beginning with the introduction of the process in the mid-1980s. The discussion extends to the application of portfolio planning techniques to a specific... View Details

Keywords: Investment Portfolio; Corporate Strategy; Factories, Labs, and Plants; Chemicals; Chemical Industry; Pharmaceutical Industry; Switzerland

January 1995 (Revised December 1995)
Teaching Note

EnClean: Malcolm Waddell's Story (A) TN

Teaching Note for (9-794-115). View Details

January 1995 (Revised June 1997)
Case

Walt Disney Company, 1994: A Tumultuous Year

By: David J. Collis and Elizabeth Wynne Johnson

Focuses on a six-month period in 1994, during which the company experienced a series of dramatic upheavals. The events described include: 1) the sudden death of company president Frank Wells; 2) a health crisis facing Chairman Michael Eisner; 3) the "departure" of... View Details

Keywords: Business Divisions; Business Exit or Shutdown; Business Startups; Resignation and Termination; Crisis Management; United States

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March 1994 (Revised April 1995)
Case

EnClean: Malcolm Waddell's Story (A)

Describes, in the words of its cofounder, the history of EnClean, an industrial and environmental services company, from its origins in 1984. The company grew rapidly and diversified into new businesses and new geographies both through acquisition and internally. It... View Details

Keywords: Diversification; Expansion; Restructuring; Corporate Strategy

February 1994 (Revised April 1995)
Case

Asahi Glass Co.: Diversification Strategy

Describes the history and diversification strategy of the Japanese manufacturer Asahi Glass Co. The company has diversified through internal growth, acquisition, and joint ventures from its origin in flat glass to a broad glass-materials, chemical, and electronics... View Details

Keywords: Acquisition; Joint Ventures; Diversification; Expansion; Vertical Integration; Manufacturing Industry; Japan

February 1994 (Revised August 1998)
Case

Newell Co.: Acquisition Strategy

Newell is a $1.5 billion manufacturer and distributor of low-tech home and hardware products, geared to serve volume purchasers. In 1992, Newell is considering two approaches to expand its current product line with the acquisitions of Sanford Corp., a $140 million... View Details

Keywords: Acquisition; Marketing Channels; Corporate Strategy; Diversification; Expansion; Manufacturing Industry