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Show Results For
- All HBS Web
(1,049)
- People (1)
- News (129)
- Research (844)
- Events (4)
- Multimedia (1)
- Faculty Publications (195)
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- 14 May 2013
- First Look
First Look: May 14
Rhodes-Kropf, and Soojin Yim Abstract—We study how corporate governance affects firm value through the decision of whether to fire or retain the CEO. We present a model in which weak governance-which prevents shareholders from controlling... View Details
Keywords: Sean Silverthorne
- 26 Aug 2008
- First Look
First Look: August 26, 2008
United States, Europe, or Japan, or any combination. He is also faced with the immediate decision if to make offers to U.S. and European regional managers. Cash resources are scarce, and GI hopes to raise additional capital soon. View Details
Keywords: Sean Silverthorne
- 19 Jun 2012
- First Look
First Look: June 19
making complex decisions. Under some circumstances, unconscious thought improves decisions even more than conscious thought. Executive functioning depends on energy provided by glucose, and we know from previous research that the... View Details
Keywords: Sean Silverthorne
- Article
Advertising, the Matchmaker
By: Bharat N. Anand and Ron Shachar
We empirically study the informational role of advertising in matching consumers with products when consumers are uncertain about both observable and unobserved program attributes. Our focus is on the network television industry, in which the products are television... View Details
Keywords: Advertising; Information; Consumer Behavior; Television Entertainment; Risk and Uncertainty; Product; Decision Choices and Conditions; Advertising Industry
Anand, Bharat N., and Ron Shachar. "Advertising, the Matchmaker." RAND Journal of Economics 42, no. 2 (Summer 2011): 205–245. (Lead Article.)
- November 2021
- Article
Ratings, Reviews, and the Marketing of New Products
By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details
Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media
Fainmesser, Itay P., Dominique Olié Lauga, and Elie Ofek. "Ratings, Reviews, and the Marketing of New Products." Management Science 67, no. 11 (November 2021): 7023–7045.
- 15 Mar 2011
- First Look
First Look: March 15
examine the organizational transformation of risk experts in two large U.K. banks, where we study the dynamics of the risk management function over a period of five years. Our findings indicate that the rising influence of a staff function on strategic View Details
Keywords: Sean Silverthorne
- 19 Sep 2006
- First Look
First Look: September 19, 2006
the largest segment. The case describes in detail the company's endeavors to develop its private brand in apparel. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=506054 Icebreaker: The China Entry View Details
Keywords: Sean Silverthorne
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
Harvard Business Publishing has released new toolkits to help managers make key marketing decisions on market analysis, breakeven analysis, customer lifetime value, profit and pricing, and analyzing the competitive environment. The five... View Details
Keywords: by Sarah Jane Gilbert
- 15 Jul 2014
- First Look
First Look: July 15
Working Papers Decision Making Under Information Asymmetry: Experimental Evidence on Belief Refinements By: Schmidt, William, and Ryan W. Buell Abstract—We examine how people make decisions when the value... View Details
Keywords: Carmen Nobel
- April 2008
- Tutorial
Finance: An Introductory Online Course
By: Timothy A. Luehrman, Brenda W. Chia and Michelle Rendall
The Finance Online Course provides a fundamental understanding of the principles, analytical tools, and knowledge needed to make good investment and financing decisions. The course introduces students to finance ratios, forecasting methods, capital structure theory,... View Details
- 13 Oct 2010
- Research & Ideas
How Government can Discourage Private Sector Reliance on Short-Term Debt
sector's tilt toward short-term financing was merely the industry responding to a lack of available government debt instruments, such as short-term risk-free Treasuries, that were much in demand by investors during the global savings glut. So investors View Details
- 11 Jun 2007
- Lessons from the Classroom
Teaching the Next Generation of Energy Executives
You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest... View Details
- 03 Dec 2008
- What Do You Think?
Can Housing and Credit be “Nudged” Back to Health?
one might conclude that efforts to influence human decisions through "nudging" might be effective. However, respondents were far from unanimous in drawing this conclusion. Adnan Younis Lodhi initiated the debate by saying... View Details
Keywords: by Jim Heskett
- 08 Jan 2007
- What Do You Think?
Neuro Economics: Science or Science Fiction?
weak brands, even for mundane products. Does this influence purchase decisions? Stay tuned. Just how earth-shaking is this? After all, the late Milton Friedman was said to be most proud of his work with Simon Kuznets in which they... View Details
Keywords: by Jim Heskett
- 25 Jul 2006
- First Look
First Look: July 25, 2006
competing bid for the shares of Nippon Broadcasting Systems (NBS). Livedoor, the other bidder, is a highly valued Internet company that has been accused of financial wizardry to keep its stock price high. Purchase this case: View Details
Keywords: Sean Silverthorne
- December 2009 (Revised March 2013)
- Case
Woolf Farming and Processing
By: David E. Bell, Laura Winig and Mary Louise Shelman
Woolf Farming Company, a privately owned family farming business in California's Central Valley, found its business threatened by a lack of water, brought on by a combination of drought, poor quality well water and unavailability of surface water due to federally... View Details
Keywords: Family Business; Resource Allocation; Quality; Business and Government Relations; Decision Choices and Conditions; Infrastructure; Investment; Growth and Development Strategy; Climate Change; Agriculture and Agribusiness Industry; California
Bell, David E., Laura Winig, and Mary Louise Shelman. "Woolf Farming and Processing." Harvard Business School Case 510-033, December 2009. (Revised March 2013.)
- 11 Mar 2008
- First Look
First Look: March 11, 2008
financial services that Washington D.C.-based Microfinance International Corporation (MFIC) had been providing for two years to a growing number of "unbanked" Hispanic nationals in the United States and their home countries. View Details
Keywords: Martha Lagace
- 30 Jul 2013
- First Look
First Look: July 30
TCI's cross-selling efforts and the strategic decisions before it. Cases (B), (C), and (D) discuss specific situations that demonstrate issues related to the cross-selling initiative. Purchase this case:... View Details
Keywords: Anna Secino
- 16 Jun 2015
- First Look
First Look: June 16, 2015
of the Boeing 787 Dreamliner. Emphasis is on executive leadership and firm strategy in coordinating across a global network of partners in the production of a new aircraft. Purchase this case:... View Details
Keywords: Sean Silverthorne
- August 2012
- Article
Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness
By: Andrew Gershoff, Ran Kivetz and Anat Keinan
Marketers often extend product lines by offering limited-capability models that are created by removing or degrading features in existing models. This production method, called versioning, has been lauded because of its ability to increase both consumer and firm... View Details
Keywords: Brands and Branding; Production; Competency and Skills; Welfare or Wellbeing; Cost vs Benefits; Perception; Customers; Performance Evaluation; Fairness; Business Ventures
Gershoff, Andrew, Ran Kivetz, and Anat Keinan. "Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness." Journal of Consumer Research 39, no. 2 (August 2012): 382–398. (Selected in 2017 for JCR Research Curations on “Behavioral Pricing”.)