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      Strategic PositioningRemove Strategic Positioning →

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      • August 2000 (Revised November 2001)
      • Case

      Edmunds.com (A)

      By: Stephen P. Bradley and Christina Akers
      Edmund's began in 1966 as a publisher of new and used vehicle guides and grew into one of the leading third-party automotive web sites of today. This case explores how Edmunds.com gained a competitive edge using strategic partnerships and alliances, as well as careful... View Details
      Keywords: Growth and Development Strategy; Business Strategy; Success; Product Positioning; Partners and Partnerships; Competitive Advantage; Auto Industry; Information Technology Industry
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      Bradley, Stephen P., and Christina Akers. "Edmunds.com (A)." Harvard Business School Case 701-025, August 2000. (Revised November 2001.)
      • July 2000 (Revised April 2001)
      • Case

      Agricultural Biotechnology and its Regulation

      By: Forest L. Reinhardt
      In the United States, genetically modified corn and soybeans are now widely grown and consumed. In Europe, however, they have been dubbed "Frankenstein foods," shunned by packaged food manufacturers, and subjected to a host of governmental restrictions. This case... View Details
      Keywords: Agribusiness; Genetics; Governing Rules, Regulations, and Reforms; Corporate Strategy; Trade; Law; Goods and Commodities; Safety; Environmental Sustainability; Government and Politics; Agriculture and Agribusiness Industry; Biotechnology Industry; Europe; United States
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      Reinhardt, Forest L. "Agricultural Biotechnology and its Regulation." Harvard Business School Case 701-004, July 2000. (Revised April 2001.)
      • September 1999 (Revised May 2003)
      • Case

      Deloitte & Touche (A): A Hole in the Pipeline

      By: Rosabeth M. Kanter and Jane Roessner
      Deloitte & Touche was losing talented women, and CEO Mike Cook wanted to stop the loss, especially as the accounting and consulting fields became more competitive. The firm commissioned an analysis of the situation; now it had to consider the results and develop a plan... View Details
      Keywords: Strategic Planning; Organizational Culture; Accounting; Gender; Organizational Change and Adaptation; Loss; Change Management; Jobs and Positions; Resignation and Termination; Accounting Industry; United States
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      Kanter, Rosabeth M., and Jane Roessner. "Deloitte & Touche (A): A Hole in the Pipeline." Harvard Business School Case 300-012, September 1999. (Revised May 2003.)
      • September 1999 (Revised May 2003)
      • Case

      Deloitte & Touche (B): Changing the Workplace

      By: Rosabeth M. Kanter and Jane Roessner
      Deloitte & Touche women's initiative changed the workplace culture at the firm, solved retention problems, and brought external benefits. Now a new CEO must decide how to take this a step further as competition for talent was even stronger, young people had different... View Details
      Keywords: Strategic Planning; Organizational Culture; Accounting; Gender; Organizational Change and Adaptation; Loss; Change Management; Jobs and Positions; Resignation and Termination; Accounting Industry; United States
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      Kanter, Rosabeth M., and Jane Roessner. "Deloitte & Touche (B): Changing the Workplace." Harvard Business School Case 300-013, September 1999. (Revised May 2003.)
      • November 1998 (Revised November 2001)
      • Case

      BMW AG: The Digital Car Project (A)

      By: Stefan H. Thomke and Ashok Nimgade
      Describes how the German automotive firm BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies fully in the very competitive automotive industry, BMW is faced with the challenge of changing its... View Details
      Keywords: Change; Competency and Skills; Management; Time Management; Product Positioning; Product Development; Business Processes; Performance; Problems and Challenges; Technology; Auto Industry
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      Thomke, Stefan H., and Ashok Nimgade. "BMW AG: The Digital Car Project (A)." Harvard Business School Case 699-044, November 1998. (Revised November 2001.)
      • October 1998 (Revised November 1999)
      • Case

      Chantal Cookware Corp.

      By: H. Kent Bowen, Paul W. Marshall and Stephanie Dodson
      Chantal Cookware is a small, private company with a 15-year record of success in the design, assembly, and sale of high-end cookware. It experiences serious setbacks when consumers' tastes shift from colorful enamel-on-steel products to commercial-style cookware.... View Details
      Keywords: Consumer Behavior; Strategic Planning; Market Entry and Exit; Product Positioning; Trends; Manufacturing Industry
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      Bowen, H. Kent, Paul W. Marshall, and Stephanie Dodson. "Chantal Cookware Corp." Harvard Business School Case 699-023, October 1998. (Revised November 1999.)
      • October 1998 (Revised December 1999)
      • Case

      Lockheed Martin IMS: Making a Contribution and a Profit

      By: Rosabeth M. Kanter and Courtney Purrington
      Examines Lockheed Martin's attempt to move from its traditional reliance on defense/aerospace contracts into providing outsourced government services in the social sector. The protagonist reflects on the past 24 years of rapid growth in the company and the myriad... View Details
      Keywords: Social Enterprise; Partners and Partnerships; Diversification; Performance Effectiveness; Job Cuts and Outsourcing; Welfare; Private Ownership; Public Ownership; Privatization; Strategic Planning; United States
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      Kanter, Rosabeth M., and Courtney Purrington. "Lockheed Martin IMS: Making a Contribution and a Profit." Harvard Business School Case 399-018, October 1998. (Revised December 1999.)
      • September 1998 (Revised May 1999)
      • Case

      Strategic Services at Andersen Consulting

      By: Thomas J. DeLong, Catherine M. Conneely and Abby J. Hansen PHD
      Bill Copacino, Andersen Consulting's managing partner of Strategic Services Americas, needed to submit his recommendation to Peter Fuchs, Strategic Services worldwide director, for the operating plan for Strategic Services Americas for fiscal year 1999. Strategic... View Details
      Keywords: Strategic Planning; Recruitment; Organizational Culture; Expansion; Business Units; Consulting Industry
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      DeLong, Thomas J., Catherine M. Conneely, and Abby J. Hansen PHD. "Strategic Services at Andersen Consulting." Harvard Business School Case 899-065, September 1998. (Revised May 1999.)
      • August 1998
      • Case

      Electronic Commerce at Air Products

      By: F. Warren McFarlan and Melissa Dailey
      In 1998,chief information officers (CIOs) in the highly competitive international gases and chemicals business faced the reality that electronic commerce capability was a strategic necessity. The results of annual surveys of technology officers in the chemical industry... View Details
      Keywords: Management Teams; Information Technology; Globalized Markets and Industries; Infrastructure; Internet and the Web; Technology Adoption; Business Strategy; Chemical Industry; United States
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      McFarlan, F. Warren, and Melissa Dailey. "Electronic Commerce at Air Products." Harvard Business School Case 399-035, August 1998.
      • April 1998
      • Case

      Compaq, 1998

      By: Steven C. Wheelwright and Matt Verlinden
      In 1997, Compaq Computer Corp. had become a $25 billion powerhouse. It had accomplished its revenue growth projections, successfully made a number of strategic acquisitions, and increased its gross margins, principally by moving up market into servers, workstations,... View Details
      Keywords: Mergers and Acquisitions; Transformation; Customer Relationship Management; Profit; Revenue; Growth and Development Strategy; Brands and Branding; Distribution Channels; Alliances; Customization and Personalization; Computer Industry
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      Wheelwright, Steven C., and Matt Verlinden. "Compaq, 1998." Harvard Business School Case 698-094, April 1998.
      • January 1998 (Revised May 1999)
      • Case

      General Scanning, Inc. (A)

      By: H. Kent Bowen, Sean McClenaghan and Charles Tillen
      General Scanning, Inc. was founded by Jean Montagu and Pierre Brosens, two MIT mechanical engineers with an interest in developing innovative products based on the early application of lasers. They invented proprietary technology for laser beam positioning and scanning... View Details
      Keywords: Transition; Entrepreneurship; Management Practices and Processes; Product Development; Strategic Planning; Research and Development; Risk and Uncertainty; Commercialization; Manufacturing Industry
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      Bowen, H. Kent, Sean McClenaghan, and Charles Tillen. "General Scanning, Inc. (A)." Harvard Business School Case 698-036, January 1998. (Revised May 1999.)
      • August 1997 (Revised March 1999)
      • Case

      VeriFone (1997)

      By: Richard L. Nolan, Anne Donnellon and Donna B. Stoddard
      VeriFone, a leading manufacturer of payment systems technology, was acquired by Hewlett-Packard in June 1997. The case describes the strategic challenges that VeriFone faces as it positions itself to compete in the Internet payment systems marketplace. View Details
      Keywords: Information Technology; Internet; Innovation Strategy; Technological Innovation; Business Strategy; Information Technology Industry
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      Nolan, Richard L., Anne Donnellon, and Donna B. Stoddard. "VeriFone (1997)." Harvard Business School Case 398-030, August 1997. (Revised March 1999.)
      • November 1996
      • Case

      Del Webb Corporation (C), The

      By: Jay W. Lorsch and Samanta Graff
      Dion and the other Del Webb directors were open to having Industrial Equity Pacific (IEP) and Webcott Holdings representation on the board. The IEP representative was perceived as reserved and lacking in sophistication. Cotter of Webcott, however, struck the directors... View Details
      Keywords: Crisis Management; Management Succession; Strategic Planning; Governing and Advisory Boards; Horizontal Integration; Conflict Management
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      Lorsch, Jay W., and Samanta Graff. "Del Webb Corporation (C), The." Harvard Business School Case 497-019, November 1996.
      • August 1996
      • Article

      When Do Joint Ventures Create Value?

      By: Ashish Nanda and P. Mohanram
      Firms enter into joint ventures when their performance is deteriorating. Parent firms earn significant positive returns around announcements. However, at joint venture level, market value weighted return is insignificant. The stock market reacts negatively to ventures... View Details
      Keywords: Joint Ventures; Financial Markets; Value
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      Nanda, Ashish, and P. Mohanram. "When Do Joint Ventures Create Value?" Academy of Management Best Paper Proceedings 1996, no. 1 (August 1996): 36–40.
      • July 1996 (Revised January 1997)
      • Case

      Northwest Airlines: Strategic Alliance and Strategic Position--May 1996

      By: Leonard A. Schlesinger and Davis Dyer
      Describes the strategic position of Northwest Airlines in 1996 and discusses its financial rebound and changes and improvements since the 1993 restructuring agreement. Describes the company's new strategy and its management of principal strategic assets, focusing at... View Details
      Keywords: Air Transportation; Restructuring; Alliances; Competitive Strategy; Government Administration; Cooperation; Business Strategy; Air Transportation Industry; United States; Netherlands
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      Schlesinger, Leonard A., and Davis Dyer. "Northwest Airlines: Strategic Alliance and Strategic Position--May 1996." Harvard Business School Case 897-034, July 1996. (Revised January 1997.)
      • November 1995 (Revised February 1996)
      • Case

      Monsanto Company: The Coming of Age of Bio-Technology

      By: Ray A. Goldberg and Thomas N. Urban Jr
      Monsanto has one product, Roundup, accounting for 30% of company net income and is going off patent. How should the company position itself and its products in the future? View Details
      Keywords: Patents; Product Positioning; Strategic Planning; System Shocks; Biotechnology Industry
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      Goldberg, Ray A., and Thomas N. Urban Jr. "Monsanto Company: The Coming of Age of Bio-Technology." Harvard Business School Case 596-034, November 1995. (Revised February 1996.)
      • October 1995
      • Case

      Singapore TradeNet: Beyond TradeNet to the Intelligent Island

      By: Lynda M. Applegate, John L. King and Soon-Siong Neo
      Describes the actions taken by the government of Singapore to enable the country to survive and prosper after it achieved independence in the late 1960s. Recognizing that its small size, limited natural resources, but excellent location placed it in a vulnerable... View Details
      Keywords: Transition; Communication Technology; Governing Rules, Regulations, and Reforms; Policy; Digital Platforms; Information Technology; Technology Adoption; Information Technology Industry; Singapore
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      Applegate, Lynda M., John L. King, and Soon-Siong Neo. "Singapore TradeNet: Beyond TradeNet to the Intelligent Island." Harvard Business School Case 196-105, October 1995.
      • June 1995 (Revised September 2019)
      • Teaching Note

      Richardson Sheffield

      By: Christopher A. Bartlett and Ashish Nanda
      This note was prepared to aid instructors in the use of "Richardson Sheffield," HBS No. 392-089. The case traces Bryan Upton’s 20-plus years as managing director of a Sheffield-based cutlery company and describes the strategic and organizational actions he took to... View Details
      Keywords: Development; General Management; Human Resources; Management; Leadership; Strategy; United Kingdom
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      Bartlett, Christopher A., and Ashish Nanda. "Richardson Sheffield." Harvard Business School Teaching Note 395-212, June 1995. (Revised September 2019.)
      • September 1993 (Revised July 1995)
      • Background Note

      Public Policy and the Manager: Conceptual Framework

      By: Willis M. Emmons III
      Government intervention in markets may have significant effects--both positive and negative--on a firm's strategic options and its performance outcomes. Thus the ability to analyze the origins, implications, and dynamics of public policy is a critical managerial skill... View Details
      Keywords: Policy; Management Skills; Government and Politics; Adoption; Business Strategy; Performance Evaluation; Economic Systems
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      Emmons, Willis M., III. "Public Policy and the Manager: Conceptual Framework." Harvard Business School Background Note 794-028, September 1993. (Revised July 1995.)
      • April 1993 (Revised November 1994)
      • Case

      Chiron Corp.

      By: Steven C. Wheelwright
      Pablo Valenzuela, vice president of R&D at Chiron Corp., faces several choices for how to allocate scarce resources across several promising projects. These choices will determine Chiron's position in several emerging biotechnology and diagnostic markets, including... View Details
      Keywords: Health Testing and Trials; Research and Development; Failure; Business Strategy; Joint Ventures; Strategic Planning; Opportunities; Product Development; Biotechnology Industry; California
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      Wheelwright, Steven C. "Chiron Corp." Harvard Business School Case 693-052, April 1993. (Revised November 1994.)
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