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  • All HBS Web  (12,989)
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  • Research Summary

Building and Managing Product Centric Organizations

By: Stefan H. Thomke
Building and Managing Product Centric Organizations View Details
  • December 1986 (Revised December 1987)
  • Case

Hewlett-Packard: Manufacturing Productivity Division (B)

By: Benson P. Shapiro and Lawrence B. Levine
Asks where in the Hewlett-Packard (HP) network of groups and sectors the Manufacturing Productivity Division should be placed. Provides a great deal of background regarding marketing, sales, and engineering at HP. It is thus possible to expand and broaden the... View Details
Keywords: Business Divisions; Marketing; Production; Networks; Sales; Expansion; Manufacturing Industry
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Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (B)." Harvard Business School Case 587-102, December 1986. (Revised December 1987.)
  • 30 May 1996
  • Conference Presentation

Science Based Product Development

By: M. Iansiti and J. West
Keywords: Product Development; Science
Citation
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Iansiti, M., and J. West. "Science Based Product Development." Paper presented at the International Product Development Management Conference, Fountainebleau, France, May 30, 1996.

    Products to Platforms: Making the Leap

    Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can... View Details
    • January 1992 (Revised February 1992)
    • Case

    Quantum Corp.: Business and Product Teams

    By: Steven C. Wheelwright and Clayton M. Christensen
    Describes the adoption and evolution of product development teams and business teams at Quantum. Emphasizes integration of team capabilities with product development and competitive advantage in a rapidly changing environment. View Details
    Keywords: Product Development; Groups and Teams; Situation or Environment; Competitive Strategy; Integration; Consumer Products Industry
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    Wheelwright, Steven C., and Clayton M. Christensen. "Quantum Corp.: Business and Product Teams." Harvard Business School Case 692-023, January 1992. (Revised February 1992.)
    • November 1987
    • Background Note

    The Magic Matrix: Products and Accounts

    By: Benson P. Shapiro
    Describes an interfunctional approach to product mix management and account selection. The approach uses a matrix of products and accounts. Also describes the concepts and implementation of the approach. View Details
    Keywords: Marketing Strategy; Product Marketing; Customers
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    Shapiro, Benson P. "The Magic Matrix: Products and Accounts." Harvard Business School Background Note 588-006, November 1987.
    • Article

    Yesterday's Accounting Undermines Production

    By: Robert S. Kaplan
    Keywords: Accounting; Production
    Citation
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    Kaplan, Robert S. "Yesterday's Accounting Undermines Production." Harvard Business Review 62, no. 4 (July–August 1984): 95–101.
    • Article

    Managing Marginal New Products

    By: V. K. Rangan, R. Lal and E. Maier
    Keywords: Management; Product
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    Rangan, V. K., R. Lal, and E. Maier. "Managing Marginal New Products." Business Horizons 35, no. 5 (September–October 1992): 35–42.
    • May 1997
    • Teaching Note

    Product Development Foundations, Instructor's Note

    By: Marco Iansiti
    As emphasized in the course overview, excellence in product development is built on three foundations: the activities aimed at generating, retaining, and integrating knowledge. They form the critical building blocks for the conceptualization and implementation of any... View Details
    Keywords: Knowledge Management; Product Launch; Infrastructure; Product Development
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    Iansiti, Marco. "Product Development Foundations, Instructor's Note." Harvard Business School Teaching Note 697-105, May 1997.
    • 25 Mar 2014
    • News

    12 Habits Of Productive People

    • July 2016
    • Case

    Product Portfolio Management at Genentech

    By: Kevin Schulman and Jamie Gresh
    Genentech, long the darling of the biotechnology industry, was acquired by Swiss pharmaceutical company Roche in 2009. The combined company retains the name Genentech in the US, but must now move to achieve the promises made at the time of this merger—to build from... View Details
    Keywords: Portfolio Management; Drug Development; Postmerger Integration; Marketing Strategy; Mergers and Acquisitions; Integration; Biotechnology Industry; Pharmaceutical Industry; United States
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    Schulman, Kevin, and Jamie Gresh. "Product Portfolio Management at Genentech." Harvard Business School Case 317-012, July 2016.
    • March 2013
    • Case

    An Entrepreneur's New Product Development Journey

    By: Elie Ofek
    This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock... View Details
    Keywords: Entrepreneurship; Decision Making; Product Development; Consumer Products Industry; Consumer Products Industry
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    Ofek, Elie. "An Entrepreneur's New Product Development Journey." Harvard Business School Case 513-098, March 2013.
    • March 2019
    • Article

    Open Source Software and Firm Productivity

    By: Frank Nagle
    As open source software (OSS) is increasingly used as a key input by firms, understanding its impact on productivity becomes critical. This study measures the firm-level productivity impact of nonpecuniary (free) OSS and finds a positive and significant value-added... View Details
    Keywords: Applications and Software; Open Source Distribution; Performance Productivity; Information Technology; Strategy
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    Nagle, Frank. "Open Source Software and Firm Productivity." Management Science 65, no. 3 (March 2019): 1191–1215.
    • July 2024
    • Article

    AI, ROI, and Sales Productivity

    By: Frank V. Cespedes
    Artificial intelligence (AI) is now a loose term for many different things and at the peak of its hype curve. So managers hitch-their-pitch to the term in arguing for resources. But like any technology, its business value depends upon actionable use cases embraced by... View Details
    Keywords: ROI; AI and Machine Learning; Sales; Investment Return
    Citation
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    Cespedes, Frank V. "AI, ROI, and Sales Productivity." Top Sales Magazine (July 2024), 12–13.
    • February 1982 (Revised August 1987)
    • Case

    Hoover: Multinational Product Planning

    By: Robert D. Buzzell and Benson P. Shapiro
    Keywords: Product Marketing; Global Strategy; Multinational Firms and Management
    Citation
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    Buzzell, Robert D., and Benson P. Shapiro. "Hoover: Multinational Product Planning." Harvard Business School Case 582-102, February 1982. (Revised August 1987.)
    • November 1988
    • Case

    Honeywell Residential Division: New Product Development

    By: Steven C. Wheelwright
    Describes three different product development efforts at the Residential Controls division of Honeywell, Inc. Each of the three projects was for a different market and competitive environment. Each was tackled in a somewhat different way within the Honeywell... View Details
    Keywords: Product Development; Construction; Outcome or Result; Situation or Environment; Business Divisions; Product Design; Change Management; Construction Industry
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    Wheelwright, Steven C. "Honeywell Residential Division: New Product Development." Harvard Business School Case 689-035, November 1988.
    • 01 Dec 2014
    • News

    Instilling Production with Principles

    clean out their closets and earn some cash or score discounted used clothing and lighten fashion’s carbon footprint. Revitalizing Bricks and Mortar Under the guidance of product manager Soufi Esmaeilzadeh (MBA 2010), Google Maps comes... View Details
    Keywords: April White; fashion; Manufacturing
    • February 1983 (Revised May 1984)
    • Case

    Managing Product Safety: The Ford Pinto

    Presents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response... View Details
    Keywords: Safety; Crisis Management; Product; Auto Industry; United States
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    Goodpaster, Kenneth E., and Dekkers L. Davidson. "Managing Product Safety: The Ford Pinto." Harvard Business School Case 383-129, February 1983. (Revised May 1984.)
    • June 1992
    • Article

    Product Development and Competitiveness

    By: K. B. Clark and T. Fujimoto
    Keywords: Product; Research and Development; Competition
    Citation
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    Clark, K. B., and T. Fujimoto. "Product Development and Competitiveness." Journal of the Japanese and International Economies 6 (June 1992): 101–143.
    • November 1993 (Revised October 1995)
    • Case

    Sunrise Medical, Inc.'s Wheelchair Products

    Sunrise's CEO must decide whether to intervene in a decision by a division, Guardian Products, to introduce a new lightweight standard wheelchair. Guardian wants to introduce the wheelchair to complement its line of commodity crutches, walkers, and other patient aids.... View Details
    Keywords: Business or Company Management; Competition; Corporate Strategy; Business Divisions; Organizational Culture; Decision Making; Product Marketing; Medical Devices and Supplies Industry
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    McGahan, Anita M. "Sunrise Medical, Inc.'s Wheelchair Products." Harvard Business School Case 794-069, November 1993. (Revised October 1995.)
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