Publications

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2008
Working Paper

I Am Not on the Market, I Am Here with Friends: Using On-Line Social Networks to Find a Job or a Spouse

By: Mikolaj Jan Piskorski

Sociologists have extensively documented that networks influence market exchange through improved matching and vouching. In this paper, I propose that networks can also blunt the signal of market participation, as actors who are on the market surrounded by their... View Details

Keywords: Job Search; Knowledge Use and Leverage; Market Participation; Market Transactions; Social and Collaborative Networks; Online Technology

10 Feb 2009
Conference Presentation

Who Really Is Your Friend? Pursuing Happiness in Your Perception of Social Networks

By: Lalin Anik and Michael I. Norton

September 2009 (Revised March 2015)
Case

eBay Partner Network (A)

By: Benjamin Edelman and Ian Larkin

eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details

Keywords: Compensation and Benefits; Marketing Strategy; Partners and Partnerships; Motivation and Incentives; Online Technology; Service Industry

7:30 PM – 9:30 PM PST, 07 Mar 2017
HBS Alumni Events

HBS Los Angeles Young Alumni Networking Reception

HBS alumni MBA 2002-2016 are invited to an evening of socializing and networking in Los Angeles. View Details

12 PM – 1 PM EDT, 28 Oct 2015
Webinars: Career

Harnessing Social Media for Thought Leadership, Networking, and Job Searching

LinkedIn, Facebook, Twitter, Google+, Klout, Hootsuite, Blogs #Overwhelmed? The world of social media for business professionals is getting increasingly complex. Sasha Grinshpun, HBS MBA 2002 and founder/ executive coach at sasha360.com, will provide the best-in-class... View Details

August 2022 (Revised February 2023)
Case

Braintrust: The Blockchain-Powered Talent Network

By: Christopher Stanton, Joseph B. Fuller and George Gonzalez

A San Francisco startup seeks to disrupt the freelancing industry through its user-owned talent network powered by the cryptocurrency, BTRST. View Details

Keywords: Freelancers; Blockchain; Cryptocurrency; Social and Collaborative Networks; Talent and Talent Management; Consulting Industry; Technology Industry; United States

01 Jul 2011
News

Are you a Collaborative Leader?

Keywords: Herminia Ibarra, Morten T. Hansen

Article

Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

By: Leslie K. John, Oliver Emrich, Sunil Gupta and Michael I. Norton

Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details

Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media

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2011
Working Paper

Quantity vs. Quality: Exclusion by Platforms with Network Effects

By: Andrei Hagiu

This paper provides a simple model of platforms with direct network effects, in which users value not just the quantity (i.e., number) of other users who join, but also their average quality in some dimension. A monopoly platform is more likely to exclude low-quality... View Details

Keywords: Multi-sided Platforms; Exclusion; Quality And Quantity; Cost; Governing Rules, Regulations, and Reforms; Network Effects; Market Participation; Digital Platforms; Monopoly; Quality; Motivation and Incentives; Strategy

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December 2016
Article

Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship... View Details

Keywords: Sponsorship; Co-marketing; Partnerships; International Marketing; Arts Marketing; Relationship Marketing; Museums; Resource Integration; Marketing; Partners and Partnerships; Financial Institutions; Arts

February 2024
Module Note

Collaborate on the Core, Compete on the Edges

By: Frank Nagle

In the rapidly evolving environment of modern business, the digitization of economic activity and the ubiquitous integration of technology across industries are fundamentally altering how companies develop and implement strategy. The rise of digital technologies has... View Details

Keywords: Technology Adoption; Competition; Cooperation; Collaborative Innovation and Invention

August 2012 (Revised October 2015)
Case

LinkedIn Corporation, 2012

By: David Yoffie and Liz Kind

Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet... View Details

Keywords: Social Networking; Media; Technology; Strategy; Growth Management; Internet and the Web; Corporate Strategy; Social and Collaborative Networks; Brands and Branding; Social Media; Media and Broadcasting Industry; Media and Broadcasting Industry; California

12 Feb 2009
Working Paper Summaries

Platform Competition, Compatibility, and Social Efficiency

Keywords: by Ramon Casadesus-Masanell & Francisco Ruiz-Aliseda; Computer

Research Summary

Dissertation - Social Structure and Mechanisms of Collective Production:Evidence from Wikipedia

Andreea's dissertation research examines social networks in the setting of collective production, defined as collective action oriented towards production of collective goods - goods available for consumption by all members of a group whenever they... View Details

March 2010 (Revised October 2011)
Background Note

Social Media

By: Sunil Gupta, Kristen Amalie Bozzone Armstrong and Zachary Scott Clayton

This note describes the rapidly changing environment of social media and how managers can leverage it. View Details

Keywords: Framework; Knowledge Use and Leverage; Situation or Environment; Social and Collaborative Networks

2000
Book

The Collaboration Challenge: How Nonprofits and Business Succeed through Strategic Alliances

By: J. E. Austin

Keywords: Alliances; Business Ventures; Nonprofit Organizations