Publications

22 Dec 2015
First Look

December 22, 2015

https://cb.hbsp.harvard.edu/cbmp/product/615022-PDF-ENG Harvard Business School Case 516-026 Shonda Rhimes' ShondaLand In January 2015, superstar television creator Shonda Rhimes, whose production company ShondaLand dominates American... View Details

Keywords: Carmen Nobel

October 1995 (Revised January 1998)
Case

Cybersmith

Cybersmith is a new company that has created a new retailing concept. This particular store has been reported in over 250 newspapers, and by every major American television network. Some would classify it as an on-line cafe, but management has positioned the store as... View Details

Keywords: Marketing Strategy; Joint Ventures; Consumer Behavior; Product Marketing; Innovation and Invention; Retail Industry; Cambridge

Find at Harvard

October 2007 (Revised December 2007)
Case

TiVo 2007: DVRs and Beyond

By: David B. Yoffie and Michael Slind

Tom Rogers, CEO of TiVo, had placed multiple strategic bets on his company. In September 2007, that strategy was due for a major test. TiVo was a maker of digital video recorder (DVR) products and a distributor of DVR technology. Rogers believed that macro-trends in... View Details

Keywords: Advertising; Business Model; Television Entertainment; Intellectual Property; Lawsuits and Litigation; Management Analysis, Tools, and Techniques; Distribution; Problems and Challenges; Partners and Partnerships; Research; Internet; Entertainment and Recreation Industry; United States

07 Aug 2000
Research & Ideas

The Business of Biotech

investment. Steve Williams (MBA '84), senior director at Genentech, Inc., in South San Francisco, remembers watching a television program about the biotech industry in late 1987 with his father, who was... View Details

Keywords: by Julia Hanna; Biotechnology; Health; Technology

09 May 2017
First Look

New Research and Ideas, May 9

a sovereign default may affect the economy. 2017 Green Capitalism? Business and the Environment in the Twentieth Century Entrepreneurship, Policy, and the Geography of Wind Energy By: Jones, G. Abstract—This study examines the geography of the global wind energy View Details

Keywords: Sean Silverthorne

23 Aug 2011
First Look

First Look: August 23

unobserved program attributes. Our focus is on the network television industry, in which the products are television shows. We estimate a model that allows us to distinguish between the direct effect of... View Details

Keywords: Sean Silverthorne

21 Oct 2008
First Look

First Look: October 21, 2008

door-to-door marketing of a home water purification solution. We find that higher prices screen out those who use the product less. By contrast, we find no consistent evidence of sunk-cost effects. Download the paper: http://www.hbs.edu/research/pdf/07-034.pdf Local... View Details

Keywords: Martha Lagace

June 2012 (Revised March 2014)
Case

Best Buy in Crisis

By: John R. Wells and Galen Danskin

In June 2012, Best Buy was in crisis. In 1996, Best Buy overtook Circuit City as the world's leader in consumer electronics retailing; however, 18 years later, Best Buy now found this position threatened. With $51 billion in revenues, it was still the biggest CE... View Details

Keywords: Change Management; Decision Choices and Conditions; Forecasting and Prediction; Competitive Strategy; Ethics; Management Teams; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

2017, Jason Blum, the founder and chief executive officer of film and television production company Blumhouse Productions, has another blockbuster on his hands with the movie Get Out, produced for just $4.5 million. Remarkable returns for... View Details

Keywords: Dina Gerdeman

October 2018 (Revised August 2023)
Case

Safecast: Bootstrapping Human Capital to Big Data

By: Ethan Bernstein and Stephanie Marton

On March 11, 2011, at 2:46pm, a 9.1-on-the-Richter-scale, six-minute long earthquake unleashed a tsunami that ravaged the Tohoku region of Japan, damaging the Fukushima Daiichi Nuclear Power facility and releasing sufficient radioactive material into the air and ocean... View Details

25 Apr 2017
First Look

First Look at New Research, April 25

Economics & Management Strategy Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior By: Prince, Jeffrey, and Shane Greenstein Abstract—The television industry is... View Details

Keywords: Sean Silverthorne

29 Oct 2013
First Look

First Look: October 29

Industry: A Historical Perspective By: Jones, G. Abstract—This chapter explores the impact of the global beauty industry on beauty ideals. It shows that as the industry internationalized from the late... View Details

Keywords: Sean Silverthorne

19 Apr 2010
Research & Ideas

The History of Beauty

Beauty Imagined: A History of the Global Beauty Industry is the first serious attempt to trace the history of the $330 billion global beauty industry and its large collection of fascinating entrepreneurs... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

29 Sep 2015
First Look

September 29, 2015

innovations from industry outsiders who saw economic opportunities where others didn’t—and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned... View Details

Keywords: Sean Silverthorne

2013
Working Paper

How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars

By: Isao Okada and Stephen A. Greyser

When a Major League Baseball club signs a Japanese star player, it obviously tries to commercialize its investment in the player. The initial focus is on home attendance (ticket sales) and television audiences, plus merchandise sales. These elements are similar to... View Details

Keywords: Commercialization; Sports; Revenue; Sports Industry; Japan; United States