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December 2007 (Revised April 2008)
Exercise

The Elcer Products Transaction: Confidential Information for Pearl Equity Partners

By: James K. Sebenius

In a six-party negotiation exercise, the TNDA Corp. plans to sell the Elcer Products Division to one of four potential buyers (industrial, financial, U.S., German). This case contains confidential information for the Pearl Equity Partners management role. Challenges... View Details

Keywords: Negotiation

September–October 2024
Article

Should a Family Business Accept a Returning Daughter’s Radical Proposal?

By: John D. Macomber

A family-owned and controlled conglomerate in Cote d'Ivoire, West Africa, has to decide what titles and authority to give to a daughter who is being courted to leave a promising career in Europe to come back and join the business. The choices of role range from an... View Details

Keywords: Succession Planning; Power Grid; Family Business; Management Succession; Emerging Markets; Business Strategy; Agriculture and Agribusiness Industry; Côte d'Ivoire

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June 2003 (Revised October 2006)
Case

George McClelland at KSR (A)

By: Joshua D. Margolis, Ayesha Kanji and Wan Wong

George McClelland accepts a position as the chief administrative officer/chief operating officer at Kendall Square Research (KSR), a fledgling computer company that is taking its promising parallel computer technology to market. McClelland is a veteran of the computer... View Details

Keywords: History; Technological Innovation; Leadership; Business History; Accounting; Problems and Challenges; Business Strategy; Growth and Development; Computer Industry; Technology Industry

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December 2021 (Revised January 2023)
Case

Katerra (A)

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn

In April 2020, Katerra executives struggled with a series of decisions that would determine the fate of one of the best-funded construction startups in history. Katerra was founded in 2015 by technology-industry executive Michael Marks and commercial real estate... View Details

Keywords: Business Startups; Insolvency and Bankruptcy; Entrepreneurship; Failure; Construction; Real Estate Industry; Technology Industry; United States

February 2016 (Revised July 2017)
Case

An Australian Ballot for California?

By: David Moss, Marc Campasano and Dean Grodzins

In early 1891, California lawmakers were considering a plan to reform the state's elections through the introduction of an “Australian” ballot. Under this new system, candidates from all qualifying parties would appear on official ballots, which would be printed by... View Details

Keywords: Voting; Ethics; Political Elections; Laws and Statutes; Change; California

December 2007 (Revised April 2008)
Exercise

The Elcer Products Transaction: Confidential Information for US Industrial ElectroCeramics (US-IND)

By: James K. Sebenius

In a six-party negotiation exercise, the TNDA Corp. plans to sell the Elcer Products Division to one of four potential buyers (industrial, financial, U.S., German). This case contains confidential information for the US Industrial ElectroCeramics (US-IND) management... View Details

Keywords: Negotiation

April 2015
Case

Accor: Designing an Asset-Right Business and Disclosure Strategy

By: Mozaffar Khan and George Serafeim

Sebastien Bazin was now in charge of Accor, the world's largest French hotelier, a CAC 40 company with 3,600 hotels in 92 countries and a market cap of €10 billion. Previously as the European head of Colony Capital, one of the largest private equity groups and the... View Details

2014
Chapter

Remapping the Flow of Funds

By: Juliane Begenau, Monika Piazzesi and Martin Schneider

This article argues that quantitative analysis of credit market positions would benefit tremendously if the additional information about the structure of payment streams were more readily available. Most available data on credit market positions, such as the Flow of... View Details

Keywords: Accounting; Credit

December 2003 (Revised April 2004)
Case

Dragon's Teeth Vineyards

By: Alan D. MacCormack, Marius Leibold, Sven Voelpel and Kerry Herman

Dragon's Teeth Vineyards (DTV) is a South African wine producer that is considering whether to use genetically modified organisms (GMOs) in its wine-making process. GMOs promise to lower the costs of wine production significantly through increased yields and reduced... View Details

Keywords: Technological Innovation; Growth and Development Strategy; Genetics; Transition; Brands and Branding; Product Development; Product Design; Organizational Change and Adaptation; Technology Adoption; Food and Beverage Industry; Biotechnology Industry; South Africa

April 2021
Teaching Note

GreenFire Energy, 2020: Geothermal Innovation

By: John R. Wells and Benjamin Weinstock

In June 2020, after ten years of effort, GreenFire Energy Inc. (GreenFire) demonstrated its new geothermal electricity generation technology, ECO2G™. While conventional geothermal electricity only supplied 0.5% of US demand, the new technology promised to increase this... View Details

Keywords: Green Energy; Geothermal; Entrepreneur; Renewables; Geothermal Electricity; Green Technology; Renewable Energy; Energy Generation; Technological Innovation; Entrepreneurship; Strategy; Commercialization

Research Summary

Seeing Thought

By: Gerald Zaltman

This program of research combines the results from ZMET studies to create marketing stimuli such as advertising, retail store designs, product concepts, product design, and so forth, which are then presented to a sample of consumers whose reactions are observed using... View Details

March 2024
Article

The Political Effects of Immigration: Culture or Economics?

By: Alberto Alesina and Marco Tabellini

We review the growing literature on the political economy of immigration. First, we discuss the effects of immigration on a wide range of political and social outcomes. The existing evidence suggests that immigrants often, but not always, trigger backlash, increasing... View Details

Keywords: Political Backlash; Cultural Beliefs; Immigration; Political Elections; Outcome or Result; Social Issues; Perception

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March 2012
Case

Schuberg Philis

By: Thomas J. DeLong and Daniela Beyersdorfer

The Dutch professional service firm Schuberg Philis has within a few years grown into a well-known player in the Dutch IT outsourcing market and regularly wins high customer- satisfaction marks. The growing workload and 100% promise to customers have increased the... View Details

Keywords: Growth Management; Organizational Culture; Management Style; Alignment; Information Technology Industry; Netherlands

May 1998 (Revised February 1999)
Case

Diamond in the Rough (A)

By: Thomas J. DeLong and Catherine M. Conneely

Diamond Technology Partners, a consulting firm based in Chicago, was founded in 1994 by Mel Bergstein and Chris Moffitt, with investment from founding partners and Safeguard Scientifics. In April 1996, just after fiscal year-end, the two largest clients withdrew from... View Details

Keywords: Information Technology; Entrepreneurship; Going Public; Crisis Management; Finance; Consulting Industry; Chicago

July 18, 2025
Article

Using Gen AI for Early-Stage Market Research

By: James Brand, Ayelet Israeli and Donald Ngwe

Generative AI, particularly large language models (LLMs), offers a promising new tool for early-stage market research by simulating customer responses to product concepts. This can allow companies to draw conclusions similar to those they’d obtain by survey customers... View Details

Keywords: Large Language Models; Large Language Model; Generative Ai; Artificial Intelligence; Market Research; Research; Marketing; AI and Machine Learning; Analytics and Data Science; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry

March 2025
Case

Skylight: Hit Product or Scalable Company?

By: Rembrand Koning, Christina Wallace and Jeff Huizinga

Skylight, originally a digital frame startup aimed at connecting dispersed families, expanded with a second product—Calendar—to help families manage schedules. Despite significant potential, Calendar struggled with persistent technical issues and poor customer... View Details

Keywords: Culture; Software; Hardware; Entrepreneurship; Business Startups; Customer Satisfaction; Resource Allocation; Product Launch; Business Strategy; Expansion

May 1987 (Revised December 1987)
Case

Caruso's Pizza (Condensed)

Caruso's Pizza is a small, entrepreneurial restaurant chain. The case considers expansion of an experimental pizza delivery system ("express delivery") that involves a major process innovation--producing pizzas to inventory rather than to order. The system promises... View Details

Keywords: Entrepreneurship; Business Processes; Innovation and Invention; Food and Beverage Industry

February 23, 2022
Article

Can WEB3 Bring Back Competition to Digital Platforms?

By: Christian Catalini and Scott Duke Kominers

Like the early Internet, blockchain and Web3 applications promise a new wave of decentralization and competition—yet at the same time, it is unclear which of the dynamics that drove concentration in online platforms and services will remain in force under the Web3... View Details

Keywords: Web3; Blockchain; Interoperability; Internet and the Web; Technological Innovation; Competition; Digital Platforms

October 2016 (Revised November 2016)
Case

Innovating Beyond Ochsner

By: Richard G. Hamermesh and Olivia Hull

The Ochsner Health System has developed a proprietary software tool designed to treat hypertension. Built into the system’s electronic medical records, the Hypertension Digital Medicine program allows patients to record their blood pressure at home and share readings... View Details

February 2015
Case

Transforming Verizon 2015: Going Above the Network

By: Rosabeth Moss Kanter and Daniel Fox

In 2015, the Chairman and CEO of Verizon Communications reflects on his four years leading the company and considers strategic repositioning for the future. Meanwhile, a rising leader within the organization, Marni Walden, leads change with a new, company-wide product... View Details

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