Publications

November 2002 (Revised February 2010)
Case

Intel Corporation: 1968-2003

By: Ramon Casadesus-Masanell, David B. Yoffie and Sasha Mattu

Describes three stages in Intel's history: the initial success and then collapse in DRAMs and EPROMs, its transition to and dominance in microprocessors, and its move to become the main supplier of the building blocks for the Internet economy. Allows a rich discussion... View Details

Keywords: History; Organizational Change and Adaptation; Internet and the Web; Information Technology; Competitive Strategy; Corporate Strategy; Industry Structures; Information Technology Industry; Technology Industry

August 2002 (Revised December 2002)
Case

AOL Europe vs. Freeserve (A)

By: David B. Yoffie and Mary Kwak

AOL Europe must decide how to respond to Freeserve, a free Internet Service Provider (ISP) that has signed up 1.6 million British customers in its first six months. After becoming the leading ISP in the United States, AOL has formed a joint venture with Bertelsmann to... View Details

Keywords: Competition; Internet; Web Services Industry; Telecommunications Industry; France; Germany; United Kingdom; United States

August 2002 (Revised December 2002)
Case

AOL Europe vs. Freeserve (B)

By: David B. Yoffie and Mary Kwak

Supplements the (A) case. A rewritten version of an earlier supplement. View Details

Keywords: France; Germany; United Kingdom; United States

August 2002
Case

AOL Europe vs. Freeserve (C)

By: David B. Yoffie and Mary Kwak

Supplements the (A) case. A rewritten version of an earlier supplement. View Details

Keywords: France; Germany; United Kingdom; United States

July 2002
Teaching Note

Cola Wars Continue: Coke and Pepsi in the Twenty-First Century, TN

Teaching Note for (9-702-442). View Details

Keywords: Food and Beverage Industry; United States

June 2002
Teaching Note

Wal-Mart in 2002, TN

Teaching Note for (9-702-466). View Details

Keywords: Retail Industry

May 2002 (Revised February 2005)
Teaching Note

Apple Computer 2002 and Apple Computer 2005 (TN)

Teaching Note for (9-702-469). View Details

April 2002
Supplement

Gucci Group N.V. (C)

By: David B. Yoffie and Mary Kwak

Supplements the (A) case. View Details

Keywords: Apparel and Accessories Industry

March 2002 (Revised October 2005)
Case

Apple Computer 2002

By: David B. Yoffie and Yusi Wang

In 1980, Apple was the leader of the personal computer industry, but by 2002 it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's strategic moves as the PC industry evolves in the 21st century and poses the question: Can Steve Jobs... View Details

Keywords: Growth and Development Strategy; Leadership Style; Information Technology; Supply and Industry; Competitive Advantage; Computer Industry; Retail Industry; California

March 2002 (Revised October 2005)
Case

Wal-Mart in 2002

By: David B. Yoffie and Yusi Wang

In its first quarter of 2002, Wal-Mart became the largest company on the globe (by sales) and expanded into Japan. Was the giant retailer unstoppable? This case explores Wal-Mart's top issues in fueling top- and bottom-line growth: diversification into groceries, new... View Details

Keywords: Diversification; Expansion; Multinational Firms and Management; Corporate Strategy; Global Strategy; Retail Industry; Japan; United States

February 2002
Teaching Note

Microsoft in 2002 TN

Teaching Note for (9-702-411). View Details

Keywords: Information Technology Industry

January 2002 (Revised January 2004)
Case

Cola Wars Continue: Coke and Pepsi in the Twenty-First Century

By: David B. Yoffie and Yusi Wang

Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling,... View Details

Keywords: Price; Growth and Development; Brands and Branding; Emerging Markets; Industry Structures; Performance; Competition; Competitive Strategy; Food and Beverage Industry; United States

Article

Mastering Balance: How to Meet and Beat a Stronger Opponent

By: David B. Yoffie and Mary Kwak

Keywords: Balance and Stability

fall 2001
Article

Mastering Strategic Movement at Palm

By: David B. Yoffie and Mary Kwak

Keywords: Strategy

June 2001
Article

Playing by the Rules: How Intel Avoids Antitrust Litigation

By: David B. Yoffie and Mary Kwak

Keywords: Information Infrastructure; Lawsuits and Litigation; Computer Industry

April 2001
Supplement

Gucci Group N.V. (B)

By: David B. Yoffie and Mary Kwak

Supplements the (A) case. View Details

Keywords: Corporate Strategy; Apparel and Accessories Industry; Italy

September 2000 (Revised May 2001)
Case

Gucci Group N.V. (A)

By: David B. Yoffie and Mary Kwak

Examines the turnaround of Gucci and its transition from a single brand to a multi-brand company. A rewritten version of an earlier case. View Details

Keywords: Growth and Development Strategy; Management Practices and Processes; Competitive Strategy; Competitive Advantage; Corporate Strategy; Diversification; Expansion; Apparel and Accessories Industry

February 2000 (Revised April 2000)
Case

Microsoft, 2000

By: Michael G. Rukstad, David B. Yoffie and Carl Johnston

Surveys five threats to the sustainability of Microsoft's strategy (imitation, substitution, hold-up, slack, and saturation) and examines Microsoft's response to these threats. Teaching purpose: To evaluate the sustainability of Microsoft's competitive advantage. View Details

Keywords: Technological Innovation; Business or Company Management; Growth and Development Strategy; Growth Management; Planning; Competitive Strategy; Competitive Advantage; Corporate Strategy; Information Technology; Information Technology Industry

September 1999
Teaching Note

Browser Wars, 1994-1998, The TN

By: David B. Yoffie and Mary Kwak

Teaching Note for (9-798-094). View Details

Keywords: Information Technology Industry