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- All HBS Web
(1,935)
- People (5)
- News (439)
- Research (1,020)
- Events (7)
- Multimedia (3)
- Faculty Publications (774)
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- 26 Aug 2013
- Lessons from the Classroom
Built for Global Competition from the Start
Thanks to the Internet, entrepreneurs are no longer confined to a local geography when building a new business—the world can be their market from day one. But building a startup as a global business requires View Details
- July 2013 (Revised August 2017)
- Case
TaKaDu
By: Elie Ofek and Matthew Preble
In December 2012, Amir Peleg, founder and CEO of TaKaDu, reflected on how to position his young firm for the next fiscal year and beyond. The small Israeli startup had developed an innovative software system that used patented algorithms and statistical analysis to... View Details
Keywords: Innovation; Customer Selection; Business Marketing; High-tech Marketing; Enterprise Resource Planning; Water Resources; Water Management; Utilities; Product Positioning; Expansion; Resource Allocation; Applications and Software; Entrepreneurship; Business Startups; Business Strategy; Innovation and Invention; Growth and Development Strategy; Utilities Industry; Australia; Israel
- August 2016 (Revised June 2017)
- Case
Showpad
Showpad is a growing startup whose founders are considering changes to spur growth. The options include changes to the product line, to pricing, and to sales management practices. View Details
Cespedes, Frank V. "Showpad." Harvard Business School Case 817-006, August 2016. (Revised June 2017.)
- November 2020
- Teaching Note
DayTwo: Going to Market with Gut Microbiome
By: Ayelet Israeli
Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B Vs. B2C; B2B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
- September 2013
- Case
Advanced Leadership Pathways: Laurent Adamowicz and Bon'App
By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
After a successful career as Chairman and CEO of Paris-based luxury food company Fauchon, Laurent Adamowicz sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable... View Details
Keywords: Management; Startup; Leadership; Leadership Style; Leadership Skills; Nutrition Database; Nutritionist In Your Pocket; Nutritional Educational Platform; Shazam Of Food; Weight Loss; Iphone; Android; Applications; App Development; Nutrition Labeling; Nutritional Information; Obesity; Epidemic; Applications and Software; Nutrition; Business Startups; Health; Health Care and Treatment; Information Technology Industry; Health Industry; Boston; Massachusetts
- May 2017
- Case
ATH Technologies: Making the Numbers
By: Robert Simons and Jennifer Packard
An exercise that takes students through five stages of growth in an entrepreneurial start-up in the medical devices industry: 1) founding, 2) growth, 3) push to profitability, 4) relocation process, and 5) takeover by new management. At each stage, students must... View Details
Keywords: Balancing Innovation And Control; Performance Evaluation; Strategy And Execution; Management Control Systems; Risk Management; Business Growth and Maturation; Business Startups; Profit; Geographic Location; Governance Controls; Innovation and Invention; Management Succession; Medical Devices and Supplies Industry
Simons, Robert, and Jennifer Packard. "ATH Technologies: Making the Numbers." Harvard Business School Case 117-012, May 2017.
- 02 Apr 2018
- Research & Ideas
Is 'Gut Feel' a Good Reason to Invest in a Startup?
vasilchenko The odds investors face when deciding which startup to back are long enough to make any self-respecting poker player toss in their cards. “Most investors know that when they write a $50,000 check they have a 98 percent chance... View Details
- February 2024 (Revised July 2024)
- Case
Korea Venture Investment Corporation
By: Paul A. Gompers and Billy Chan
Financial service sector Korea Venture Investment Corporation (KVIC) is the venture capital arm of the Korean government with a founding mission to build a domestic startup ecosystem that would be as competitive as Silicon Valley. KVIC manages a basket of... View Details
Keywords: Entrepreneurship; Society; Investment; Venture Capital; Mission and Purpose; State Ownership; Financial Services Industry; Asia; South Korea
Gompers, Paul A., and Billy Chan. "Korea Venture Investment Corporation." Harvard Business School Case 224-022, February 2024. (Revised July 2024.)
- 21 Oct 2015
- Research & Ideas
How to Predict if a New Business Idea is Any Good
Operations Management unit at Harvard Business School. “They didn’t know it would turn out to be a multibillion dollar industry.” “By definition, when an investor makes an investment, it changes the probability of success” In a new... View Details
- August 2018 (Revised October 2019)
- Case
C3.ai—Driven to Succeed
By: Robert Simons and George Gonzalez
CEO Tom Siebel navigates his artificial intelligence (ai) startup through a series of pivots, market expansions, and even an elephant attack to become a leading platform ad service provider. The case describes his unusual management approach emphasizing employee... View Details
Keywords: Strategy Execution; Performance Measurement; Critical Performance Variables; Strategic Boundaries; Internet Of Things; Artificial Intelligence; Software Development; Big Data; Machine Learning; Business Startups; Management Style; Business Strategy; Performance; Measurement and Metrics; Organizational Culture; AI and Machine Learning; Digital Transformation; Applications and Software; Digital Marketing; Analytics and Data Science; Technology Industry; United States; California
Simons, Robert, and George Gonzalez. "C3.ai—Driven to Succeed." Harvard Business School Case 119-004, August 2018. (Revised October 2019.)
- March 2020
- Teaching Note
onefinestay: Building a Luxury Experience in the Sharing Economy
By: Jill Avery and Anat Keinan
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
Keywords: Two-sided Marketplace; Two-sided Market; Hospitality Industry; Hotels; Luxury Brand; Sharing Economy; Startup; Scaling; Growth; Customer Segmentation; Brand Positioning; Marketing; Marketing Strategy; Brands and Branding; Luxury; Entrepreneurship; Business Startups; Business Model; Venture Capital; Customers; Segmentation; Growth and Development Strategy; Travel Industry; Tourism Industry; Accommodations Industry; United Kingdom; London; Europe
- March 2010 (Revised April 2010)
- Case
Alibaba Group
By: Julie M. Wulf
Discusses how Alibaba Group successfully managed new business ventures to become a leader in China's online marketplaces. Students follow Alibaba Group's transition from a startup to a multibusiness firm with over 15,000 employees in just over a decade. They analyze... View Details
Keywords: History; Business Subsidiaries; Competition; Multinational Firms and Management; Corporate Strategy; Executive Compensation; Business Headquarters; Cooperation; Organizational Change and Adaptation; Growth and Development Strategy; China
Wulf, Julie M. "Alibaba Group." Harvard Business School Case 710-436, March 2010. (Revised April 2010.)
- October 2019
- Case
Regtech at HSBC
By: Aiyesha Dey, Jonas Heese and James Weber
Mark Cooke, Global Head of Operational Risk, needed to decide between a traditional regulatory control system and a new regtech system to manage non-financial risks.
Non-financial risks failures such as money laundering and tax evasion had cost HSBC billions of... View Details
Keywords: Risk Management; Banks and Banking; Collaborative Innovation and Invention; Banking Industry; Information Technology Industry; United Kingdom; United States
Dey, Aiyesha, Jonas Heese, and James Weber. "Regtech at HSBC." Harvard Business School Case 120-046, October 2019.
- June 2024
- Teaching Note
Beamery: Using Skills and AI to Modernize HR
By: Boris Groysberg, David Lane, Susan Pinckney and Alexis Lefort
Teaching Note for HBS Case No. 424-004. Unicorn human relationships startup Beamery evaluates it growth versus depth strategy as its strategic partners and customers could become future competitors in a quickly changing AI based human resources and talent management... View Details
Keywords: Analysis; Business Growth and Maturation; Business Model; Business Startups; Business Plan; Disruption; Transformation; Talent and Talent Management; Decisions; Diversity; Ethnicity; Gender; Nationality; Race; Residency; Higher Education; Learning; Entrepreneurship; Fairness; Cross-Cultural and Cross-Border Issues; Global Strategy; Growth and Development; AI and Machine Learning; Digital Platforms; Disruptive Innovation; Technological Innovation; Job Offer; Job Search; Knowledge Acquisition; Knowledge Use and Leverage; Product; Mission and Purpose; Strategic Planning; Problems and Challenges; Corporate Strategy; Equality and Inequality; Valuation; Value Creation; Employment Industry; United Kingdom
- July 2020
- Case
Amanda and Kristen: Mented Cosmetics
By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details
Keywords: Brands and Branding; Competition; Customers; Disruption; Disruptive Innovation; Distribution Channels; Entrepreneurship; Finance; Macroeconomics; Marketing; Marketing Channels; Marketing Communications; Marketing Strategy; Mission and Purpose; Organizational Culture; Product Design; Product Development; Product Positioning; Sales; Social Issues; Social Marketing; Business Startups; Strategic Planning; Strategy; Supply Chain Management; Venture Capital; Beauty and Cosmetics Industry; Advertising Industry; Public Relations Industry; Chemical Industry; Manufacturing Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
Rogers, Steven, Jeffrey J. Bussgang, and Alterrell Mills. "Amanda and Kristen: Mented Cosmetics." Harvard Business School Case 321-002, July 2020.
- October 2017 (Revised November 2017)
- Case
Lovepop
By: Robert F. White, Ramana Nanda and Olivia Hull
As they prepare to graduate from Harvard Business School, the co-founders of greeting card company startup Lovepop need capital to cover the company’s operating costs and must choose between two seed financing offers. One offer is from an angel group and the other from... View Details
Keywords: Accelerator; Incubator; Seed Financing; Convertible Debt; Entrepreneurship; Venture Capital; Financing and Loans; Borrowing and Debt; Growth and Development Strategy; Valuation; Consumer Products Industry; Retail Industry; Boston; Massachusetts; United States
White, Robert F., Ramana Nanda, and Olivia Hull. "Lovepop." Harvard Business School Case 818-015, October 2017. (Revised November 2017.)
- May 2020 (Revised July 2020)
- Case
MassChallenge
The case explores the strategic decision of global non-profit startup accelerator MassChallenge on whether to pursue a for-profit spinoff, discussing: (1) the costs and benefits of this decision, (2) how best to manage the risks of the decision, and (3) alternative... View Details
Keywords: Accelerators; Nonprofit Organizations; Business Startups; Business Model; For-Profit Firms; Cost vs Benefits; Risk Management; Decision Making; Strategy
Koning, Rembrand, Andy Wu, Nataliya Langburd Wright, and Tarun Khanna. "MassChallenge." Harvard Business School Case 720-469, May 2020. (Revised July 2020.)
- 29 Sep 2021
- Research & Ideas
For Entrepreneurs, Blown Deadlines Can Crush Big Ideas
out of cash before solving the problem, Harvard Business School researchers write in Entrepreneurial Learning and Strategic Foresight, recently published in the Strategic Management Journal. For startups... View Details
Keywords: by Rachel Layne
- Research Summary
Overview
Start Up Strategy and Management
Bussgang’s research focuses on applying Lean Startup principles to early-stage technology companies as well as the challenges and opportunities when scaling startups. His work led to the creation of the MBA elective course... View Details
- 07 Feb 2019
- Book
How Big Companies Can Outrun Disruption
obviously the most challenging. Lagace: What are common errors when companies try to create innovative cultures? Pisano: Big companies too often try to emulate startup cultures, and that’s misguided. First of all, not all View Details
Keywords: by Martha Lagace