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      • April 2013 (Revised October 2013)
      • Case

      National Instruments

      By: Lynda M. Applegate, Keri Pearlson and Natalie Kindred
      This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms... View Details
      Keywords: Organizational Structure; Applications and Software; Organizational Culture; Technological Innovation; Digital Platforms; Innovation and Management; Media; Management Systems; Social and Collaborative Networks; Information Technology Industry; Service Industry; Texas
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      Applegate, Lynda M., Keri Pearlson, and Natalie Kindred. "National Instruments." Harvard Business School Case 813-001, April 2013. (Revised October 2013.)
      • April 2013
      • Article

      Overcoming Resistance to Organizational Change: Strong Ties and Affective Cooptation

      By: Julie Battilana and Tiziana Casciaro
      We propose a relational theory of how change agents in organizations use the strength of ties in their network to overcome resistance to change. We argue that strong ties to potentially influential organization members who are ambivalent about a change (fence-sitters)... View Details
      Keywords: Organizational Change and Adaptation; Social and Collaborative Networks; Power and Influence; Health Industry; United Kingdom
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      Battilana, Julie, and Tiziana Casciaro. "Overcoming Resistance to Organizational Change: Strong Ties and Affective Cooptation." Management Science 59, no. 4 (April 2013): 819–836.
      • January 2013 (Revised April 2015)
      • Case

      Affinity Labs: Valuing Customer Growth

      By: Joseph B. Lassiter III and Elizabeth Kind
      In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold... View Details
      Keywords: Mergers and Acquisitions; Business Startups; Entrepreneurship; Demand and Consumers; Partners and Partnerships; Social and Collaborative Networks; Online Technology
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      Lassiter, Joseph B., III, and Elizabeth Kind. "Affinity Labs: Valuing Customer Growth." Harvard Business School Case 813-147, January 2013. (Revised April 2015.)
      • Aug 2013
      • Conference Presentation

      Brokerage Spaces: How Informal Networks Transform Formal Structure In The Pursuit Of Complex Tasks

      By: Ranjay Gulati and Luciana Silvestri
      Keywords: Ambiguity; Cognition; Collaboration; Networks; Organizational Design; Cognition and Thinking
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      Gulati, Ranjay, and Luciana Silvestri. "Brokerage Spaces: How Informal Networks Transform Formal Structure In The Pursuit Of Complex Tasks." Paper presented at the Academy of Management Annual Meeting, Lake Buena Vista (Orlando), FL, August 2013.
      • 2013
      • Conference Presentation

      Brokerage Spaces: How Informal Networks Transform Formal Structure In The Pursuit Of Complex Tasks

      By: Ranjay Gulati and Luciana Silvestri
      Keywords: Cognition; Collaboration; Networks; Organizational Structure; Cognition and Thinking
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      Gulati, Ranjay, and Luciana Silvestri. "Brokerage Spaces: How Informal Networks Transform Formal Structure In The Pursuit Of Complex Tasks." Paper presented at the Strategic Management Society Annual International Conference, Atlanta, GA, 2013.
      • Article

      Spanning the Institutional Abyss: The Intergovernmental Network and the Governance of Foreign Direct Investment

      By: Juan Alcacer and Paul Ingram
      Global economic transactions such as foreign direct investment must extend over an institutional abyss between the jurisdiction, and therefore protection, of the states involved. Intergovernmental organizations (IGOs), whose members are states, represent an important... View Details
      Keywords: Globalization; Market Transactions; Foreign Direct Investment; Government and Politics; Risk and Uncertainty; Networks; Culture; Complexity; Public Administration Industry
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      Alcacer, Juan, and Paul Ingram. "Spanning the Institutional Abyss: The Intergovernmental Network and the Governance of Foreign Direct Investment." American Journal of Sociology 118, no. 4 (January 2013).
      • November–December 2012
      • Article

      Toward a Theory of Extended Contact: The Incentives and Opportunities for Bridging Across Network Communities

      By: Maxim Sytch, Adam Tatarynowicz and Ranjay Gulati
      This study investigates the determinants of bridging ties within networks of interconnected firms. Bridging ties are defined as nonredundant connections between firms located in different network communities. We highlight how firms can enter into these relationships... View Details
      Keywords: Motivation and Incentives; Opportunities
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      Sytch, Maxim, Adam Tatarynowicz, and Ranjay Gulati. "Toward a Theory of Extended Contact: The Incentives and Opportunities for Bridging Across Network Communities." Organization Science 23, no. 6 (November–December 2012): 1658–1681.
      • November 2012
      • Teaching Note

      Groupon (TN)

      By: Sunil Gupta, Ray Weaver and Yien Hao Lock
      On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details
      Keywords: Social Networking; Media; Technology; Strategy; Business Growth and Maturation; Marketing Strategy; Marketing; Internet and the Web; Social Media; Retail Industry; Service Industry; Technology Industry; North America; United States
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      Gupta, Sunil, Ray Weaver, and Yien Hao Lock. "Groupon (TN)." Harvard Business School Teaching Note 513-046, November 2012.
      • October 2012
      • Case

      Monsanto

      By: Ray A. Goldberg
      Monsanto CEO Hugh Grant must guide his global agribusiness technology company into an uncertain future where food security, food safety, sustainability, and climate change will all impact the global food system. View Details
      Keywords: Technology; Risk and Uncertainty; Information Technology; Food; Social and Collaborative Networks; Global Strategy; Agribusiness; Globalized Markets and Industries; Agriculture and Agribusiness Industry
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      Goldberg, Ray A. "Monsanto." Harvard Business School Case 913-404, October 2012.
      • August 2012 (Revised October 2015)
      • Case

      LinkedIn Corporation, 2012

      By: David Yoffie and Liz Kind
      Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet... View Details
      Keywords: Social Networking; Media; Technology; Strategy; Growth Management; Internet and the Web; Corporate Strategy; Social and Collaborative Networks; Brands and Branding; Social Media; Service Industry; Media and Broadcasting Industry; California
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      Yoffie, David, and Liz Kind. "LinkedIn Corporation, 2012." Harvard Business School Case 713-420, August 2012. (Revised October 2015.)
      • 2012
      • Working Paper

      What Do Managers Do? Exploring Persistent Performance Differences among Seemingly Similar Enterprises

      By: Robert Gibbons and Rebecca Henderson
      Social networks and social groups have both been seen as important to discouraging malfeasance and supporting the global pro-social norms that underlie social order, but have typically been treated either as pure substitutes or as having completely independent effects.... View Details
      Keywords: Social Norms; Social Networks; Triadic Closure; Social Groups; Group Identity; Groups and Teams; Identity; Performance Consistency; Social and Collaborative Networks; Societal Protocols; Social Media
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      Gibbons, Robert, and Rebecca Henderson. "What Do Managers Do? Exploring Persistent Performance Differences among Seemingly Similar Enterprises." Harvard Business School Working Paper, No. 13-020, August 2012.
      • July 2012 (Revised August 2012)
      • Case

      Global Knowledge Management at Danone (A) (Abridged)

      By: Amy C. Edmondson and David Lane
      This case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going forward. Through... View Details
      Keywords: Decision Choices and Conditions; Employee Relationship Management; Knowledge Management; Knowledge Sharing; Social and Collaborative Networks; Expansion; Consumer Products Industry; France
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      Edmondson, Amy C., and David Lane. "Global Knowledge Management at Danone (A) (Abridged)." Harvard Business School Case 613-003, July 2012. (Revised August 2012.)
      • 2017
      • Working Paper

      Inequality in Knowledge Repository Use in Scaling Service Operations

      By: Melissa A. Valentine, Tom Fangyun Tan, Bradley R. Staats and Amy C. Edmondson
      To scale service operations requires sharing knowledge across the organization. However, prior work highlights that individuals on the periphery of organizational knowledge sharing networks may struggle to access useful knowledge at work. A knowledge repository (KR)... View Details
      Keywords: Knowledge Repository; Scaling Service Operations; Fluid Teams; Groups and Teams; Knowledge Management; Performance
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      Valentine, Melissa A., Tom Fangyun Tan, Bradley R. Staats, and Amy C. Edmondson. "Inequality in Knowledge Repository Use in Scaling Service Operations." Harvard Business School Working Paper, No. 13-001, July 2012. (Revised August 2017.)
      • July 2012
      • Article

      iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks

      By: Lalin Anik and Michael I. Norton
      We show that priming consumers with products associated with specific social networks increases the salience of those networks, influencing both word-of-mouth intentions and consumption. Consumers were exposed to friend- or family-related products (e.g., game consoles... View Details
      Keywords: Family and Family Relationships; Product; Customers; Familiarity; Social and Collaborative Networks
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      Anik, Lalin, and Michael I. Norton. "iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks." Social Influence 7, no. 3 (July 2012): 154–171.
      • March–April 2012
      • Article

      The Rise and Fall of Small Worlds: Exploring the Dynamics of Social Structure

      By: Ranjay Gulati, Maxim Sytch and Adam Tatarynowicz
      This paper explores the interplay between social structure and economic action by examining some of the evolutionary dynamics of an emergent network that coalesces into a small-world system. The study highlights the small-world system's evolutionary dynamics at both... View Details
      Keywords: Culture; System; Relationships; Globalization; Industry Clusters; Information; Networks; Competitive Strategy; Computer Industry
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      Gulati, Ranjay, Maxim Sytch, and Adam Tatarynowicz. "The Rise and Fall of Small Worlds: Exploring the Dynamics of Social Structure." Organization Science 23, no. 2 (March–April 2012): 449–471.
      • 2012
      • Book

      Talk, Inc. : How Trusted Leaders Use Conversation to Power Their Organizations

      By: Boris Groysberg and Michael Slind
      How can leaders make their big or growing companies feel small again? How can they recapture the "magic"--the tight strategic alignment, the high level of employee engagement--that drove and animated their organization when it was a start-up? As more and more... View Details
      Keywords: Leadership; Interpersonal Communication; Organizational Culture; Social and Collaborative Networks; Spoken Communication
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      Groysberg, Boris, and Michael Slind. Talk, Inc. How Trusted Leaders Use Conversation to Power Their Organizations. Harvard Business Review Press, 2012.
      • June 2012
      • Article

      The Transparency Paradox: A Role for Privacy in Organizational Learning and Operational Control

      By: Ethan S. Bernstein
      Using data from embedded participant-observers and a field experiment at the second largest mobile phone factory in the world, located in China, I theorize and test the implications of transparent organizational design on workers' productivity and organizational... View Details
      Keywords: Transparency; Privacy; Organizational Learning; Operational Control; Organizational Performance; Chinese Manufacturing; Field Experiment; Rights; Interpersonal Communication; Management Practices and Processes; Ethics; Corporate Disclosure; Performance Productivity; Boundaries; Organizations; Social and Collaborative Networks; Labor and Management Relations; Power and Influence; Manufacturing Industry; China
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      Bernstein, Ethan S. "The Transparency Paradox: A Role for Privacy in Organizational Learning and Operational Control." Administrative Science Quarterly 57, no. 2 (June 2012): 181–216.
      • 2012
      • Article

      The Two Facets of Collaboration: Cooperation and Coordination in Strategic Alliances

      By: Ranjay Gulati, Franz Wohlgezogen and Pavel Zhelyazkov
      This paper unpacks two underspecified facets of collaboration: cooperation and coordination. Prior research has emphasized cooperation, and specifically the partners' commitment and alignment of interests, as the key determinant of collaborative success. Scholars have... View Details
      Keywords: Alliances; Social and Collaborative Networks; Cooperation
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      Gulati, Ranjay, Franz Wohlgezogen, and Pavel Zhelyazkov. "The Two Facets of Collaboration: Cooperation and Coordination in Strategic Alliances." Academy of Management Annals 6 (2012): 531–583.
      • May 2012 (Revised January 2013)
      • Case

      Wikipedia: Project Esperanza

      By: Mikolaj Jan Piskorski, Andreea Gorbatai and Tiona Zuzul
      In October 2006, Wikipedia was the largest volunteer-run on-line encyclopedia which could be freely read and edited by anyone with internet access. Within almost six years of its founding in 2001, the project had attracted hundreds of thousands of editors who had... View Details
      Keywords: Web-enabled Application; Internet; Information Publishing; Social and Collaborative Networks; Groups and Teams; Publishing Industry; United States
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      Piskorski, Mikolaj Jan, Andreea Gorbatai, and Tiona Zuzul. "Wikipedia: Project Esperanza." Harvard Business School Case 712-493, May 2012. (Revised January 2013.)
      • 2012
      • Working Paper

      Organization Design for Distributed Innovation

      By: Carliss Y. Baldwin
      Systems of distributed innovation—so-called business ecosystems—have become increasingly prevalent in many industries. These entities generally encompass numerous corporations, individuals, and communities that might be individually autonomous but related through their... View Details
      Keywords: Organizational Design; Innovation and Management; Social and Collaborative Networks; Intellectual Property; Rights; Governance Controls
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      Baldwin, Carliss Y. "Organization Design for Distributed Innovation." Harvard Business School Working Paper, No. 12-100, May 2012.
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