Publications

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11 Aug 2008
Research & Ideas

Strategy Execution and the Balanced Scorecard

We note that quality and process improvement programs are like teaching people how to fish. Strategy maps and scorecards teach people where to fish. Another pitfall occurs when... View Details

Keywords: by Martha Lagace

01 Jun 2001
News

Platforms and Collaborations

platform from Art Technology Group, then in its infancy. This inherent flexibility has helped the platform age gracefully. Even after five years in use, a student team’s evaluation in the fall of 2000 recommended navigational improvements... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

June 2012 (Revised August 2013)
Case

Driving Towards a Disruption?

By: Willy Shih and William Noble

As Clayton Christensen drove to the studio to deliver an online executive education class, he pondered the future of management education. How big a threat did online degree programs, corporate universities, and other innovations in the delivery of management training... View Details

Keywords: Disruptive Technology; Performance Trajectories; Disruptive Innovations; Business Education; Business School; Internet And Online Services Industries; Disruptive Innovation; Higher Education; Corporate Strategy; Internet; Performance; Education Industry; Boston

September–October 2017
Article

The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests

By: Ron Kohavi and Stefan Thomke

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled... View Details

Keywords: Experiments; A/B Testing; Research; Consumer Behavior

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19 Mar 2019
First Look

New Research and Ideas, March 19, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55860 in press Journal of Consumer Psychology The Feeling of Not Knowing It All By: Yang, Haiyang, Ziv Carmon, Dan Ariely, and Michael I. Norton Abstract—How do consumers View Details

Keywords: Dina Gerdeman

August 1984 (Revised October 1992)
Background Note

Marketing Implementation

By: John A. Quelch

Describes a framework for evaluating marketing implementation problems and assesses the interfaces between marketing strategy and implementation. View Details

Keywords: Marketing Strategy

October 2016
Article

Technical Debt and System Architecture: The Impact of Coupling on Defect-related Activity

By: Alan MacCormack and Daniel J. Sturtevant

Technical debt is created when design decisions that are expedient in the short-term increase the costs of maintaining and adapting this system in future. An important component of technical debt relates to decisions about system architecture. As systems grow and... View Details

Keywords: Information Infrastructure; Performance Efficiency; Applications and Software; Infrastructure

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03 Jul 2018
First Look

New Research and Ideas, July 3, 2018

positions. To enable such assessments, firms must become as transparent about their corporate political responsibility (CPR) as their corporate social responsibility (CSR). For their part, rating systems must demand such information from firms View Details

Keywords: Dina Gerdeman

Web

Publications - Institute For Strategy And Competitiveness

MHS, FACS, FRCSC, Mary Witkowski, MD, MBA This article describes the challenges and solutions in determining whether a patient’s treatment has been successful. Such an assessment depends on multiple factors,... View Details

26 Feb 2019
First Look

New Research and Ideas, February 26, 2019

not to give. Managers of nonprofit organizations should carefully assess this tension when determining if and how to provide information on their performance metrics. Publisher's link:... View Details

Keywords: Dina Gerdeman

Web

VBHCD Intensive Seminars - Institute For Strategy And Competitiveness

in the book Redefining Health Care, by Michael Porter and Elizabeth Teisberg, value for patients can be assessed by the health outcomes achieved per dollar spent. Value-based health care delivery concepts... View Details

November 2015 (Revised May 2016)
Case

Aspiring Minds

By: Karim R. Lakhani, Marco Iansiti and Christine Snively

By 2015, India-based employment assessment and certification provider Aspiring Minds had helped facilitate over 300,000 job matches through its assessment tools. Aspiring Minds' flagship product, the Aspiring Minds Computer Adaptive Test (AMCAT), used machine learning... View Details

Keywords: Information Technology; Strategy; Higher Education; Technological Innovation; Employment; Technology Industry; India; China

2018
Book

Markets, Morals, Politics: Jealousy of Trade and the History of Political Thought

By: Béla Kapossy, Isaac Nakhimovsky, Sophus A. Reinert and Richard Whatmore

When Istvan Hont died in 2013, the world lost a giant of intellectual history. A leader of the Cambridge School of Political Thought, Hont argued passionately for a global-historical approach to political ideas. To better understand the development of liberalism, he... View Details

Keywords: Morals; Politics; Istvan Hont; Jealousy Of Trade; Enlightenment; Economic Nationalism; Markets; Moral Sensibility; Government and Politics; Trade; History

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04 Dec 2018
First Look

New Research and Ideas, December 4, 2018

certification programs are understandable and largely predictable if the ideas, interests, and power of key actors are accurately assessed. When alignment View Details

Keywords: Dina Gerdeman

November 2019
Article

When and Why Defaults Influence Decisions: A Meta-analysis of Default Effects

By: Jon M. Jachimowicz, Shannon Duncan, Elke U. Weber and Eric J. Johnson

When people make decisions with a pre-selected choice option—a “default”—they are more likely to select that option. Because defaults are easy to implement, they constitute one of the most widely employed tools in the choice architecture toolbox. However, to decide... View Details

Keywords: Choice Architecture; Defaults; Default Effects; Decision Making; Behavior; Analysis

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January 2020 (Revised December 2024)
Case

Governing PG&E

By: Lynn S. Paine and Will Hurwitz

The five commissioners of the California Public Utilities Commission (CPUC) listened intently at a public forum in April 2019 as PG&E Corporation’s out-going chairman Richard Kelly described the company’s proposed new board. PG&E, which provided electricity and natural... View Details