Publications

28 Sep 2017
HBS Seminar

Annelle Sheline, GWU

Web

Vanity and Virtue: Allegories on the Pursuit of Riches - Coin and Conscience – Baker Library | Bloomberg Center, Historical Collections

Vanity and Virtue Misers, Moneylenders, and Thieves Money Devil Biblical and Mythological Scenes Love and Money Politics and War Louis-Philippe Speculation and Credit Bankers, Financiers, and Statesmen Stock Exchanges printer-friendly... View Details

December 2005 (Revised March 2010)
Case

William Levitt, Levittown and the Creation of American Suburbia

By: Nitin Nohria, Anthony Mayo and Mark Benson

Demand for low-cost housing after World War II far exceeded supply. Was this a profitable new market? New York developer William Levitt had to decide. During World War II, Levitt was eager to build basic housing for the working class—otherwise, Levitt & Sons would have... View Details

Keywords: Demographics; Construction; Business History; Housing; Leadership; Growth and Development Strategy; Product Development; Business and Government Relations; Construction Industry; Real Estate Industry; United States; New York (state, US)

12 Aug 2002
Op-Ed

Using Big Business to Fight Poverty

loans to fight poverty around the globe since the end of World War II, nearly half the world's six billion people still live on less than $2 a day; a fifth get by on less than... View Details

Keywords: by George C. Lodge

September 1997
Case

Bayer AG (B)

By: John A. Quelch

Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I. View Details

Keywords: Globalized Firms and Management; War; Acquisition; Trademarks; Brands and Branding; Communication Strategy; Biotechnology Industry; Pharmaceutical Industry; Germany

February 2021
Case

Apple: Privacy vs. Safety (A)

By: Henry McGee, Nien-hê Hsieh, Sarah McAra and Christian Godwin

In 2015, Apple CEO Tim Cook debuted the iPhone 6S with enhanced security measures that enflamed a debate on privacy and public safety around the world. The iPhone 6S, amid a heightened concern for privacy following the 2013 revelation of clandestine U.S. surveillance... View Details

11 May 2016
Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

Harvard Business School have as much pain shopping for a new car as the rest of us. For Jill Avery, a senior lecturer in the Marketing Unit, one experience included being ignored by a salesman, who turned repeatedly to her husband to talk... View Details

Keywords: by Sean Silverthorne; Auto

20 Nov 2013
News

Gettysburg Address: A powerful lesson for business leaders

20 Feb 2014
HBS Seminar

Feng Zhu, Harvard Business School

2015
Book

Shadow Cold War: The Sino-Soviet Competition for the Third World

By: Jeremy Friedman

The conflict between the United States and the Soviet Union during the Cold War has long been understood in a global context, but Jeremy Friedman's Shadow Cold War delves deeper into the era to examine the competition between the Soviet Union and the People's... View Details

Keywords: Competition; War; International Relations; China; United States; Soviet Union

Find at Harvard

January 2013
Article

The Fog of Negotiation: What Negotiators Can Learn from Military Doctrine

By: Michael A. Wheeler

On the surface, warfare and negotiation may seem to be polar opposites. The objective in war is to defeat the enemy. In negotiation, the goal is to find a solution that satisfies all the parties. Not surprisingly, little cross-learning and exchange has occurred across... View Details

Keywords: Strategy; Leadership; War; Negotiation; Learning

Read Now

February 1998
Case

AT&T WorldNet (A)

The issue of how to price access to the Internet is addressed. To provide a basis for discussion of the effects of pricing that is not sensitive to volume, network externalities, and the strategic issues surrounding price wars in a short course on microeconomics View Details

Keywords: Price; Internet; Accounting; Microeconomics; Telecommunications Industry

November 2014
Case

Napalm: From Soldiers Field to Trang Bang

By: Tom Nicholas and Jonas Peter Akins

Napalm is one of the most destructive weapons ever to be invented. Yet, at its original inception it was nothing more than a technical challenge, and it was never intended to be used in indiscriminate antipersonnel warfare. The pathway of its development by a Harvard... View Details

Keywords: Moral Sensibility; War; Chemicals; Research and Development; Chemical Industry; Viet Nam; Cambridge; United States

12 Apr 2018
Op-Ed

Op-Ed: The Trouble with Tariffs

pocketbooks. Since then, as the stock market roller coaster has shown, the rhetoric has only ratcheted upwards. On April 5, the president threatened tariffs on an additional $100 billion in Chinese goods.... View Details

Keywords: by Willy C. Shih; Manufacturing; Auto; Steel; Air Transportation; Technology; Telecommunications

28 Jan 2015
Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

October working paper The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in US Presidential Elections, was cowritten with HBS doctoral student Lingling Zhang. Chung and Zhang pored over 18,650 observations View Details

Keywords: by Dina Gerdeman

2021
Book

The Peacemaker's Code

By: Deepak Malhotra

The book's many themes -- war & peace, history, strategy, negotiation, leadership, friendship, & love -- are woven together in a novel with a sci-fi hook and a thrilling premise. The protagonist is a young history professor who is whisked off to Washington, where he... View Details

Keywords: Fiction

January 2018 (Revised September 2021)
Case

Saudi Arabia: Vision 2030

By: Richard H.K. Vietor and Haviland Sheldahl-Thomason

Saudi Arabia’s King Salman faces several challenges, both domestic and foreign. Domestically, he needs to build the country’s economy to accommodate a "youth bulge" while balancing between liberals and conservatives. And he needs to diversify the economy away from its... View Details

Keywords: Strategic Planning; Economy; Demographics; Diversification; Government and Politics; International Relations; Saudi Arabia

16 Aug 2011
Working Paper Summaries

Managing Political Risk in Global Business: Beiersdorf 1914-1990

Keywords: by Geoffrey Jones & Christina Lubinski; Beauty & Cosmetics

2015
Article

Aid and the Rise and Fall of Conflict in the Muslim World

By: Faisal Z Ahmed and Eric D. Werker

The conflict following the Arab Spring is not the first wave of civil war in the Muslim world in recent time. From the mid-1980s to the end of the century, an average of one in 10 predominantly Muslim countries experienced violent civil war in any given year. We... View Details

Keywords: War; International Relations; Religion; Energy Sources