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  • February 2003 (Revised January 2004)
  • Case

Mission to Mars (A)

By: Alan D. MacCormack and Jay Wynn
This case is set in spring 2000, several months after two successive, failed missions to the planet Mars. Students are asked to evaluate the reasons for these failures in the context of NASA's "Faster, Better, Cheaper" program, which was initiated in 1992. They are... View Details
Keywords: Failure; Change Management; Innovation Strategy; Collaborative Innovation and Invention; Projects; Management; Risk Management; Risk and Uncertainty; Aerospace Industry; Aerospace Industry
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MacCormack, Alan D., and Jay Wynn. "Mission to Mars (A)." Harvard Business School Case 603-083, February 2003. (Revised January 2004.)
  • 11 Dec 2018
  • Research & Ideas

Free Trade Needs Nurturing—and Other Lessons from History

Question: What patterns emerge from history that can help us better understand where we are today? Sophus Reinert: To many people, globalization is teleological, something that necessarily becomes stronger over time and leads to an ever-more economically interconnected... View Details
Keywords: by Staff; Aerospace; Aerospace; Aerospace; Aerospace; Aerospace; Aerospace; Aerospace; Aerospace; Aerospace; Aerospace
  • May 2012
  • Supplement

Columbia's Final Mission (Abridged) (B)

By: Amy C. Edmondson and Kerry Herman
Keywords: Cognitive Biases; Teams; Organizational Learning; Ambiguous Threat; Risk and Uncertainty; Organizational Change and Adaptation; Leadership; Corporate Disclosure; Groups and Teams; Decision Making; Organizational Culture; Aerospace Industry; Aerospace Industry
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Edmondson, Amy C., and Kerry Herman. "Columbia's Final Mission (Abridged) (B) ." Harvard Business School Supplement 612-096, May 2012.
  • December 2006 (Revised August 2013)
  • Teaching Note

Hexcel Turnaround -- 2001 (A), (B) and (C)

By: Paul W. Marshall
This is the teaching note that is supplemental to the Hexcel Cases A, B & C. View Details
Keywords: Private Equity; Negotiation; Management Teams; Organizational Change and Adaptation; Strategy; Change Management; Crisis Management; Borrowing and Debt; Aerospace Industry; Aerospace Industry; United States
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Marshall, Paul W. "Hexcel Turnaround -- 2001 (A), (B) and (C)." Harvard Business School Teaching Note 807-115, December 2006. (Revised August 2013.)
  • February 2003 (Revised January 2004)
  • Case

Mission to Mars (B)

By: Alan D. MacCormack
Supplements the (A) case. View Details
Keywords: Aerospace Industry; Aerospace Industry
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MacCormack, Alan D. "Mission to Mars (B)." Harvard Business School Case 603-110, February 2003. (Revised January 2004.)
  • March 1996 (Revised April 2001)
  • Case

HMS Thetis and Apollo XIII

Explores the management of technical disasters in which time plays a central role. Uses the experience of HMS Thetis and Apollo 13 to look at both successful and unsuccessful approaches. View Details
Keywords: Technology; Crisis Management; Aerospace Industry; Aerospace Industry
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Upton, David M., and Sari Carp. "HMS Thetis and Apollo XIII." Harvard Business School Case 696-097, March 1996. (Revised April 2001.)
  • November 1995 (Revised January 1998)
  • Case

Transformation of Pratt & Whitney North Haven (A)

By: H. Kent Bowen, Linda A. Hill, Andrew P. Burtis, Sylvie Ryckebusch and John Schiavone
Pratt & Whitney is a leader in the development and manufacturing of gas turbine engines for commercial and military aircraft. Economic conditions for the airline and defense industries are forcing the airplane engine builders to restructure. Ed Northern, a new general... View Details
Keywords: Transformation; Restructuring; Production; Opportunities; Economy; Aerospace Industry; Aerospace Industry; Connecticut
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Bowen, H. Kent, Linda A. Hill, Andrew P. Burtis, Sylvie Ryckebusch, and John Schiavone. "Transformation of Pratt & Whitney North Haven (A)." Harvard Business School Case 696-066, November 1995. (Revised January 1998.)
  • 17 Jun 2008
  • First Look

First Look: June 17, 2008

founders reacquired many of the assets of the company and focused it on industrial and military applications. The case focus presents a question of whether the company should sell out again, this time to a military aerospace firm.... View Details
Keywords: Martha Lagace
  • March 2022 (Revised March 2023)
  • Case

Commercial Space Stations, Chickens and Eggs, and Demand for Activity in Low-Earth Orbit

By: Matthew C. Weinzierl and Brendan L. Rosseau
With the International Space Station set to retire in January 2031, NASA has made clear its desire to transition to commercially-led space stations in low-earth orbit (LEO). But the history of commercial station attempts has been fraught, characterized by a lack of... View Details
Keywords: Entrepreneurship; Opportunities; Business Model; Aerospace Industry; Aerospace Industry; Aerospace Industry
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Weinzierl, Matthew C., and Brendan L. Rosseau. "Commercial Space Stations, Chickens and Eggs, and Demand for Activity in Low-Earth Orbit." Harvard Business School Case 722-059, March 2022. (Revised March 2023.)
  • 04 Apr 2011
  • Research & Ideas

Attention Medical Shoppers: What Health Care Can Learn from Walmart and Amazon

colleagues at Brigham and Women's Hospital worked with safety experts at the aerospace and defense giant Boeing, and developed a checklist for surgeons. Among the heretofore commonly-missed items on the list: making sure everyone in the... View Details
Keywords: by Carmen Nobel; Health
  • June 2025
  • Case

Larry Culp at General Electric: Rebuilding an American Icon

By: Nitin Nohria, Kayti Stanley, Ashka Stephen and Drew Goydan
As he takes over as CEO of the iconic industrial giant General Electric, Larry Culp faces a range of urgent issues as the company is delisted from the DJIA and is seen by many as heading towards bankruptcy. Culp steers GE through a series of carefully thought-out moves... View Details
Keywords: Leadership; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; North America; Europe
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Nohria, Nitin, Kayti Stanley, Ashka Stephen, and Drew Goydan. "Larry Culp at General Electric: Rebuilding an American Icon." Harvard Business School Case 925-304, June 2025.
  • 10 May 2017
  • Research & Ideas

Amazon Web Services Changed the Way VCs Fund Startups

substantially between 2006, when AWS was introduced, and 2010, especially for those firms that could most take advantage of cloud services. For the control group of companies in industries such as aerospace and medical devices,... View Details
Keywords: by Michael Blanding; Banking; Financial Services; Information Technology
  • November 2019 (Revised April 2021)
  • Case

United Technologies: Are the Parts Worth More Than the Whole?

By: Benjamin C. Esty and Daniel Fisher
After spending more than 50 years creating a diversified industrial conglomerate that Fortune magazine described as “arguably the most profitable conglomerate in America” in 2014, UTC’s CEO Greg Hayes was under pressure from activist investors (Dan Loeb and Bill... View Details
Keywords: Corporate Strategy; Business Conglomerates; Financial Management; Corporate Governance; Organizational Structure; Investment Funds; Value Creation; Aerospace Industry; Aerospace Industry; Aerospace Industry; United States
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Esty, Benjamin C., and Daniel Fisher. "United Technologies: Are the Parts Worth More Than the Whole?" Harvard Business School Case 220-018, November 2019. (Revised April 2021.)
  • February 2022 (Revised September 2022)
  • Case

Lilium: Preparing for Takeoff

By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney
Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than... View Details
Keywords: SPACs; Business Model; Forecasting and Prediction; Green Technology; Capital Markets; Venture Capital; Initial Public Offering; Rural Scope; Urban Scope; City; Disruptive Innovation; Growth and Development Strategy; Technological Innovation; Demand and Consumers; Market Timing; Industry Growth; Infrastructure; Logistics; Product Design; Product Development; Production; Service Delivery; Service Operations; Strategic Planning; Partners and Partnerships; Risk and Uncertainty; Urban Development; Sustainable Cities; Business Strategy; Competitive Strategy; Competitive Advantage; Air Transportation; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Germany; Munich; Brazil; United States; Florida
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Mojir, Navid, Vincent Dessain, Mette Fuglsang Hjortshoej, and Emer Moloney. "Lilium: Preparing for Takeoff." Harvard Business School Case 522-084, February 2022. (Revised September 2022.)
  • 15 Mar 2016
  • First Look

March 15, 2016

collection of startup aerospace engineering companies that were intent on disrupting the American space sector with new technologies, management approaches, and competitive pressure. NASA hoped to leverage New Space to outsource its... View Details
  • July 15, 2022
  • Article

Does Elon Musk Have a Strategy?

By: Andy Wu and Goran Calic
Does Elon Musk have a strategy? Or is he just out there winging it? Looking at Musk’s many companies, common themes stand out across three areas: what fits into his vision for problems to solve, how he designs an organization as a solution to those problems, and why he... View Details
Keywords: Technology; Strategy; Vision; Resources; Organization; Platform; Closed Systems; Leadership; Complexity; Organizational Design; Vertical Integration; Problems and Challenges; Success; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry
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Wu, Andy, and Goran Calic. "Does Elon Musk Have a Strategy?" Harvard Business Review Digital Articles (July 15, 2022).
  • August 2023
  • Case

Salma Qarnain: Spaceships to Broadway

By: Leslie Perlow, Mel Martin and Hannah Weisman
Salma Qarnain, daughter of Pakistani Muslim immigrants, is an engineer trained at Stanford and MIT. She began her career building spacecrafts but 30 years later finds herself pursuing her calling, acting on Broadway. The case explores Qarnain’s career path, family... View Details
Keywords: Personal Development and Career; Job Search; Job Design and Levels; Happiness; Identity; Well-being; Work-Life Balance; Family and Family Relationships; Theater Entertainment; Film Entertainment; Talent and Talent Management; Aerospace Industry; Aerospace Industry; Aerospace Industry; United States; New York (city, NY); Boston; California
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Perlow, Leslie, Mel Martin, and Hannah Weisman. "Salma Qarnain: Spaceships to Broadway." Harvard Business School Case 424-018, August 2023.
  • 17 Jan 2012
  • First Look

First Look: January 17

modularization of manufacturing in the commercial aerospace industry. It is intended to be taught with the case, "Boeing 737 Industrial Footprint: The Wichita Decision," HBS No. 612-036. Purchase this... View Details
Keywords: Sean Silverthorne
  • 30 Jul 2013
  • First Look

First Look: July 30

Business School Case 213-080 FX Risk Hedging at EADS In 2008, EADS, the European aerospace group that owns Airbus, was faced with the decision of how best to hedge a large and growing mismatch between its dollar revenues and its euro... View Details
Keywords: Anna Secino
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